Isabela Lima Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

As Head of Core Experience Product at PicPay and Tribe Lead, leading a structure with approximately 50 people indirectly and directly managing 10 in product management, I was responsible for creating an integrated and unique experience for users to interact with the different PicPay products. I led the following fronts of Findability: Home, Search.

As a Group Product Manager, leading a team of 5 product managers, I was responsible for leading the start of several crucial fronts at PicPay:- App Home: This area of the app is where 90% of PicPay's revenue is generated. I worked with the team to ensure that the Home was highly effective in acquiring new users and retaining existing users. This involved a.

As a Wallet Product Manager, I was responsible for leading several key initiatives for user account management at PicPay, my goal was to make it easier and safer for users to manage their balances and income, as well as access and use other important financial features. Some of the main attributes were:- User balance and income access and management.

São Paulo, Brasil

As an Engagement Product Manager at PicPay, my role was to create an integrated, cohesive, and consistent experience for users to engage with our different products, from navigation to payment experience. Some of my main responsibilities included:- Initiatives to increase new user activation in order to increase PicPay's active user base.- Easy-to-use.

São Paulo E Região

São Paulo E Região, Brasil

As the User Research Team Leader leading a team of 4 people, I was responsible for helping product teams identify user problems and needs, and turning them into opportunities for the product (Problem Space), as well as collaborating with Designers on Solution Discovery to find a solution that addresses the problem and meets the expected outcomes. In.

São Paulo E Região, Brasil

Responsible for bringing the understanding of users' real problems, pains, behaviors, needs, and motivations to identify potential opportunities for the product. To make these discoveries, I used various qualitative or quantitative analysis and research methods, such as product usage data analysis, online surveys, in-depth interviews, dynamics, perception.

São Paulo E Região, Brasil

Professional Experience SquadWorking as a data analyst, my role was to transform over 1 billion monthly data points into insights through analysis, seeking a complete view of user interactions with the platform. Working in a multidisciplinary squad, I had an active role in product development, working alongside the Product Manager to define the team's.

São Paulo E Região, Brasil

As a member of the inbound sales team, I worked by providing support and selling plans to GetNinjas professionals.

Bacharelado, Economics

Formação Profissional, Product Management

Bacharelado, Economics

Técnico Em Administação, Administração E Negócios