Isabela Tazima Email & Phone Number

São Paulo, Brasil

Loyalty Programme Improvement:• Achieved more than 300% of the campaign target.• Productised redemption promotions and monetised points for the bank's loyalty programme.• Designed and executed mechanics, creative materials, and API data flow.• Managed the analytics team to construct campaign dashboards with key KPIs.• Benchmarked major loyalty programmes and lottery ticket promotions.• Ensured regulatory compliance with fiscal entities.

Lisboa, Portugal

Recognised as the Q2 2024 high-performance employee and Mastercard Ambassador to represent Brazil’s office globally; relocated to Portugal's office temporarily.Key projects for clients including Barclays, Santander, Coutts, TSB, Unicaja, Banco Inter, BTG Pactual, Pagbank, othersContributions and deliverables:Customer Lifecycle and Product Strategy:• Enhanced brand awareness and positioning, developed value propositions, and led product launches.• Crafted strategies for consumer acquisition, onboarding, activation, usage, and retention.• Portfolio optimisation, up-selling, and cross-selling.• Developed audience segmentation and communication plans.• Conducted competitive landscape analysis, industry best practices, and trend forecasting.• Conducted quantitative and qualitative research on clients and markets.• Utilised Agile methodology with a growth mindset, A/B testing, and Sprints for CRM and always-on media.Campaigns/Promotions:• B2B and B2C:- Developed mechanics strategies and segmentation for sales/high-spending client portfolio incentives.- Motivated a diverse range of cardholders/advisors.- Planned and executed prize experiences for UEFA Champions League, Roland Garros, and other celebrity engagement events.- Created training materials tailored to client portfolios, highlighting major strengths and addressing pain points.- Developed a social media toolkit with approved championship assets.- Conducted benchmark analysis to refine bank sales pitches and engagement strategies.Creative Agency Development and Management:• Established and coordinated the internal creative agency, Mastercard Advisors Creative Desk, ensuring high-quality delivery of marketing projects.• Structured end-to-end processes including roles, hiring, onboarding, training, sales and prospecting, billing management, and continuous quality improvements.• Managed a creative team of over 15 members.• Executed projects in collaboration with Colombian and global teams.

São Paulo, Brasil

São Paulo, Brasil

- Manage entire B2C e-commerce and marketplace channels directly with global;- Control of the inventory and sell out with daily analysis and indicators report;- Funnel analysis and Dashboard optimization;- Create and execute trade and online media plan;- Price and opportunities negotiations with marketplaces to ensure relevance and buy box;- Account manager of top tier luxury retailers; - Design and implement sales and marketing plans by channels and by customers with a 360° approach, such as assortment revision, online and offline trade marketing and visual merchandising, CRM, media, training and develop an accurate product importation; - Extract, interpret and analyze sales data to identify key metrics and opportunities to transform raw data into meaningful, actionable information; - Stock & sales forecast (S&OP) to achieve sell in goals; - Create new GWP for online and offline trade marketing promotions; - Led strategic sales negotiations with actual clients and new clients;

São Paulo E Região, Brasil

Creation and negotiation of an always-on annual marketing plan for fragrances, make-up and skincare, aligning brand launches, key commercial dates, e-retailer’s calendar and opportunities, always focusing on protecting long-term brand image.Stock & sales forecast build along with the client to ensure a heathy sell in.Weekly and monthly reports of sell out kpis, activations, competitors and segmenta panel insights.Strong relationship with key players of the online beauty market, such as Sephora, Época Cosméticos, Beleza Na Web, Beautybox and Renner.Strategy Planning, budget allocation and monitoring ROI and KPIs of cooperate media and seedings to influencers.Development and improvement of brand spaces following a rigorous global guideline to ensure high-end brand consistency.Action plan and execution for Product Page enrichment, SEO, E-merchandising to boost conversion and relevance and to keep up with usage rights.

São Paulo E Região, Brasil

Contracted by Unilever's in-house digital analytics hub – People Data Centre CMI (Consumer Marketing Insights)Manage large amount of quantitative and qualitative data from digital landscape (search, social and business data) using a vast portfolio of Web Analytics Tools and Studios to create queries, collect, clean, categorize, and transform raw information into a strong, impactful, aesthetic and customized reports and dashboards.Proactively identifying and delivering insights, discoveries and analysis, using storytelling process with the purpose of providing strategic recommendations and opportunities to various cross-category brands.Main projects contemplated cross-referenced analysis with traditional retail and household panel data, such as Nielsen, Mintel, Kantar and Euromonitor and involved audience targeting and segmentation, brand awareness, equity & positioning, trends, product features and innovation, sentiment analysis,amongst others.

São Paulo E Região, Brasil

Digital AnalyticsSupport in building campaign performance reports, business plan cycle design, weekly analysis of conversion funnel KPI’s, budget control, data extraction from search, social and business sources, creating dashboards on QlickView and Salesforce.Follow-up of relevant tasks owned by national and international collaboratorsStrategic PlanningConstruction of an investment plan based on multisectoral metrics, such as previous performance, long run economic scenarios, internet reach, ecommerce adhesion and brand share, for the four countries of the Latin America operation.MarketingUnderstand the process of audience targeting to generate digital impressions, lead capture and qualification, identification of consumer’s path problems on website, A/B Testing analysis of arts on social media and hotsite design options. Quality analysis of outbound operation conversions by personally reaching and talking to customer.Minutes of the meetings in Latin America trilingual environment.Newsletter Development with market updates and accomplishments.

São Paulo E Região, Brasil

Data gathering, compilation and organization of previous bidding clients of the São Paulo Prefecture to establish potential portfolio.Product features and categorization of multiple segments, ranging from Food to Medical Supplies and Hygiene Products.Collecting Price from previous and potential customers of the prefecture to build average prices for bidding contracts.System inputs of several products and suppliers to generate the public works index.