Isabela Japiassu Email & Phone Number

São Paulo, Brazil

Brasília, Distrito Federal, Brasil

Account Manager overseeing 3 unique client accounts (education, fashion and copacker industry) I play a pivotal role in driving client success and satisfaction through tailored, data-driven marketing strategies and effective relationship management. My responsibilities include:- Client Relationship Management- Strategic Campaign Development- Performance Monitoring and Optimization- Project and Budget Management- Problem-Solving and Issue ResolutionIn this role, I have refined my skills in strategic planning, multi-project coordination, and digital marketing. I bring a proactive, solutions-focused approach to every project, ensuring client objectives are met through seamless communication, insightful reporting, and dedicated support.

Brasília, Federal District, Brazil

Key Account Manager & Social Media Manager for Ciplan Cimento (Vicat Group)• Communication with the client to ensure that all of their needs are understood and addressed• Collaboration with various internal departments to ensure that they fulfill all customer requests• Ensuring that all projects are delivered on time, within scope and within budget• Time management and multitasking skills in order to handle multiple tasks and client´s needs at once• Strong organizational skills and attention to detail• Excellent verbal and written communication with the client´s internal stakeholders• Research on current benchmark trends and audience preferences for social media platforms• Design and implementation of a social media strategy to align with business goals• Generation, edition, publishing and sharing engaging content• Monitoring of SEO and web traffic metrics• Communication with followers, responding to queries in a timely manner and monitoring customer reviews• Overseeing social media accounts’ design

Brasília, Federal District, Brazil

Key Account Manager for Grupo Polyelle (national retail group) • Communication with the client to ensure that all of their needs are understood and addressed• Collaboration with various internal departments to ensure that they fulfill all customer requests• Resolving complaints and keeping track of all processes that pertain to the client’s desires• Acting as the client’s representative in the agency to ensure that their demands are met with a focus on improving the customer experience• Excellent verbal and written communication skills to communicate product ideas to clients• Strong customer service and interpersonal skills for dealing with different types of customers and clients• Exceptional analytical skills for analyzing client data• Time management and multitasking skills in order to handle multiple tasks and client´s needs at once• Advanced motivational and negotiation skills• Strong organizational skills and attention to detail• Team management to ensure all client's needs are met

Sydney, New South Wales, Australia

• Moonlight Cinema client relationship and account management support• Reporting & communication• Growing profit and revenue by providing guidance and operational support for all team members• Maximising the performance of company assets through coordination of logistics in collaboration with venue teams• Driving operational excellence, and continuous improvement and innovation by organising training materials and providing support for team members and the Moonlight HQ team

Sydney, New South Wales, Australia

• Managing the EDM planning process including building EDM plans and seeking feedback from key stakeholders.• Planning and briefing Dendy Cinemas weekly EDM assets in line with agreed standards and timeline.• Building all emails including writing copy, subject lines and pre-headers, proofing assets and scheduling.• Adopting Movio artificial intelligence tools to deliver improved segmentation and maximise the effectiveness of targeted email campaigns.• Reporting on the performance of email campaigns including open rates, click-thru rates, top click-thru and conversions.• Providing insights and recommendations to Improve email metrics through effective targeting, content customisation and personalisation.

Sydney, Australia

Responsible for but not limited to:• Managing all Social Media copy, images and video content for Dendy Cinemas including Facebook, Twitter and Instagram• Providing planning and content direction and oversight for local cinema generated Twitter activity and other social media portals as required.• Researching social media trends & topics to inform planning and creative development as well as drive highly responsive re-posting/re-tweeting as relevant• Ensuring all relevant content and offers are being accurately included in the communications planning• Proving monthly social reports• Website maintenance including troubleshooting; tagging and uploading; liaise with the website provider• Website updates by location including changing homepage carousel banners; event/competition pages and any other changes or updates.• Uploading new Premium menus (PDF) on the website• Managing consumer enquires relating to website performance and issues• Coordinating website reporting via Google Analytics• Managing the national Dendy cinemas press advertising and artwork approval process• Maintaining Campaign Tracker• Setting up price cards and ticket types for campaigns, event screenings, offers and liaising with sites/website to ensure set up is correct.• Setting up all promotional marketing campaign concession items in Vista & liaising with sites• Writing synopsis and proof assets for the Dendy newsletters• Contributing to all team planning and creative development sessions.

