Isabela Fonseca Email & Phone Number

Brazil

Reino Unido

São Paulo, Brasil

Rio De Janeiro, Brasil

• Enforced adherence to departmental processes within projects, ensuring consistency and quality in project delivery improving overall project efficiency.• Conducted weekly meetings with executive leaders of clients, providing monthly reports on project status and closures, resulting in an increase in project completion rates.• Identified continuous improvement opportunities based on team metrics analysis, leading to increased team productivity and efficiency resulting in a 75% decrease… Show more • Enforced adherence to departmental processes within projects, ensuring consistency and quality in project delivery improving overall project efficiency.• Conducted weekly meetings with executive leaders of clients, providing monthly reports on project status and closures, resulting in an increase in project completion rates.• Identified continuous improvement opportunities based on team metrics analysis, leading to increased team productivity and efficiency resulting in a 75% decrease in bugs in e-commerce implementation delivery timelines.• Served as a point of contact for the team in problem resolution, collaborating with technical experts from various departments reducing project blockers and delays through efficient stakeholder management and problem-solving.• Oversaw project allocations and budgets, ensuring financial and operational expectations were met, resulting in 5% cost savings in 3 months, and improved project profitability. Show less

• Managed a cross-functional team of data scientists and engineers, adopting agile methodologies to enhance team efficiency and product delivery speed.• Created Key Performance Indicators (KPIs) to enhance sales performance, leveraging Exploratory and Predictive Analysis, and Data Visualization techniques, resulting in a 15% increase in sales.• Played a pivotal role in developing over 5+ business dashboards, significantly driving sales revenue, enhancing customer retention while… Show more • Managed a cross-functional team of data scientists and engineers, adopting agile methodologies to enhance team efficiency and product delivery speed.• Created Key Performance Indicators (KPIs) to enhance sales performance, leveraging Exploratory and Predictive Analysis, and Data Visualization techniques, resulting in a 15% increase in sales.• Played a pivotal role in developing over 5+ business dashboards, significantly driving sales revenue, enhancing customer retention while boosting sales conversion rates.• Fostered strong relationships with customers, partners, and internal stakeholders, gaining a deep understanding of unmet product, data, and analytics needs, which informed the development of 3 major product features.• Conducted discovery sessions and user interviews to define and prioritize product features, aligning product development with user needs and business goals. Show less

• Contributed to the development of a comprehensive data catalog and quality tool, servicing over 50+ e-commerce users annually, which reduced data-related errors.• Led the creation of data-centric products that extracted patterns and insights, utilizing data to inform hypotheses and product decisions, which resulted in an increase in market competitiveness.• Conducted exploratory analysis to uncover and capitalize on sales opportunities, ensuring decisions were supported by reliable… Show more • Contributed to the development of a comprehensive data catalog and quality tool, servicing over 50+ e-commerce users annually, which reduced data-related errors.• Led the creation of data-centric products that extracted patterns and insights, utilizing data to inform hypotheses and product decisions, which resulted in an increase in market competitiveness.• Conducted exploratory analysis to uncover and capitalize on sales opportunities, ensuring decisions were supported by reliable data, which uncovered revenue opportunities. Show less

São Caetano Do Sul

• Oversaw the management of contracts, funds, and Key Account Investments, optimizing budget allocation developing strategies through data for the sales team that resulted in cost savings and improved profitability. • Defined and monitored key performance metrics to measure operational effectiveness, identifying leading indicators that predicted successful outcomes.• Developed comprehensive dashboards and one-page reports to streamline data analysis and reporting processes, enhancing… Show more • Oversaw the management of contracts, funds, and Key Account Investments, optimizing budget allocation developing strategies through data for the sales team that resulted in cost savings and improved profitability. • Defined and monitored key performance metrics to measure operational effectiveness, identifying leading indicators that predicted successful outcomes.• Developed comprehensive dashboards and one-page reports to streamline data analysis and reporting processes, enhancing decision-making speed and accuracy.• Implemented problem-solving tools, including the Pareto principle and 5W2H analysis, to address critical business challenges, which resulted in reducing issue resolution time• Documented and communicated key performance status, issues, and risks to c-levelslleading to increase in revenue generation. Show less

