Isabel Yeo Email & Phone Number

• Develop and advocate MAS' stance towards regional monetary/financial issues pertinent to China, Africa, and Middle East countries.
• Form international engagement strategies within key financial regional forums, and actively contribute towards bilateral and regional development initiatives as well as multilateral fora such as Executive Meeting of.

• Pioneer in setting up team to expand business in Singapore & Indonesia, strategizing & expanding clientele base, and growing product lines (incorporating AI to provide risk mitigation solutions).
• Developed and cultivated key stakeholders including relevant government institutions, regulators, data partners, and customers like FIs, digital banks, etc across the region.
• Increased brand awareness in the SEA market and identified business development opportunities to drive sales and profitability.
• Led fundraising efforts with strategic partners for SG entity's SEA growth.

Fostered collaborations with key government bodies/agencies, associations, VC funds, accelerators, and higher learning institutes (IP commercialization), to attract international companies in AI/IoT, sustainable tech, and smart city applications for expansion to SG-Nanjing Eco Hi-tech Island (SNEI). Other initiatives were also explored with both Singapore.

• Developed & implemented marketing strategies, including collaborations with industry players & strategic partners to attract international and local customers to Parkway Health medical centers and hospitals.
• Led the development of an integrated healthcare proposition with Strategic partners in our target cities.
• Established Digital Marketing & Social Media channels to promote Parkway Health in China.
• Brand champion in China ensuring consistent application and execution of our brand promise. Delivered practical and timely support to each business unit to increase sales.

Responsible and accountable to the Group Executive Chairman for corporate business development activities and P&L overseas. This includes setting up all businesses, operations, sales activities, establishing overseas networks in China, and other countries as assigned, and exploring new expansion opportunities.

• Managed the operations of the China Affairs Department and the IE-SCCCI Enterprise Centre in Shanghai, particularly in exploring business opportunities for Singapore-based companies, providing strategic directions.
• Developed SCCCI’s Wechat social media and other promotion/ publicity channels, and content development to strengthen the position and business network of SCCCI in China.
• Increased SCCCI’s reach through conferences, roundtables, and business match-making events for both Singapore & Chinese enterprises in Singapore; hosting China officials and business delegations.
• Fostered cooperative relationships with relevant government authorities, foreign trade reps & dignities, trade associations as well as local and overseas business organizations and media.
• In charge of media liaison, strategic communication, and proactive PR affairs of the SCCCI.
• Supported projects and initiatives undertaken by the External Relations Committee and International Affairs Committee of SCCCI, including the World Chinese Entrepreneurs Convention and SCCCI’s 110th Anniversary events.

• Set up and operated IE Wuhan Singapore Centre, Singapore Government’s first office in Central China.
• Sourced and facilitated business opportunities (projects) to Singapore-based companies, resulting increase in FDI from Singapore to Hubei from 7th position in 2010 to 3th position in 2014.
• Cultivated and maintained good Government Relations, and fostered relationships with key industry influencers, business leaders, and effectively managed interagency dynamics.
• Promoted connectivity by facilitating direct flights between Wuhan-SG and Changsha-SG.
• Helped Singapore-based companies enter the Central China provinces of Hubei, Hunan, and Jiangxi and facilitated local Chinese enterprises internationalization through leveraging Singapore.
• Promoted Central China opportunities through market insights report (published during FutureChina Forum 2012), organized business missions, internationalization forums and seminars.

• Held two titles & responsibilities, both as Vice-Consul (Commercial) for Singapore Consulate based in Chengdu, as well as IE Singapore Centre Director for West China.
• Performed consular duties and helped resolve Singaporeans' Commercial disputes.
• Handled Sichuan earthquake disaster and crisis management, including media, ensuring safety of Singaporeans, earthquake relief, reconstruction of schools and charity donations.
• Facilitated Singapore-based companies into West China (Sichuan, Chongqing, Yunnan, Shaanxi, Xinjiang, etc), including finding project opportunities, introducing local partners, government advocacy, missions, etc.
• Built up good relationships with local government officials, associations, and large local Chinese enterprises.
• Facilitated Sichuan companies to expand to Singapore, both setting up RHQ, GTP, and potential listing.

• Formed 2 consortia/strategic alliances of companies to strengthen their capabilities to bid for turnkey projects in the Middle East and China.
• Analyzed business opportunities across geographical markets and translated the opportunities into viable overseas business ventures for the companies; organized business missions overseas to explore business.
• Deep-dived with companies to recommend strategies & facilitated government incentives for their expansion overseas.

• In-charged of promotion through formulating marketing strategies and media publicity through interviews, trade magazines, web advertising, major industry roadshows, and conferences (Emerson trade show in China.
• Built & strengthened strategic relationships with key market influencers (“Copeland Cup Central AC Application Cases Competition” with China Refrigeration & A/C Association) & customers, including joint promotion.
• Marketing communication materials design & production, and created the Digital Scroll website.
• Sales forecast model for quarterly sales forecast reviews.

Executive Management Program

Mba, Hospitality & Tourism

Executive Management Program

Bachelor Of Business Administration, Finance

(1st-class Honors)