Isabel has been part of the advertising industry for almost 15 years. She started as an art director, and her career path became that of a strategic creative leader.Most recently, she worked for Media Monks as the Editorial Creative Director for Netflix Latam. There, she provided creative leadership to three different teams and was responsible for the editorial strategy for Netflix’s social media channels, functioning as an “Editor-in-chief.”Prior, she worked for BuzzFeed Latam as the Branded Creative Lead. She used her creative leadership and insight for the commercial area at BuzzFeed Latam, working closely with clients, International Business, and content leads. In this role, Isabel merged her two passions: her love for (native) advertising and pop culture.Before this, she worked as Creative Director at McCann Worldgroup Mexico (Vector B), leading her creative team in traditional and digital advertising. She has also worked at BBDO and Publicis.In addition to her work, she had the opportunity to participate in international projects led by John Mescall at McCann NY and Erik Vervroegen at Publicis Mexico, where she started her career as an art director. There, she also won her first awards in the industry.