São Paulo E Região, Brasil

• Innovated and executed comprehensive sales metrics analysis focusing on sell-in, sell-out, customer experience, and ROI, leading to an improvement in sales efficiency.• Conducted in-depth strategic analysis of the commercial department, uncovering key areas for improvement and growth which resulted in new sales strategies that increased market share.• Spearheaded the coordination of sales forecasts, integrating market analysis and sales trends to predict future sales with a 95%… Show more • Innovated and executed comprehensive sales metrics analysis focusing on sell-in, sell-out, customer experience, and ROI, leading to an improvement in sales efficiency.• Conducted in-depth strategic analysis of the commercial department, uncovering key areas for improvement and growth which resulted in new sales strategies that increased market share.• Spearheaded the coordination of sales forecasts, integrating market analysis and sales trends to predict future sales with a 95% accuracy rate.• Collaborated closely with the marketing and product development teams to ensure alignment of sales forecasts with upcoming product launches and marketing campaigns, maximizing cross-functional synergy. Show less

São Paulo E Região, Brasil

• Designed and executed custom reports for sales and marketing teams, from C-Level to Analyst, providing actionable insights that contributed to an improvement in strategic decision-making.• Led the development of comprehensive reports to monitor Sales KPIs, including top product distribution, top customers, and identification of sales opportunities, increasing sales efficiency.• Innovated in the creation of weekly KPI reports and one-page status updates for managers and directors… Show more • Designed and executed custom reports for sales and marketing teams, from C-Level to Analyst, providing actionable insights that contributed to an improvement in strategic decision-making.• Led the development of comprehensive reports to monitor Sales KPIs, including top product distribution, top customers, and identification of sales opportunities, increasing sales efficiency.• Innovated in the creation of weekly KPI reports and one-page status updates for managers and directors, incorporating next steps and Pareto principle analysis, which streamlined communication.• Conducted in-depth analysis using retail tools to measure sell-out in retail stores and leveraged Nielsen data for accurate Market Share measurement, identifying key trends that informed a more effective market penetration strategy.• Played a pivotal role in supporting the commercial team with problem-solving approaching tools (PDCA, 5W2H), enhancing problem-resolution efficiency. Show less

São Paulo E Região, Brasil

• Responsible for business analysis development, strategic analyses and sales and marketing reports, such as base for new businesses, volume analysis, pricing and profitability strategies, identification of possible deviations and/or opportunities.• Planning and Development of the Annual Forecast;• Development of Sales and Marketing KPIs;

São Paulo E Região, Brasil

• Planning and Developing Forecast and Sales Budget, helping Account Managers with information necessary to making decisions;• Profitability Analysis, monitoring price readjustments and financial results, Sales Statistics, managment reports comparing the sales results and Top Customer (sale analyses of the largest monthly clients compared to the previous years) analysis; • Monitoring commercial agreements, calculation of the payable balances, financial profitability analysis, and… Show more • Planning and Developing Forecast and Sales Budget, helping Account Managers with information necessary to making decisions;• Profitability Analysis, monitoring price readjustments and financial results, Sales Statistics, managment reports comparing the sales results and Top Customer (sale analyses of the largest monthly clients compared to the previous years) analysis; • Monitoring commercial agreements, calculation of the payable balances, financial profitability analysis, and elaboration of strategic reports; • Marketing and Communication Operations, involving the administration of funds of the Commercial department, contact with suppliers, payments, and monitoring promotional activities, ensuring that the invested funds obtained the expected result. Show less

Mba In Retail And Market Consumer, Retail And Market Consumer

Business School