Head of donor events, donor communications, digital fundraising, mid-level giving, and donor stewardship. Responsible for donor retention and acquisition strategy and project lead for eCRM platform migration and integration.

Hired to build the organization's digital fundraising program, including giving campaigns and donor communications strategies. Led migration process to new digital fundraising and email marketing platform that increased email deliverability by 40% and decreased processing fees by 3.5%.

Responsible for the strategic planning and management of membership fundraising programs for MPR as an organization and its three services: MPR News, The Current, and Classical MPR through multiple channels: on-air, digital, direct mail, telemarketing, and stewardship.

Hired to lead strategy for direct response fundraising online program and serve as in-house expert for online CRM conversion process. Responsible for managing and overseeing growth of the online fundraising and engagement program by executing effective strategies and techniques via email, website promotions, and other digital channels in line with annual budget goal. Proven successes include the following: •Developed and managed 2018 Giving Tuesday campaign, the highest grossing Giving Tuesday to-date for WETA, totaling approximately $140K or a 33% overall increase in revenue from 2017. This was also the highest number of online donors within 24 hours for WETA. •Managed & developed August 2018 online campaign to increase EFT (direct debit) sustainers that resulted 71% increase in overall donor value, 164% increase in switches to EFT from previous year, 23% increase in new EFT sustainers.•Developed and implemented 2017 Calendar Year End fundraising program online that raised 40% more than 2016 and over $1,000,000 total revenue including email and web revenue. •Developed and implemented new 2017 Giving Tuesday program that resulted in 100% increase in revenue from 2016 and WETA’s highest grossing Giving Tuesday campaign ever totaling just over $100,000. •Completed conversion of all donation forms and email templates from Convio to new CRM, Engaging Networks and served as in-house expert for WETA staff.

Promoted to manager of Digital Campaigns team, in charge of email marketing strategy and implementation for organization’s digital fundraising, acquisition and advocacy. •Developed organization’s email strategy and yearly calendar in line with annual fundraising goals, including continuous A/B testing, using creative fundraising approaches, and subsequent analysis of performance. •In charge of email list, including strategy for segmentation, lapsed users, and onboarding of new constituents.•Supervised team of three digital campaigns strategists, including reviewing email copy, providing individual campaign strategy, and reporting on combined team results. Oversee day-to-day managerial issues such as timesheet approval, performance reviews, and workload management. •Managed email advocacy and fundraising for organization’s largest campaign around the Yulin dog meat festival. 2016 resulted in 247% over projected revenue based on 2015’s campaign. •Collaborated with department channel heads on major revenue-generating campaigns, including timeline, donor retention strategy, and uniform branding strategy.

Hired to cultivate and grow Spanish-speaking and Latin American donor and advocacy file for the organization, including developing all email content in Spanish, seeking out fundraising opportunities for offices/programs in Latin America.

•Coordinated internal resources and selected outside firm associated with brand repositioning to develop product launch, marketing materials and corporate videos and presentations. •Developed holistic communications plan for rebranding launch. Initiated outreach to key media with growth from a zero-base to weekly publications •Designed 2014 marketing & communications plan based on competition analysis and company-wide strategic plan, tailored to specific market needs. •Initiated corporate and brand external awareness including tasting with Peter Richards MW and key Chilean industry members.

-Strategic brand development including new company website, increased traffic growth and presence in social media with measurable results in increased consumer contact, tour and B&B reservations, and word-of-mouth recommendations-Generate new hospitality and direct wine sale clients-Manage current national distribution account with success in driving sales for 52 key accounts-Coordinate and develop current hospitality program within company and with guests-Represent winery through wine tastings and training events for both consumers and trade members

•Worked directly with head of communications on innovative brand communications•Developed new forms of brand communications (ex: food and wine pairing recipes for clients and consumers)•Created/edited all website content and company literature•Created and lauched social media brand strategy including new interactive website and company blog•Increased online presence for company website, Twitter and Facebook accounts •Hands-on global client relations management through communications outreach, execution of winery tours and local market media relations.•Responsible for translation (Spanish to American English) of all corporate communications and brand messaging to ensure global consistency

Develop unique, individual English language and TOEFL programs for professionals seeking admission into top U.S. MBA programs

Translated professional texts from Spanish to English