Responsibility for marketing, sales for both retail and direct sales channels, sales and aftersales field operations, strategic plans, tactics, budget, network development and restructuring,market share and P&L results. Responsable for half of sales vehicle invoice (~7k units only on retail and 2k in Direct Sales), 23 different states, 329 dealers, 75 economic groups.

Short-term sales forecast, distribution and pricing for Brazil market

Responsible for Brazil and Argentina Spin, Montana, Cobalt, Camaro products. Manage all product lifecycle, content, pricing, customer feedback and market demand (short and mid-term). Part of global project launch strategy, responsible for New Onix launch and repositioning at all SA Markets.

In national operations, the focus was on designing and planning sales workflows, including the integration of processes, implementing improvements, and creating strategies to reduce aging and national plant stock, thereby optimizing billing. This encompasses the development of sales forecasts and monitoring big fleet and rental orders, ensuring their fulfillment, tracking sales, and providing monthly outlooks while collaborating with the national sales team. Additionally, it involves controlling budgets, developing sales incentive campaigns, managing both online and offline media, overseeing the fleet and loaner vehicles, and supporting regional events and partnerships.

The role involves managing the local Direct Sales team, responsible for planning, commercial policy, and defining local strategies to increase market share and product mix. It requires establishing and maintaining relationships with dealers and key clients, handling both local and national negotiations. The role also includes managing processes and implementations, as well as providing support for government sales in the northern region.

Operations in Bahia, Sergipe, and AlagoasIn these regions, I analyze the Direct Sales market (Retail, Corporate, and Government) and develop sales and customer retention strategies. I also create commercial and communication strategies for Direct Sales within the region/district. My role involves direct negotiation with major clients (fleet owners, rental companies, and government), as well as post-sales management. I set and monitor Direct Sales targets/objectives for the network and track performance.Additionally, I prepare action plans to recover underperforming dealerships and support the dealership network in structuring their sales teams. I coordinate training activities for network employees, manage corporate sales, analyze the profitability of corporate sales, and monitor and assess marketing actions in the channel. Furthermore, I train corporate sales teams within the dealerships.

I analyze, monitor, and promote sales actions in dealerships, ensuring effective implementation and outcomes. This includes overseeing media actions, conducting market analysis, and planning strategies to recover or maintain market share. I also perform financial analysis and review internal performance indicators. Additionally, I focus on engaging the dealership network to achieve set objectives and manage wholesale operations.

I oversee the flow of market information and manage reporting. This includes performing forecasts, controlling implemented orders, and monitoring inventory. I am responsible for the distribution of vehicles to the dealership network and coordinating billing strategies. Additionally, I provide internal support and assistance to the dealership network.

- Suporte ao Gerente de Marketing da General Motors no Interior Paulista- Aprovação das Campanhas e acompanhamento dos processos internos- Realização de relatórios e monitoramento da concorrência