Chief Marketing Officer
CurrentGreen Motion leads the global market in eco-friendly car rentals. Together with the U Save brand it’s committed to delivering great customer experience
Apr 2024 - Present
AeroLeads people directory · profile
Isabel Williams Email & Phone Number
CMO | Marketing Director | Strategy & Planning | Customer Loyalty | Driving Growth & ROI
at
Green Motion International
1 work email found
@booking.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
CMO | Marketing Director | Strategy & Planning | Customer Loyalty | Driving Growth & ROI
Location
United Kingdom, United Kingdom, United Kingdom
Who is Isabel Williams? Overview
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Quick answer
Isabel Williams is listed as CMO | Marketing Director | Strategy & Planning | Customer Loyalty | Driving Growth & ROI at Green Motion International, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a work email signal at booking.com and a matched LinkedIn profile for Isabel Williams.
Isabel Williams previously worked as Chief Marketing Officer at Green Motion International and Board Trustee at Yorkshire Sculpture Park. Isabel Williams holds Postgraduate Diploma, Marketing from Cim | The Chartered Institute Of Marketing.
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Email format at Green Motion International
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{first}.{last}@booking.com
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Profile bio
About Isabel Williams
Dynamic and creative leader, with a proven track record across Product and Marketing in driving sustainable growth and taking products and propositions to market. Commercially focused and passionate about improving the customer experience and delivering business change. Experienced in leading in complex matrix organisations and fostering effective cross functional collaboration.As Marketing Director for the Trips Business Unit at Booking.com, my focus is on creating compelling product propositions and building effective cross-functional strategies and plans to deliver growth. I have successfully led the go-to-market strategy and customer acquisition for new categories including Flights, Attractions and Ground Transport. This has included brand and product positioning, building new channels from scratch, developing loyalty offers and activating major multi-national campaigns to drive awareness, consideration and acquisition. I have extensive experience in using customer data and insight to drive CRM, Loyalty initiatives and improve ROI.I am passionate about creating great customer experiences and bringing brands to life with a commitment to sustainability, diversity and inclusivity. I am motivated by continuous learning and people development, and in seeking new challenges to grow personally and professionally.
Listed skills include Direct Marketing, Marketing Strategy, Management, Strategy, and 16 others.
Current workplace
Isabel Williams's current company
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15 roles · 26 years
Isabel Williams work experience
A career timeline built from the work history available for this profile.
Board Trustee
Current
Nov 2023 - Present
Marketing Director - Trip Strategy
Leading the Trips Marketing function, the Trips Business comprises Flights, Transport, Attractions, and Insurance products. Setting product vision and strategic growth strategy, ensuring that business roadmaps align to scale new and existing products. Transforming perception of Booking.com from an accommodation business, to the no1 global travel platform.
Aug 2021 - Mar 2024
Head Of Connected Trip Marketing
Leading the Marketing Strategy for Flights, Car Rental, Ground Transport and Attractions business verticals. Delivering ambitious growth and ROI targets, primarily through core performance marketing channels (paid search, meta, SEO & messaging)
Mar 2020 - Sep 2021
Head Of Marketing -Taxi
- Responsible for customer acquision and Marketing across digital channels for Taxi within BookingGo, the transport division of Booking.com. Remit Includes
- Setting the long term marketing strategy for the Taxi business unit within Booking.com
- Delivering the annual growth plans, objectives and key results to time and to budget
- Working collaboratively across Product, Supply and Customer Services to deliver a joined up and relevant customer experience
Jul 2018 - Mar 2020
Head Of Loyalty And Retention
Responsible for planning and implementing strategy to continually improve retention and repeat business. Owning the CRM strategy and customer loyalty programme to create the optimal customer experience.
Sep 2014 - Sep 2021
Head Of Consumer Insight And Strategy
My focus is on embedding a culture of customer centricity in Rentalcars.com - to be the champion of customer experience, always focused on doing the right thing for our customers to increase their satisfaction, engagement and loyalty. Driving improvements in our customer experience by delivering actionable insight, recommendations and strategies based on.
Dec 2016 - Mar 2020
Head Of Loyalty
2014 - 2016
~2 yrs
Senior Marketing Manager - Membership
Delivering value for customers and the business by creating a compelling and relevant loyalty proposition for 6 million members. Continually driving improvements with the current offer and adapting to changing customer needs. Responsible for optimising the marketing budget of c£6m through analytical understanding of customer and business objectives and.
Mar 2012 - Sep 2014
Direct Marketing Manager
Responsible for the definition and delivery of Member communication programme across The Co-operative Group, driving engagement with the brand and optimising sales and return on investment.Delivered the direct marketing programme to 6 million members across offline and online channels including website, social, direct mail and magazines. Led a team of 7.
Jan 2011 - Feb 2012
Customer Propositions Manager
Led the development of new customer focused propositions across banking, insurance and investments. Translated strategic thinking into action by developing the customer offer, designing and implementing innovative commercially focused solutions
Jul 2010 - Dec 2011
Customer Journey Manager
Mapping and analysis of customer touchpoints and experiences across sales and service interactions. Design and development of process improvements across key relationship products including banking, insurance and investment product portfolios. Development of the brand experience across key touchpointsManagement of the customer experience through periods of.
Oct 2006 - Jun 2010
Marketing & Strategy Analyst
Led strategic reviews to support the development of key elements of corporate and marketing strategyAnalysis of the market place and trends, competitor performance and CFS performance Development of business cases
Jan 2004 - Oct 2006
Project Consultant
The Co-Operative Bank
Delivery of Corporate Affairs initiatives including promotion of community banking in Northern Ireland, review and development of staff volunteering activities and production and promotion of Ethical Purchasing Reports
Dec 2002 - Dec 2003
Business & Commercial Manager
University Of Salford
Business development and busines strategy, project development, project management, promotion and marketing of the International Media Centre within the University
2000 - 2002
~2 yrs
2 education records
Isabel Williams education
Postgraduate Diploma, Marketing
Cim | The Chartered Institute Of Marketing
Bachelor Of Arts (Ba), Politics &Amp; Spanish
University Of Leeds
FAQ
Frequently asked questions about Isabel Williams
Quick answers generated from the profile data available on this page.
What company does Isabel Williams work for?
Isabel Williams works for Green Motion International.
What is Isabel Williams's role at Green Motion International?
Isabel Williams is listed as CMO | Marketing Director | Strategy & Planning | Customer Loyalty | Driving Growth & ROI at Green Motion International.
What is Isabel Williams's email address?
AeroLeads has found 1 work email signal at @booking.com for Isabel Williams at Green Motion International.
Where is Isabel Williams based?
Isabel Williams is based in United Kingdom, United Kingdom, United Kingdom while working with Green Motion International.
What companies has Isabel Williams worked for?
Isabel Williams has worked for Green Motion International, Yorkshire Sculpture Park, Booking.Com, Rentalcars.Com, and The Priceline Group (Nasdaq: Pcln).
How can I contact Isabel Williams?
You can use AeroLeads to view verified contact signals for Isabel Williams at Green Motion International, including work email, phone, and LinkedIn data when available.
What schools did Isabel Williams attend?
Isabel Williams holds Postgraduate Diploma, Marketing from Cim | The Chartered Institute Of Marketing.
What skills is Isabel Williams known for?
Isabel Williams is listed with skills including Direct Marketing, Marketing Strategy, Management, Strategy, Customer Experience, Marketing, Stakeholder Management, and Marketing Communications.
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