- Operacionais de briefing: construção de campanhas, revisar peças, programar disparos e extração de dados em ferramentas (SalesForce, Oracle Responsys e RD Station);- Realização de testes A/B;- Criação de jornadas do consumidor;- Acompanhamento no desenvolvimento de base, segmentações e cruzamento de dados;- Gestão de réguas de relacionamento personalizadas;- Suporte na produção de relatórios e dashboards

- Planning the product campaign;- Support in strategy and development of commercial campaigns;- Support in tests with deeplinks;- Forwarding requests for communication bases requested by other sectors;- Opening briefings and monitoring the delivery of parts for communications (e-mail, banner, showcase, push) via pipefy;- Approval of receipts and appointments via responsys

Areas of activity: investment products, operations (BackOffice), commercial area (Middle & Smart) and CRM (I worked longer).Tools used: Galgo System, SalesForce, Pipefy, InfoBank, E-bank, SPB (Brazilian Payment System).

Support in the development of marketing strategies at a national level with other volunteers, participating together with all committees in Brazil.- Provide training to committees with educational materials (attracting and nurturing leads, attraction platforms, copy)

- Monitoring and reporting on committee membership criteria;- Career development and performance assessment processes;- Support in the management of more than 40 people in a local committee in São Paulo;- Ensure the management of internal communication and implementation of culture;- Audit of deadlines (exit and entry of people);- Training and development focused on quality of life and healthy management;- Monitoring the onboarding of new members;- Update and… Show more - Monitoring and reporting on committee membership criteria;- Career development and performance assessment processes;- Support in the management of more than 40 people in a local committee in São Paulo;- Ensure the management of internal communication and implementation of culture;- Audit of deadlines (exit and entry of people);- Training and development focused on quality of life and healthy management;- Monitoring the onboarding of new members;- Update and monitoring of the incentive system;- Participation in national conferences;- Implementation of KPIs and MoS for each area Show less

- Responsible for planning and executing marketing strategies for exchange consumers;- Ensure attraction strategies in the timeline for all the organization's products;- Implement content nutrition activities for exchange students, in order to improve %SU-APL conversion- Make improvements to attraction and conversion strategies to obtain leads obtained and improve %SU-APD conversion- Establish and maintain relationships with universities and partners to expand the market in the… Show more - Responsible for planning and executing marketing strategies for exchange consumers;- Ensure attraction strategies in the timeline for all the organization's products;- Implement content nutrition activities for exchange students, in order to improve %SU-APL conversion- Make improvements to attraction and conversion strategies to obtain leads obtained and improve %SU-APD conversion- Establish and maintain relationships with universities and partners to expand the market in the ABC region. Show less

- I worked directly with the Costa Rica committee for 6 months, developing Spanish and supporting deliveries;- Responsible for developing education materials that help the committee grow and expand its achievement of training goals.

Iniciei na organização na área de recrutamento, informação e envio de jovens talentos brasileiros para realização de programas de intercâmbio profissional em países parceiros.- Auxiliar o candidato no processo de candidatura e preparação para entrevistas;- Contato com principais parceiros internacionais durante os processos de candidatura;- Principais cooperações internacionais: Hungria, Portugal, Canadá, Turquia, Egito, México e Argentina.