Isabel Varela Leão Email and Phone Number
I have strong experience in Leadership, Leading Commercial Teams, Sales, Negotiation & Trade & Shopper Marketing in the pharmaceutical industry. I have a close relationship and teamwork with Marketing, Finance & Logistics. I have a great networking skill and have many contacts in the pharmaceutical market which adds value to the business.Ability and results in developing new business opportunities in markets such as PALOP’s and new Channels (Mass Market).I’m a person who always works with passion and dedication. I used to say "I don’t stop when I’m tired I stop when it’s done”. I`m an enthusiastic and positive person.I believe in teamwork to get and share experiences. I saw challenges as great opportunities to become a better professional throughout my professional career.I’m a person with great resilience and always work with a tremendous dedication in all the projects I’m involved in.I have a strong analytical and structured approach to control and manage the business. It allows me to know where the opportunities are and propose new plans to achieve goals. I’m focused on results.I can say that I’m a fully trustable person.
Norgine
View- Website:
- norgine.com
- Employees:
- 1063
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Regional Trade And Shopper Marketing Manager Sourh EuropeNorgineLisbon, Portugal
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Regional Trade & Shopper Marketing Manager Sourh EuropeNorgine Sep 2024 - PresentPortugal
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Head Of Sales | Business Unit Management | New Business Development | Trade & Shopper MarketingTransition For New Professional Projects May 2024 - Sep 2024Lisboa, Portugal
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Head Of Export SalesPerrigo Portugal Jun 2023 - Apr 2024Oeiras, Lisboa, Portugal• Responsible for achieving sales targets for the export channel and managing the budget revisions throughout the year• Monthly rolling of forecast sales to share with logistics and supply chain and managing and control of the P&L for export sales• Managing a local sales team in Angola: 3 Reps responsible for visiting Pharmacies, Distributors & Doctors (KOL) • Exploring new business opportunities for other Markets• Create, Define and Implement the Trade Marketing Strategy for Pharmacies in Angola, together with the local team in Categories such as: C&C, Dermo Cosmetic or Footcare• Define an annual activation plan for top customers• Follow up the sales results evolution based on market data (2Logical) -
Key Account Manager PortugalHra Pharma Jan 2019 - Jun 2023Lisboa E Região, Portugal• Responsible for achieving the Sales target in Portugal and managing the budget revisions throughout the year• Monthly rolling forecast sales, by channel, to share with logistics and supply chain and managing and control of the P&L by channel• Managing the business with the Pharmacy Distributor (budget, FF incentives, results analysis, monthly sales forecast, stocks)• Accompanied calls with the Field Force and store check visits• Responsible for Direct Sales in Para pharmacies and Mass Market: negotiation, activation plan & investments• Responsible for Export Channel and New Business Opportunities• Create, define and implement the appropriate Trade Marketing Strategy for the pharmacy and Para pharmacy Channel for the emergency contraception and footcare categories• Develop and produce POS materials for the Activation Plans. Follow up on the implementation with the merchandising team• Follow up main KPIs: Sell In & Sell Out, stock in trade, Distribution (numerical & weighted) to get the best learnings and develop future plans -
National Sales Manager Consumer HealthcareTecnimede Group Dec 2015 - Jan 2019Lisboa• Responsible for selecting, recruiting, and training new field force representatives• Accompanied calls regularly to evaluate the team’s performance and trade opportunities• Responsible for the Sales target in Portugal (islands included), defining commercial policies for all channels• Direct responsibility for managing Pharmacy Groups, Wholesalers and Export Sales• Follow up sell In & sell Out evolution by territory and define action plans to recover and growth in each categories• Define and Implement the Trade Marketing Strategy for Pharmacies and Para Pharmacies as well the activation plans• Collaboration and teamwork with the Marketing Manager: brand strategy, Congresses, cycle meetings and training sessions with Dental Care customers -
National Sales Manager ChcBoehringer Ingelheim 2005 - Dec 2015Lisbon• Responsible for achieving the Sales target in the country and managing the budget revisions throughout the year• Monthly managing and control of the P&L and cost centers by channel and the rolling forecast sales by channel to share with logistics and supply chain• Responsible for all channels: pharmacies, groups, wholesalers, para pharmacies, exports, hospital tenders, and Islands• Developing commercial policies by channel, Incentive Schemes, Cycle meetings, and development plans for each team member• Teamwork with Marketing, building the strategic plans together and participating in the final decisions for new launches, and with the Trade Marketing Team, collaborating on the development of promotional and POS materials• Leading the implementation of Category Management in Pharmacies, in categories such as C&C, Laxatives and Vitamins • Responsible for guaranteeing the implementation on the field among the sales representatives and the KAMs • Responsible for phasing the sales forecast and for all Budget revisions -
Field Force CoordinatorBoehringer Ingelheim 2000 - 2005Lisbon, Portugal• Responsible for 7 Sales representatives for the pharmacy Channel and 1 KAM for wholesalers
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Area ManagerBoehringer Ingelheim 1997 - 2000Lisbon, Portugal• Responsible for managing 5 Sales Representatives for the pharmacy Channel and for 100 direct customers (pharmacy channel).
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Territory ManagerBoehringer Ingelheim 1994 - 1997From Lisbon To Coimbra, Portugal• Responsible for managing 200 pharmacy customers between Lisbon and Coimbra.
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ConsultantAnje 1993 - 1994Lisbon, Portugal• Responsible for gathering and analyzing innovative projects to be subsidiary by the Portuguese Government.
Isabel Varela Leão Education Details
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Retail Management -
Human Resources Management
Frequently Asked Questions about Isabel Varela Leão
What company does Isabel Varela Leão work for?
Isabel Varela Leão works for Norgine
What is Isabel Varela Leão's role at the current company?
Isabel Varela Leão's current role is Regional Trade and Shopper Marketing Manager Sourh Europe.
What schools did Isabel Varela Leão attend?
Isabel Varela Leão attended Indeg-Iul Iscte Executive Education, Iscsp-Ulisboa / Instituto Superior De Ciências Sociais E Políticas - Universidade De Lisboa.
Who are Isabel Varela Leão's colleagues?
Isabel Varela Leão's colleagues are Craig Brass, Claire Mcneil, Patrick Dwyer, Sharon Lambert, Kristian Folkesson, Ana Mitrevski, Susanne Heckmanns.
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