Isabel Silva Email & Phone Number

Jersey City, New Jersey, United States

• Manage $2MM of Neptune’s Retail Solutions’ testing revenue of traditional and integratedmedia programs in the United States and Canada.
• Develop and deliver breakthrough ideas and innovative campaigns that attract external partnersthrough digital channels.

Jersey City, New Jersey, United States

• Lead traditional and integrated media program evaluation for the United States and Canada.
• Collaborate with internal stakeholders to implement efficient processes for research testingrequirements using internal systems.
• Developed strategic recommendations to Sales Team to efficiently execute future programs forsuccess.

Jersey City, New Jersey, United States

• Assisted with the development, rollout and training for the Matched Panel Testing platformfrom IRI. This led to over $1.5MM in cost savings and increased the quality of the measurementover the legacy technique.
• Managed relationships with key suppliers and developed tools to effectively and efficientlyaddress the needs of News America Marketing clients.
• Collaboratively worked with internal and external clients to ensure data needs were effectivelyincorporated in Marketing Mix Models.

• Provided analysis and forecasting support to the Aveeno Business Consumer Products Group.
• Responsible for the development and maintenance of consumption trend models and provided ad- hoc analyses to support the business planning process.
• Supported the BP&A team with coordinating and developing the financial business plans, quarterly updates and monthly sales forecasts.
• Utilized multiple secondary data sources (Nielsen, Panel, and POS) to closely monitor market, competitive and brand performance.

Bethel, CT

• Developed Duracell global data battery standards and served as a global transition leader as Duracell business integrated into Proctor & Gamble data systems. Resulted in the delivery of a consistent database for.
• Lead analyst, managing complex ongoing and ad-hoc reporting requests from senior management: Board of Directors, Global Business Units and P&G Presidents, and Corporate Finance.
• Served as a liaison to syndicated data suppliers to ensure data quality across Global syndicated databases.
• Assisted Managers with the SGP (Strategic Growth Plan) and business plan processes.