Isabela Carvalho Email & Phone Number

New York, Ny, Us

- Client is one of the largest pharmaceutical companies in the world, working on an innovative technology platform which serves millions of consumers, tens of thousands of aesthetics providers and thousands of colleagues throughout the US.- Crafted the UXUI of a digital wallet system applying the brand's Design System.- Helped to build a best-in-class design system across the platform (web, iOS, and Android), rapidly design and building consistent experiences. Crafting guidelines for all components and patterns, ensuring consistent usage of them, and helping it evolve.

UX Design, research, and strategy for global industry-leading clients.Recent clients include: Google, JP Morgan Chase, Peloton, David's Bridal, iFit.Experience with a variety of industries including healthcare, media, technology, e-commerce, health & fitness.UX RESEARCH AND STRATEGY- Generative user research consisting of Deep Insights in-depth user interviews, card-sorting, field study, and competitive research including feature matrix and Moscow map; information architecture testing including card-sorting and tree testing- Evaluative user research consisting of usability testing, surveysUX DESIGN- All phases of the design product lifecycle from low-fidelity sketches and wireframes, to hi-fidelity prototypes.- Deep expertise in Figma and Sketch- Development of pattern libraries, style guides, and design systems- Responsive re-design and native app design

Brooklyn, Ny, Us

Conducting UX research, discovery, design, and UX strategy for global clients.

New York, Ny, Us

I teach aspiring UX Designers design thinking & the Double Diamond design methodology (also called Framework for Innovation) which is used by top design consultancies and agencies in the world. It consists of research-based design and includes:- Generative & evaluative design research methods- UX artifacts for articulating research that include personas, journey maps, user flows, and task flows- Information architecture research and design methods including card-sorting, tree testing, and sitemapping- Visual design fundamentals including hierarchy, color, typography- Design systems including pattern libraries and style guides- Validating your design using usability testing- Iterative design

Us

- Collaborated with McKinsey analysts to provide solutions at the intersection of design, business, and innovation- Clients among the largest pharmaceutical companies in the world, as well as major companies in the health tech space and the medical business space.- Integrated quantitative and qualitative knowledge to build compelling, value-driven solutions- Utilized design thinking methodologies to understand the user and build design systems and products (deep insights research, design strategy, UX & interaction design, visual design)

Bromma, Stockholm, Se

- Responsible for design projects ranging from deep insights research, design strategy, service design, UXUI design, and prototyping, with a strong focus on UX & interaction design- Strong focus on open collaboration across a multidisciplinary team, storytelling, and hands on prototyping- Creation of user journeys, blueprints, ecosystem maps, detailed wireframes, prototypes, user flows, and visual design assets

El Segundo, Ca, Us

- Responsible for product design including experience design, interaction design, functional specs, creative & visual design, storytelling, strategy, and team leadership.- Collaborated with team of designers to re-design AT&T's media portal, an aggregate of editorial and digital entertainment that leverages DIRECTV's unique product offering; contributed with creative direction, high-level strategy, architecture, concepting, storytelling, creation of personas, user-research, and visual design of persona cards; wireframing and sketching concepts.- Designed the user experience and design rules for web redesign of DIRECTV's partner All Stars, partnering with art director and copywriter to craft story and strategy for the new brand.

El Segundo, Ca, Us

- Crafted the user experience of world-class digital products used by 20+ million people.- Worked primarily on UX functional specifications, rules, and logic of internal products, including native apps, desktop applications, and responsive websites.- Delivered design enhancements to mobile billing including auto bill pay, paperless billing, and one-time payment flows.- Redesigned DIRECTV's account management experience on a responsive web platform in agile methodology, including information architecture of navigation, redesign of account page, and components of billing & payments, notifications, and programming systems. - Redesigned the video player for online streaming, for desktop and native apps; created rules around streaming environments such as third-party players, video launch from TV Guide, and ad integration.- Worked closely with IT/ENG for all functional projects, and collaborated with business teams to achieve cross-functional alignment.

Farmington, Connecticut, Us

- Responsible for information architecture and interaction design of websites, mobile sites, and application systems for a wide variety of clients.- Ownership of all IA/UX deliverables, including wireframes, sitemaps, and interactive prototypes.- Responsible for conducting discovery sessions, gathering user requirements, use case analysis, and user testing.

• Assisted with UI/UX design of website• Developed website (Drupal CMS)• Integrated YouTube API and RSS feed data into system• Completed full migration from PHP-based custom CMS to Drupal CMS• Front-end HTML & CSS development

• Instructed faculty and students on the use of Adobe software (Dreamweaver, Photoshop, and Illustrator)• Conducted troubleshooting of hardware

M.S., Human-Computer Interaction

Continuing Education, Visual Design For Ux

Bachelor'S Degree, Philosophy, Cognitive Science