Recognized as a high-performance employee for Mastercard Data & Services consulting branch: Selected as a Mastercard Ambassador representing Brazil by being relocated to the Lisbon Office temporarily.Key Qualifications• Comprehensive project coordination and execution, deliverable management, and team leadership.• Expertise in customer lifecycle management, encompassing Awareness, Acquisition, Activation, Usage, Retention, and Loyalty.• Proficient in data-driven marketing strategies.• Skilled in stakeholder management, engaging high-level clients, creative agencies, and cross-functional teams.• Precise forecasting and budget control.• Experienced in creating and managing end-to-end campaigns for both B2B and B2C audiences.• Development and execution of multi-channel strategies.• Planning and execution of unique experiences, trips, and events.• Supervision of paid, organic, and owned media.• Trade marketing expertise: conceptualising, negotiating, and executing 360° actions, including PR.• B2C e-commerce and marketplace management: collaboration with logistics, customer service, legal, influencer marketing, and social media teams to achieve strong daily KPIs.
Listed skills include Espanhol, Digital Strategy, Pesquisa De Mercado, Eviews, and 27 others.
