Isabela Braga Email & Phone Number

● Part of Global Social Intelligence (GSI) management team, leading brand-health tracking and data-driven digital marketing strategies for twenty territories, encompassing fifteen analysts located globally.● Foster strong relationships with stakeholders focusing on clients’ business goals and questions, organize andallocate projects, establishing clear timelines and research parameters for efficient execution. Evaluate research consistency to maintain high-quality deliverables.●… Show more ● Part of Global Social Intelligence (GSI) management team, leading brand-health tracking and data-driven digital marketing strategies for twenty territories, encompassing fifteen analysts located globally.● Foster strong relationships with stakeholders focusing on clients’ business goals and questions, organize andallocate projects, establishing clear timelines and research parameters for efficient execution. Evaluate research consistency to maintain high-quality deliverables.● Conduct in-depth social analysis on events, shows, movies, brands, and evaluate the impact of emerging issues, to identify strategic insights for impactful decision-making.● Proactively research emerging trends among target audiences for strategic advantage and analyze industry developments, consumer behavior shifts, and technological advancements to identify opportunities for innovation and market differentiation, meeting evolving customer needs and preferences. Show less

São Paulo Area, Brazil

● Established and led the HBO Max LATAM Audiences Insights team, overseeing operations in six territories (Brazil, Mexico, Argentina, Chile, Colombia, and the Caribbean) providing valuable data and actionable recommendations to address strategic challenges and optimize the marketing strategy.● Provided comprehensive International Theatrical reports for upcoming Warner Bros. movies, delivering crucial insights to guide successful theatrical campaigns.● Conducted in-depth social analysis… Show more ● Established and led the HBO Max LATAM Audiences Insights team, overseeing operations in six territories (Brazil, Mexico, Argentina, Chile, Colombia, and the Caribbean) providing valuable data and actionable recommendations to address strategic challenges and optimize the marketing strategy.● Provided comprehensive International Theatrical reports for upcoming Warner Bros. movies, delivering crucial insights to guide successful theatrical campaigns.● Conducted in-depth social analysis on major events, including CCXP and the New York Film Festival.● Delivered actionable recommendations to address strategic issues and leveraged audience insights data to optimize the marketing strategy.● Contributed to the success of HBO Max and Warner Bros. projects in the LATAM region through effective problem-solving and strategic decision-making. Show less

São Paulo Area, Brazil

Working directly with Unilever’s Consumer & Market Insights Team.• Play with a large amount of quantitative and qualitative data gathered from the digital marketing landscape (search, social and business owned data), aiming to identify insights that answer business questions and drive informed decision making, presenting it through storytelling.• Inform product development, assess brand performance and identify market opportunities.• Identify and implement innovative data… Show more Working directly with Unilever’s Consumer & Market Insights Team.• Play with a large amount of quantitative and qualitative data gathered from the digital marketing landscape (search, social and business owned data), aiming to identify insights that answer business questions and drive informed decision making, presenting it through storytelling.• Inform product development, assess brand performance and identify market opportunities.• Identify and implement innovative data sources and analytical methods, in line with the client’s evolving needs and challenges.• Develop custom marketing insight dashboards for real-time campaign. Show less

Rio De Janeiro Area, Brazil

• Primary research including interviews and observation to collate/discuss data and trends in beauty goods;• Secondary research on industry sources and relevant literature;• Teach Ethnography and Digital Cultures and Consumer Studies to undergraduate students.• Wrote 15-page paper and presented at the Mercosur Anthropologists’ conference in Posadas, Argentina.

Rio De Janeiro Area, Brazil

• Strategic planning integrating monitoring and research;• Worked with the creative team to develop and support their ideas.

Rio De Janeiro Area, Brazil

• Taught Market Research and Public Opinion classes;• Provided weekly instruction and guidance through tutoring and mentoring;• Investigated students' experience in the university, wrote reports and created presentations for Senior Staff.

Rio De Janeiro, Brazil

• Managed company’s social media and doubled Instagram followers;• Created content, planned and executed digital marketing and advertising campaigns;• Engaged with a community of followers and customers; • Analyzed metrics.

Rio De Janeiro Area, Brazil

• Collaborated with senior research team investigating internet use of Brazilian youth.• Reviewed relevant literature and assisted with data processing, coding and interpreting.• Created, wrote and edited reports, essays and presentations.• Presented with the research team a 15-page paper in COMUNICON 2015 at ESPM, Brazil.

• Supported the brand manager on executing the annual marketing initiatives plan;• Assisted in execution of social media marketing campaigns from the initial planning stages through to final reporting.

• Assisted reviewing relevant literature, creating and translating questionnaires from English to Portuguese;• Analyzed data and followed-up research findings and reports;• Wrote and edited articles for the magazine and the website.

Doctor Of Philosophy - Phd, Business Administration

Master Of Science, Psychosociology, 4.0/4.0

Award: CAPES (Coordination for the Improvement of Higher Education Personnel) Scholarship recipient

Bachelor, Social Communication With Concentration In Advertisement And Publicity, 4.0/4.0

Award: magna cum laude distinction

Exchange Student, Faculty Of Arts And Humanities, 3.78/4.0

Award: Ibero-American Santander Scholarship recipient

Social Media Bootcamp