Isabela Japiassu

Isabela Japiassu Email and Phone Number

Senior Marketing Manager @ Gruv
São Paulo, Brazil
Isabela Japiassu's Location
Greater Brasilia, Brazil
About Isabela Japiassu

With over 10 years of marketing experience across account management, social media strategy, and event partnerships, I am passionate about creating engaging, data-driven campaigns that enhance brand loyalty and captivate audiences. I have managed high-profile accounts like Ciplan (Vicat group), achieving a 35% engagement increase and an 18% growth in followers. I have also delivered 20 multi-channel campaigns for brands within the Polyelle Group, balancing online and offline media strategies. My time as a Sales and Partnerships Executive at Event Cinema in Australia deepened my expertise in B2B and event marketing, stakeholder engagement, and sponsorship management—key skills for entertainment marketing. With a background in Communications, Marketing, and PR, I excel at cross-functional collaboration, strategic planning, and campaign optimization. I’m excited to leverage my skills as an Entertainment Marketing Executive, crafting memorable campaigns that elevate brand presence in dynamic markets.

Isabela Japiassu's Current Company Details
Gruv

Gruv

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Senior Marketing Manager
São Paulo, Brazil
Website:
gruv.com.br
Employees:
64
Isabela Japiassu Work Experience Details
  • Gruv
    Senior Marketing Manager
    Gruv
    São Paulo, Brazil
  • Gruv
    Account Manager
    Gruv Oct 2024 - Present
    Brasília, Distrito Federal, Brasil
    Account Manager overseeing 3 unique client accounts (education, fashion and copacker industry) I play a pivotal role in driving client success and satisfaction through tailored, data-driven marketing strategies and effective relationship management. My responsibilities include:- Client Relationship Management- Strategic Campaign Development- Performance Monitoring and Optimization- Project and Budget Management- Problem-Solving and Issue ResolutionIn this role, I have refined my skills in strategic planning, multi-project coordination, and digital marketing. I bring a proactive, solutions-focused approach to every project, ensuring client objectives are met through seamless communication, insightful reporting, and dedicated support.
  • Look'N Feel
    Account Manager & Social Media Manager
    Look'N Feel Apr 2023 - Mar 2024
    Brasília, Federal District, Brazil
    Key Account Manager & Social Media Manager for Ciplan Cimento (Vicat Group)• Communication with the client to ensure that all of their needs are understood and addressed• Collaboration with various internal departments to ensure that they fulfill all customer requests•  Ensuring that all projects are delivered on time, within scope and within budget• Time management and multitasking skills in order to handle multiple tasks and client´s needs at once• Strong organizational skills and attention to detail• Excellent verbal and written communication with the client´s internal stakeholders• Research on current benchmark trends and audience preferences for social media platforms• Design and implementation of a social media strategy to align with business goals• Generation, edition, publishing and sharing engaging content• Monitoring of SEO and web traffic metrics• Communication with followers, responding to queries in a timely manner and monitoring customer reviews• Overseeing social media accounts’ design
  • Look'N Feel
    Account Manager
    Look'N Feel May 2022 - Jan 2023
    Brasília, Federal District, Brazil
    Key Account Manager for Grupo Polyelle (national retail group) • Communication with the client to ensure that all of their needs are understood and addressed• Collaboration with various internal departments to ensure that they fulfill all customer requests• Resolving complaints and keeping track of all processes that pertain to the client’s desires• Acting as the client’s representative in the agency to ensure that their demands are met with a focus on improving the customer experience• Excellent verbal and written communication skills to communicate product ideas to clients• Strong customer service and interpersonal skills for dealing with different types of customers and clients• Exceptional analytical skills for analyzing client data• Time management and multitasking skills in order to handle multiple tasks and client´s needs at once• Advanced motivational and negotiation skills• Strong organizational skills and attention to detail• Team management to ensure all client's needs are met
  • Event Cinemas
    Sales And Partnerships Executive
    Event Cinemas Oct 2021 - Jan 2022
