WA: +57 300 7835013Mail: isabel.serna@ismarca.comIsabel has a remarkable ability to connect people, opportunities, ideas and needs. Her purpose is to drive companies and brands through strategic anticipation methodologies. This innate ability to make connections is complemented by her penchant for artistic and creative endeavors, as well as her histrionic skills, which have always been part of her life.Isabel is continually learning, which allows her to stay informed about diverse markets and topics. This proactive approach not only supports her idea generation, but also enriches her daily work.Her professional career spans more than 24 years in advertising agencies and multinational companies such as Ogilvy, McCann, DDB and Discovery Networks.She has extensive experience leading strategy and communication projects in multiple countries in Latin America, where she has worked with brands in various categories.Isabel began her career as a creative and has evolved as an advertising strategist, to focus today on futures marketing.The fusion of her research skills with her creativity led her to found IS Marca, a company dedicated to lead its clients in the process of brand positioning; guiding companies to compete intelligently in order to anticipate the future of the market, generating value through brand foresight.Isabel enjoys sports, she is a body combat instructor and travel. #BrandFutures #Marketing #Strategy #Trends #Consumer #Communication #Advertising #Consumption #Foresight #Brand #Innovation #Conferencing #Consulting #BrandBuilding #BrandDNA #TheBestPossibleFuture #FutureBrands #FutureDesign#B2C #B2B #M2M #MachineToMachine #MarketingFutures #Trends