Sydney, Australia

Responsible for, but not limited to:* Researching target groups and publications for upcoming theatrical and home entertainment releases* Updating publicity and promotions reports* Updating media contact databases* Monitoring publicity & promotional coverage* Promotional prize fulfilment* Creating pitch decks and prize pack grids for each release* Pitching grassroots targets and securing promotional coverage* Contributing to team creative brainstorms* Maintaining the promotional stock* Ad-hoc administrative tasks as required

Sydney, Australia

Responsible for:* Media release drafting and editing* Planning and preparation of media lists for interview and print coverage pitching (suburban and national)* Strategic analysis of past campaigns* Development, planning and implementation of short/long lead media pitching* End of campaign reporting to clients and stakeholders* Compiling festival interview schedules for festival talent* Distribution of talent interview schedules to media bodies and guest liaison teams* End of day reporting to Festival communications team* Event Coordination* Maintenance of internal CRM (Client Relations Management) system

Sydney, Australia

- Support the development and implementation of the company’s student representative strategy- Conducted research for a range of purposes including media releases, executive team speaking opportunities and event planning- Pursued content opportunities for internal and external mediums including interviews with staff and student- Member of a six-person committee planning and delivering the company’s annual leadership summit for 200+ staff- Ad hoc writing tasks including draft media releases and internal communication stories

- Content development and management of all internal and external communication- Management of internal and external distribution process of the company’s magazine- Development of email campaigns and company’s website with Kentico 10 EMS - Uploading videos, subtitling, URL rewriting, SEO for the company's website and/or company's database- Liaison with advertisers, including bookings and receiving artwork; photo research and acquisition; management of the internal and external distribution of hard copies; analytics and reporting for the company’s magazine- Creation, editing, sending and reporting of the company’s newsletter- Assistance in compiling content, liaising with contributors for the annual report- Source stories, prepare content and format staff newsletter

Sydney, Australia

- Devised and maintained office systems, including data management and content management- Managed all incoming email and post, often corresponding on behalf of the CEO- Liaised with clients and suppliers providing quotes and finalising sales- Content creation and website management

Brasília, Distrito Federal, Brazil

- Managed multiple events, ranging in size from private dinners to large corporate evenings for 1000 staff- Responsible for all components of events including venue, catering, thirdparty staff- Managed budgets and stakeholder payments- Developed a feedback process for clients after an event

Brasília, Distrito Federal, Brazil

- Managed digital marketing campaigns for a range of clients including restaurants, shopping malls, and schools- Created content for various platforms including webpage and social media (Twitter, Facebook, Blog)- Successfully acquired two large clientele to company and managed budgets in excess of $10,000- Provided regular analytics and statistics for all social media accounts

Brasília, Distrito Federal, Brazil

* Member of the management team for the project* Co-Responsible for the authorization of the creative process* Responsible for presenting the project to the client* Responsible for giving the feedback to my team about the client opinion of the project presented*atendimento ao cliente*montagem de propostas *coordenação de campanha publicitária

Brasília, Distrito Federal, Brazil

*Atendimento ao cliente*apresentação de propostas*montagem de briefing

Bachelor Of Business - Communications & Public Relations, Public Relations, Advertising, And Applied Communication

Bacharelado, Publicidade E Propaganda

Bachelor Of Marketing And Advertising, Commercial And Advertising Art

Activities and Societies: Junior AgencyWorked at Advertising Junior Agency inside the university.