    Sydney, New South Wales, Australia
    • Moonlight Cinema client relationship and account management support• Reporting & communication• Growing profit and revenue by providing guidance and operational support for all team members• Maximising the performance of company assets through coordination of logistics in collaboration with venue teams• Driving operational excellence, and continuous improvement and innovation by organising training materials and providing support for team members and the Moonlight HQ team
  • Dendy Cinemas Pty Ltd
    E-Mail Marketing Executive
    Dendy Cinemas Pty Ltd Feb 2020 - May 2021
    Sydney, New South Wales, Australia
    • Managing the EDM planning process including building EDM plans and seeking feedback from key stakeholders.• Planning and briefing Dendy Cinemas weekly EDM assets in line with agreed standards and timeline.• Building all emails including writing copy, subject lines and pre-headers, proofing assets and scheduling.• Adopting Movio artificial intelligence tools to deliver improved segmentation and maximise the effectiveness of targeted email campaigns.• Reporting on the performance of email campaigns including open rates, click-thru rates, top click-thru and conversions.• Providing insights and recommendations to Improve email metrics through effective targeting, content customisation and personalisation.
  • Dendy Cinemas Pty Ltd
    Communications Coordinator
    Dendy Cinemas Pty Ltd Jul 2019 - Feb 2020
    Sydney, Australia
    Responsible for but not limited to:• Managing all Social Media copy, images and video content for Dendy Cinemas including Facebook, Twitter and Instagram• Providing planning and content direction and oversight for local cinema generated Twitter activity and other social media portals as required.• Researching social media trends & topics to inform planning and creative development as well as drive highly responsive re-posting/re-tweeting as relevant• Ensuring all relevant content and offers are being accurately included in the communications planning• Proving monthly social reports• Website maintenance including troubleshooting; tagging and uploading; liaise with the website provider• Website updates by location including changing homepage carousel banners; event/competition pages and any other changes or updates.• Uploading new Premium menus (PDF) on the website• Managing consumer enquires relating to website performance and issues• Coordinating website reporting via Google Analytics• Managing the national Dendy cinemas press advertising and artwork approval process• Maintaining Campaign Tracker• Setting up price cards and ticket types for campaigns, event screenings, offers and liaising with sites/website to ensure set up is correct.• Setting up all promotional marketing campaign concession items in Vista & liaising with sites• Writing synopsis and proof assets for the Dendy newsletters• Contributing to all team planning and creative development sessions.
  • Icon Film Distribution
    Publicity & Promotions Intern
    Icon Film Distribution Feb 2019 - Jun 2019
    Sydney, Australia
    Responsible for, but not limited to:* Researching target groups and publications for upcoming theatrical and home entertainment releases* Updating publicity and promotions reports* Updating media contact databases* Monitoring publicity & promotional coverage* Promotional prize fulfilment* Creating pitch decks and prize pack grids for each release* Pitching grassroots targets and securing promotional coverage* Contributing to team creative brainstorms* Maintaining the promotional stock* Ad-hoc administrative tasks as required
  • Original Spin
    Public Relations Intern
    Original Spin Aug 2018 - Dec 2018
    Sydney, Australia
    Responsible for:* Media release drafting and editing* Planning and preparation of media lists for interview and print coverage pitching (suburban and national)* Strategic analysis of past campaigns* Development, planning and implementation of short/long lead media pitching* End of campaign reporting to clients and stakeholders* Compiling festival interview schedules for festival talent* Distribution of talent interview schedules to media bodies and guest liaison teams* End of day reporting to Festival communications team* Event Coordination* Maintenance of internal CRM (Client Relations Management) system
  • Laureate International Universities
    Public Relations Intern
    Laureate International Universities May 2018 - Aug 2018
    Sydney, Australia
