At TAB mkt my main focus I centers around helping our clients tell their stories and grow their brands. As the COO and Digital Marketing Strategist, I work directly with clients, in a blend of creative direction, strategic planning, and hands-on project management, all aimed at ensuring that every marketing initiative delivers real results.Some of the key areas of focus are:- Marketing Strategy: I develop and manage comprehensive strategies for both paid and organic media campaigns. From managing paid media (like Google Ads or Meta Ads) to crafting cross-platform strategies, I ensure campaigns are optimized to drive visibility, engagement, and conversion across multiple platforms.- Content Strategy & Creative Direction: I lead the creation of high-impact content that aligns with each brand’s voice and objectives. From copywriting to art direction, I ensure every piece of content—whether for social media, email, or web—is crafted to engage and convert.- Project Management: Overseeing projects from start to finish, I coordinate across teams and stakeholders to ensure everything is delivered on time, on budget, and aligned with business objectives. This includes initiatives like cross-platform marketing strategies, landing page optimization, and more.

Led trend research and sourced sustainable suppliers and raw materials, driving the creation of high quality and environmentally responsible collections. Orchestrated the development of collections, ensuring they authentically embodied the brand's identity. Collaborated closely with marketing and commercial teams to align communication strategies and reinforce the brand narrative. Directed the creative conception and production of photo shoots, from initial concept to final execution, ensuring each session cohesively and impactfully conveyed the brand's essence and vision.

Working in partnership with other brands and businesses I developed fashion products and collections based on sustainability principles, through textile innovations, upcycling, and circular design.

At Another Place, I managed the full production cycle, from product development to fashion shows and e-commerce management. I led the research and sourcing of high-quality materials, while also building robust relationships with suppliers for innovative product development. I oversaw fittings, organized and executed photo shoots, and provided crucial support in preparing major events, including São Paulo Fashion Week, ensuring excellence and success at every stage.

Managed relationships with suppliers and clients, prospected new partners, created content, supported event organization, and conducted research.