Some of my responsibilities include: -Creating a strategy to captivate and motivate the Yobbers audience across diverse communication channels,, with the main focus being email.-Map out the candidate journey with all communication touchpoints and define areas of improvement.-Maintain seamless communication with candidates across various channels, ensuring consistency and effectiveness.-Strategically plan, schedule, and orchestrate weekly email campaigns and automated sequences.-Lead a team of copywriters ensuring that all content resonates cohesively with our brand across every platform.-Conduct A/B testing and come up with ways to improve engagement to elevate audience engagement, seamlessly integrating fresh concepts into our strategies.

Main Responsibilities:• Create, develop, and distribute content (blogs, white papers, e-books, PR articles, case studies...) aligned with Plug and Play's branding. • Assist with the design and execution of social media and content campaigns• Liaise with different teams across the company to build out relevant content.• Work closely with the marketing and automation teams to support inbound leadstrategy and execution, including SEO optimization and analytics• Monitor web traffic metrics• Maintain the company brand guidelines in document and design reviewprocesses

Marketing Adaptations for the Mexican MarketSEO Management and Development Content strategies and user acquisition management through SEOOptimization and creation of Inbound Marketing contentSupport in the SEO strategySEM campaign support

For EMEA & Asian Markets:Email Marketing Blog Content CreationMQL and SQL Strategy DevelopmentEvaluation and improvements of lead qualification techniques

Calculate daily and weekly metricsSupport monthly metrics calculation Support with sales analytics processSupport Sales Team with CRM Manage CRM dataEvaluate and improve sales techniques

-Online marketing: Helping marketing team with the online strategy of recruitment and social media-Commercial database management to attract companies through telemarketing

-A&P Budget-Advertising Material Translation-Marketing Inventory Management-Marketing Budget Management-Medical Events Organization-Gimmik Design

Mexican Market Data Analysis

Marketing ResearchMedia and CommunicationsPublic RelationsMarketing ManagementInnovation ManagementStrategic ThinkingB to B MarketingInternational Marketing