    - Support the development and implementation of the company’s student representative strategy- Conducted research for a range of purposes including media releases, executive team speaking opportunities and event planning- Pursued content opportunities for internal and external mediums including interviews with staff and student- Member of a six-person committee planning and delivering the company’s annual leadership summit for 200+ staff- Ad hoc writing tasks including draft media releases and internal communication stories
  • Nsw Business Chamber
    Corporate Communications Assistant
    Nsw Business Chamber Aug 2017 - Jul 2018
    - Content development and management of all internal and external communication- Management of internal and external distribution process of the company’s magazine- Development of email campaigns and company’s website with Kentico 10 EMS - Uploading videos, subtitling, URL rewriting, SEO for the company's website and/or company's database- Liaison with advertisers, including bookings and receiving artwork; photo research and acquisition; management of the internal and external distribution of hard copies; analytics and reporting for the company’s magazine- Creation, editing, sending and reporting of the company’s newsletter- Assistance in compiling content, liaising with contributors for the annual report- Source stories, prepare content and format staff newsletter
  • Sense2 Promotional Products
    E-Commerce And Marketing Assistant
    Sense2 Promotional Products Aug 2016 - Apr 2017
    Sydney, Australia
    - Devised and maintained office systems, including data management and content management- Managed all incoming email and post, often corresponding on behalf of the CEO- Liaised with clients and suppliers providing quotes and finalising sales- Content creation and website management
  • Plural Marketing Promocional
    Event Producer & Account Executive
    Plural Marketing Promocional Jul 2014 - Sep 2015
    Brasília, Distrito Federal, Brazil
    - Managed multiple events, ranging in size from private dinners to large corporate evenings for 1000 staff- Responsible for all components of events including venue, catering, thirdparty staff- Managed budgets and stakeholder payments- Developed a feedback process for clients after an event
  • Agência Ox
    Advertising Account & Social Media Executive
    Agência Ox Jun 2013 - Jul 2014
    Brasília, Distrito Federal, Brazil
    - Managed digital marketing campaigns for a range of clients including restaurants, shopping malls, and schools- Created content for various platforms including webpage and social media (Twitter, Facebook, Blog)- Successfully acquired two large clientele to company and managed budgets in excess of $10,000- Provided regular analytics and statistics for all social media accounts
  • Vento Bravo Comunicacao
    Assistente De Atendimento
    Vento Bravo Comunicacao Jan 2013 - Jun 2013
    Brasília, Distrito Federal, Brazil
    * Member of the management team for the project* Co-Responsible for the authorization of the creative process* Responsible for presenting the project to the client* Responsible for giving the feedback to my team about the client opinion of the project presented*atendimento ao cliente*montagem de propostas *coordenação de campanha publicitária
  • Matriz Comunicação
    Atendimento Publicitário
    Matriz Comunicação Oct 2010 - Oct 2011
    Brasília, Distrito Federal, Brazil
    *Atendimento ao cliente*apresentação de propostas*montagem de briefing

Isabela Japiassu Skills

Problem Solving Public Relations Entertainment Industry Strategic Planning Marketing Social Media Marketing Social Media Event Management Strategic Communications Research Management Media Relations Publicity Project Management Public Speaking Digital Marketing Team Leadership

Isabela Japiassu Education Details

Frequently Asked Questions about Isabela Japiassu

What company does Isabela Japiassu work for?

Isabela Japiassu works for Gruv

What is Isabela Japiassu's role at the current company?

Isabela Japiassu's current role is Senior Marketing Manager.

What schools did Isabela Japiassu attend?

Isabela Japiassu attended Torrens University Australia, Universidade Católica De Brasília, Universidade Católica De Brasília.

What skills is Isabela Japiassu known for?

Isabela Japiassu has skills like Problem Solving, Public Relations, Entertainment Industry, Strategic Planning, Marketing, Social Media Marketing, Social Media, Event Management, Strategic Communications, Research, Management, Media Relations.

Who are Isabela Japiassu's colleagues?

Isabela Japiassu's colleagues are Julia Resende, Tamara Nóbrega, Vinicius Matteo, Giovanna Gomes, Miguel Marinho, Leire Silvano, Isabela Szytko Garcia.

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