Isabel Tello work email
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Isabel Tello personal email
With 16+ years of marketing expertise, I’ve mastered the art of building bold, high-impact strategies for leading soft drink brands, driving creative campaigns that captivate and engage mass-market audiences.Brand Manager | Creative & Visual Identity SpecialistLatest specialization in creativity with full ownership of the entire visual universe for P, elevating the brand’s creative standards and communication across all channels.Major Brand Strategies:Pepsi Creative Brand Manager Spain, July 2023-presentRelaunch Rockstar Energy Drink – First gaming activation, campaign & Bold innovation in years (Madrid)Pepsi MAX Taste Challenge (Madrid, 2018-2019)Pepsi MAX Italy – Global Genius Program (Milan, 2016)Repositioning KAS (Madrid, 2011-2014)360º Consumer Marketing Campaigns for Pepsi, Rockstar & KAS:"Lanzamiento Nueva Imagen Pepsi" – Leading full communication, 2024"Una Navidad Mejor que Buena", 2023" Rockstar Energia para ser tú" & new Rockstar Cañamo."Lanzamiento Nueva Imagen Pepsi" – Leading full communication, 2024- Premio BRONCE en los BEST!NFOOD"Tú Eres la Estrella" by Rockstar, 2021Pepsi MAX UEFA Champions League Final, Madrid (2019), Milan (2016)
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Brand Manager Pepsi InnovaciónPepsicoMadrid, Es
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Creative Brand Manager PepsiPepsico Jul 2023 - PresentMadrid, Comunidad De Madrid, EspañaLead Creative strategy & executionNew Visual Identity Titan - Ensuring consistency across all Comm Assets, update & create identity toachpoints to ensure local relevance & iconicityCollaborate with Creative design teams Drive innovation exploring new creative trends to be part of the pop culture Lead Pepsi Zero Communication & Message consistencyPartner with communication & content teams to drive innovation in visual story telling to keep it fresh & engaging
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Rockstar Energy Drink Brand Manager SpainPepsico Feb 2021 - Jul 2023Madrid, Comunidad De Madrid, EspañaBrands: Rockstar Energy Drink & Mountain DewSpearheaded Rockstar's brand relaunch in Spain (2021) and expanded its presence across channels.Led an impactful summer campaign with over 90% coverage of the target audience, ensuring strong local relevance and a comprehensive connections plan.Drove gaming activations, trial campaigns (+200K samples), and social media initiatives, including brand ambassadors and a new website launch.Built strategic brand plans for 2022+, focusing on sugar reduction innovations and new consumer occasions.Managed and optimized A&M budgets to maximize brand impact.
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Pepsi Trade Mark Brand ManagerPepsico Sep 2018 - Jan 2021Madrid, Comunidad De Madrid, EspañaPepsi MAX & Energy Drinks Product Manager | PepsiCo Spain (Jan 2020 - June 2020)Brands: Rockstar, Mountain Dew, Pepsi MAX, Pepsi Regular, Pepsi LightLed social media strategy for Pepsi MAX and Rockstar, including ambassador partnerships.Spearheaded Rockstar's gaming activation with Dux Gaming and top creators on Twitch.Drove packaging innovation with Pepsi’s first carton pack, advancing sustainability efforts.Managed the commercial calendar for OT and TT channels.Optimized A&M budgets for Rockstar and Pepsi MAX campaigns.
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Carbonated Soft Drinks Brand Manager ItalyPepsico Jan 2016 - Jul 2016Milán, Lombardía, ItaliaBrands: Pepsi Max , Pepsi Regular, Pepsi Light, Pepsi Twist, Pepsi Caffeine Free, 7up & SLAM. • Coordination of all marketing plan for CSD- Ensuring a relevant Focus on Pepsi MAX (just launched) across ATL -BTL activations in Italy• Creation of a Pepsi MAX 360° communication plan of the UEFA Champions League sponsorship for the Final in Milan. (Smart Media spending)• Own PR & Digital agenda, defining strategies and ad hoc events to enhance brand presence on Italian media.• Enhancing a relevant communication of the new AXL Bottle, as a prime mover market(Italy) across all the pet portfolio. • Maximizing the Italian Social and PR media impact across the Milano Design Week (Fuori Salone April 2016) about the Pepsico Innovation Space #Mixitup Coordinated with Pepsi Design Team NY.• Development of the calendar innovation projects for 7up Italy coordinated with Pepsico Europe & Global.
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Brand Manager- Flavoured & Carbonated Soft DrinksPepsico Sep 2011 - Aug 2014Madrid Y Alrededores, España• Leadership of Marketing Plan of the brands KAS Orange & lemon, Zero, Blue Tonic, Bitter Kas y 7Up for Pepsico• Leadership of New positioning for Core & Sub- brands. • Visual Identity for all range.• Consumer Campaigns Managing, Coordination & landing (push & pull actions).Eg.´"El último deseo de Marcos ". "La Larga Marcha "• Smart Media Plan Mix Design.• Packaging Management & development: + 42 Sku’s.• Scorecard of Market, Competence & results of Marketing plans.• A&M Budget Management searching for efficiency & productivity.
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Product Manager Pepsi Trade MarkPepsico Dec 2007 - Sep 2011Madrid Y Alrededores, España• Marketing Plan for Core brands Management & coordination.Pepsi Regular, Light ,Pepsi Max, Light Lime, Caffeine Free, Light Caffeine Free, Pepsi lemonEg. 360º Campaigns: Campaign Da La Cara, Date Bombo, Lodigascomolocigas & 1€ 1Pesi , Re-lauching Pepsi Max• Scorecard of Market, Competence y results of Marketing plans.• Packaging Management & development: Total Range. (E.g.: Choreography & Breath taking Big projects)• Coordination, leverage & executional landing of mentioned Consumer Campaigns.• A&M Budget Management .
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Customer Marketing Responsible ( Modern On Premise)Pepsico Oct 2005 - Nov 2007Madrid Y Alrededores, España• Total Management of MOP Customer Marketing Accounts.• Definition, execution & tracking of National Promotions • Customer Marketing Budget Managing.• Alignment to Sales Forces in presentation to clients.
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Assistant Trade Marketing ( Modern On Premise)Pepsico May 2004 - Oct 2005Madrid Y Alrededores, España
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Key Account ExecutiveTmp Worldwide Jan 2004 - Apr 2004Madrid Y Alrededores, EspañaDevelopment of Advertisement strategies for recruiting through media off y on-line for clients : Inditex Worldwide & ION,S.A. -
Assistant MarketingClub Ivy Study Abroad Mar 2003 - Jul 2003Madrid Y Alrededores, España
Isabel Tello Education Details
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Specialized In Marketing -
Erasmus Program
Frequently Asked Questions about Isabel Tello
What company does Isabel Tello work for?
Isabel Tello works for Pepsico
What is Isabel Tello's role at the current company?
Isabel Tello's current role is Brand Manager Pepsi Innovación.
What is Isabel Tello's email address?
Isabel Tello's email address is is****@****ico.com
What schools did Isabel Tello attend?
Isabel Tello attended Universidad Autónoma De Madrid, Copenhagen Business School.
Who are Isabel Tello's colleagues?
Isabel Tello's colleagues are Brandon Pfeffer, Alonso Rodríguez, Mdi, Mcr, Shiju R, Roberto Maldonado, Jada Thomas, Eugénie De Macar, Richard Richardson.
Not the Isabel Tello you were looking for?
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Isabel Salido Tello
San Sebastián -
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Isabel Tello Antonucci
Community Manager En Centro De Endoscopia Avanzada Navarra | Marketing DigitalMajadahonda
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