Isabel Salgado Email & Phone Number

Overland Park, Ks, Us

Overland Park, Ks, Us

- Responsible for ML Development of Season and Every Day greeting cards for Ethnic consumer segments; Sinceramente (Hispanic), Mahogany (African American) & Tree of Life (Jewish). - Analyzes sales data for each product/line and develops marketing strategy for pricing and placement at Retail. Collaborates with key team members for the replacement of products based on performance and age. - Project manages PR activities for the Hispanic market e.g. Latin Grammy's participation in 2010 and BorderFest in 2011.

Managed the creation and distribution of Hispanic and Asian marketing communication for 3,000 plus Sprint Retail and third-party affiliate stores nationwide, including development of material for special promotions and events. Main responsibilities included, managing the beginning to end process of projects, matrix manage Hispanic and Asian advertisement agencies, budget control, problem solving, analyse research studies and developing alliance with internal and external cross functional teams, which resulted in successful launching of in-language retail marketing collateral across key Hispanic and Asian markets.

Internal and external call centers manager responsible for the execution and management of local service, DSL and Dish Network marketing sales campaigns. Developed recognition programs and presented proposal to upper management in a successful effort to boost morale and increase sales performance. Developed new methods and procedures to enhance existing processes, provided training of products and services, system and educational support to new third party vendor call centers. Conducted focus groups and utilized feedback to improve marketing initiatives.

Supervisor over the Quality Assurance department where main responsibilities were to manage workload distribution among direct reports, train members and vendor partners on new and existing processes and guidelines. In addition, managed incentive programs, assessed vendors quality department and provided suggestions on how to improve their internal quality assurance processes. Ensured exceptional customer experience through call monitoring and worked with upper management to improve the overall customer experience by providing analysed data and trends.

Coached and developed sales representatives to meet quality and management sales standards to increase sales conversion. Conducted call monitoring and calibration sessions with sales supervisors, managers and vendor management to maintain accuracy and consistency.

Achieved up to 140% of sales objectives. Conducted inbound and outbound sales calls for acquisition, loyalty and retention marketing initiatives.

Mba, Business Administration

Bs, Business Management