Traditional Trade Channel ((Food stores + Coffee shops) representing around 50% of company’s net revenue. - Delivering sales growth y.o.y.- Channel profitability turnaround from negative to double digit figures. - High two digit business growth in customers within the segmentation project scope.- Defend & hold market share > 50%- Market share gains in Food stores throughout the implementation of “Perfect Store” project - Managing distribution partnerships with key… Show more Traditional Trade Channel ((Food stores + Coffee shops) representing around 50% of company’s net revenue. - Delivering sales growth y.o.y.- Channel profitability turnaround from negative to double digit figures. - High two digit business growth in customers within the segmentation project scope.- Defend & hold market share > 50%- Market share gains in Food stores throughout the implementation of “Perfect Store” project - Managing distribution partnerships with key FMCG companies such as Nestlé S.A; Mondelez; Chupa Chups; Mars; Imperial. Show less

- Key brands; Lay’s, Ruffles, Cheetos, Doritos, Pála Pála, Chipicao- Responsible for total Company net revenue value & around 10% A&M budget- Co-responsible for External Communication and Public Relations. _ To highlight among numerous launches: Lay’s Artesanais (olive oil made); Nuts range under Matutano brand & Lay’s Gourmet launch.