Brand and marketing contract copywriter for visionary SaaS startup using video to redefine the future of work.

Beyond (NY, NY)Senior Content Strategist and Copywriter 6/18- 1/19Develop and execute content and media strategy to support marketing and sales objectives for global design and technology agency (200+ employees, offices in London, NYC, Austin, SF - bynd.com)• Work closely with CMO to develop new brand framework (value prop, story, competitivedifferentiator, voice guidelines, all supporting marketing copy)• Develop content and media strategy for Beyond in general, with focus on media persona of CEO• Ghostwrite op-eds, research pieces, and blogs for CEO, CTO and Partners• Create workshop frameworks, presentations, and scripts for use of C-suite at trade events• Co-develop and support content-driven PR plan, including ghostwriting bylines for CEO andother C-level executives; compose and post social media for CEO• Research and write sales tools, including presentation decks, case studies, brochures, etc.• Support of internal communications, including video scripts, newsletters, web and other contentas needed

Collaborate closely with Google Product Marketing Managers on content strategy for product and initiative launches, as well as unification of Google Analytics and DoubleClick under single GMP brand• Update all content on DoubleClick website and blog (required CMS and html proficiency)• Compose and post daily social media for DoubleClick and Google Analytics• Research, concept and create social strategy for Google Analytics Free Products Suite, with focuson activation and retention• Work with Google Product Marketing Managers to strategize and create content (social,infographics, research reports) around programmatic advertising push (unifying all ad buys onone platform); as well as in-app advertising push• Write activation-focused content series for small business owners on Google Analytics FreeProducts Suite; develop social media strategy for same• Create copy and UX for Google Opinion Rewards micro-sites

Develop, oversee and execute content strategy to support marketing and field objectives for global advertising technology startup (800+ employees)• Supervise internal team of writers, review and edit all content; work closely with design team to concept and create finished pieces• Co-develop and support content-driven PR plan, including ghostwriting bylines for CEO and other C-level executives• Concept and create sales collateral, including keynote presentations, targeted sales decks, one- sheets, white papers, microsites, competitor battlecards• Produce and edit long form web content (blogs, landing pages), create promotional social content• Work closely with Brand Director to concept and execute written materials supporting re-branding initiative, including brand bible, company values, look and feel, competitive differentiators, voice guidelines, etc.

Provide strategic and copywriting services for smart home security startup• Work with CMO and creative team to develop messaging for launch of new smart homesecurity product• Collaborate with creative team to create short and long-form copy surrounding product launch—tag lines, product packaging, organic and paid social, email campaigns, POP and other merchandising, blogs, user guides, technical manuals, sales channel support materials, etc.

* Manage accounts for mainly B2B, Tech, Finance, and Telecommunications clients* Create and execute inbound and outbound strategic marketing plans* Manage internal team of writers, designers, and researchers; as well as freelancers* Serve as senior copywriter and editor

*Created and executed marketing initiatives for two aesthetic dermatology practices with multimillion annual turnover (e.g creation of website, newsletters, CRM campaigns; as well as in-office initiatives)*Worked together with Ava Shamban, MD to direct and execute her own brand as celebrity expert, including: direction of social media and video initiatives; supervision of print, television, and digital publicity campaigns; creation of promotional initiatives with leading aesthetic brands and companies; execution of promotional events; extensive support with peer research presentations *Served as senior copywriter

Directed own PR, marketing, and advertising company for non-profit, telecommunications, and beauty clients• Communications Director for non-profit CAMERA (PR, digital and print promotional copy)• Project Manager for Nurture Marketing on Nokia account for launch of OVI service solutions in Russian-speaking markets• Copywriting services for Bnai Zion Foundation• Creative consulting and Web and print copy for Paul Mitchell • Creative Direction and PR for TrimSafe launch (for George Schaeffer, placements included American Salon, Modern Salon, Day Spa, Launchpad, American Spa, Salon Magazine, Canadian Hairdresser) • Skin care and fitness copy for Product Partners/Beach Body (brochures, Web blasts, promo materials)• Creative Director for launch of European skincare company in US (Bioque), executed all PR and marketing, produced photoshoots, and wrote all related copy (website, brochure, POP, publicity—1st six month’s placements included Shape, Nylon, PBS, Natural Health, Real Simple, Zink, Essence, Parenting)• Web site copy, packaging copy, and POP copy for Sally Hershberger Hair Care; Web site and eblast copy for Murad skincare; brochure, POP, packaging copy for Sexy Hair and Zorbit Resources* Fundraising services for non-profit organization Chrysalis (7 million per year budget, helping homeless people rejoin the workforce)

Head of communications and senior copywriter for international hair care company• Developed communications strategies to support new product launches, re-launches, and anniversaries; executed press outreach, ad concept and copy for all POP/merchandising copy to support strategies• Created concepts, provided creative direction and executed copy for trade and consumer advertising campaigns, sales support materials and merchandising materials for four different brands• Served as executive editor for bi-monthly trade magazine Cut and Dry (300,000 circulation); responsible for majority of copywriting and all copyediting; provided creative leadership and mentoring to team• Helped develop architecture, provided creative direction and wrote copy for launch and maintenance of Web site• Managed public relations department; responsible for writing and creative direction of all press initiatives• Developed cross-promotional campaigns with entertainment and charity partners including product placement, sampling, and cause marketing alliances (including ongoing Paul Mitchell ‘Buy Tea Tree, Plant a Tree campaign with American Forests); executed all needed copy to support such initiatives

Responsible for all promotional and thought leadership content and editing for apparel B2B application service provider (clients included Gap, Guess, Eddie Bauer)

Provided cataloguing of survivor testimony; worked to start-up and coordinate film production offices in Former Soviet Union; helped train and manage Russian speaking interviewers both in Former Soviet Union and from Los Angeles offices