⭐ Isabela Giugno Neves Email & Phone Number

Lisbon, Portugal

Lisbon, Lisbon, Portugal

• Writing content that is clear, succinct, and grammatically accurate, with a variety of writing styles that appeal to diverse European target markets.
• Create original concepts that result in compelling communication for CuddlyNest.
• Developing and maintaining a clear and consistent brand voice, adhering to commonly used style guides.
• Implement the best SEO practices, optimize existing blog posts, and create content for over 100 landing pages.
• Liaising with designers and art directors to enhance textual content with graphics.
• Create and analyze UAT sessions to improve website and blog's UX.SEO | Data-Driven | Digital Strategies |Social Media Content

Lisbon, Lisbon, Portugal

• Elaborating marketing funnel strategies, brand's buyer persona, and social media presence to increase Uniplaces growth.
• Managing ads on Facebook Ads, Google Adwords, Blog, and Website by tracking KPIs.
• Track daily performance data to see how the organic search is performing in different markets. Using an SEO strategy.
• Develop and integrate SEO local strategies to improve visibility in organic search, rankings and optimize results on digital campaigns.
• Implementing best practices tools and process, that allows Uniplaces, a fast-growing online marketplace for booking accommodations, to reach their objectives.
• Collaborate closely with partners, such as influencers and brand ambassadors to ensure successful communication strategies.Content Manager | Digital Strategist | SEO | Facebook Ads

Lisbon, Lisbon, Portugal

• Focus on crafting stories about travel, food, and lifestyle, for both printed magazines (Revista KAZA and Carbono Uomo), digital magazines (Revista Estilo Banco do Brasil), and lifestyle websites (The Summer Hunter).
• Manage creative content creation, writing, digital marketing campaigns, and more.
• Creating articles for websites, blogs, social media, agencies, and companies.
• Usage of SEO and marketing principles to maximize the copy’s reach.
• Creating content (written, photo, video), Photo editing (Illustrator, Lightroom, Photoshop, Canva), and Social media (Facebook, Twitter, Instagram, Instagram Stories, YouTube) for diverse types of companies.
• Attending events while writing and researching accurate stories.Social Media | Branding | Advertising | Copyright

São Paulo, São Paulo, Brazil

• Checking accuracy, language, and style of articles for aQuadra, a trendy niche newspaper published in São Paulo.
• Evaluate content and make decisions on appropriateness for the publication.
• Training junior writers, developing workshop materials and brainstorming content ideas for each issue of the newspaper.
• Act as a representative for the company at events.
• Contributing to the recruiting and hiring process.
• Develop successful publications related to food, travel, art, and lifestyle.Travel & Art | Problem Solving | Creative Content | Newspaper

São Paulo, São Paulo, Brazil

• Checking accuracy, language, and style of articles for aQuadra, a trendy niche newspaper published in São Paulo.
• Evaluate content and make decisions on appropriateness for the publication.
• Training junior writers, developing workshop materials and brainstorming content ideas for each issue of the newspaper.
• Act as a representative for the company at events.
• Contributing to the recruiting and hiring process.
• Develop successful publications related to food, travel, art, and lifestyle.Travel & Art | Problem Solving | Creative Content | Newspaper

São Paulo, São Paulo, Brazil

• Writing clear, compelling articles for social media, sites, ads, blog posts, newsletters.
• Understand project specifications, interpret copywriting briefs, and manage to collaborate with designers.
• Conduct high-quality research and interviews to boost email campaigns and landing pages.
• Use SEO principles to maximize the copy’s reach.
• Creating content related to travel, wedding, fashion, and food for an online magazine.
• Developing online content strategy and creation of brand materials.Content Writing | Detail and Problem Solving | People Oriented | Result Driven

São Paulo, São Paulo, Brazil

• Seeking out news, interviews, thoughts, and comments to participate in the production and launch of two premium lifestyle magazines: MADE and Carbono Uomo.
• Analyze statistics including the number of views, geographic location, and audience age to enhance marketing efforts.
• Writing for a variety of audiences, including topics such as lifestyle, food, travel, and fashion.
• Taking action photographs, creating videos to accompany articles, and introducing emerging technologies to Editora Carbono.
• Conducting interviews in a variety of settings in the sectors of fashion, food, and tourism.
• Attending press conferences while writing and researching accurate stories.Business Strategy | Reporter | Photography | Content Strategy

São Paulo, São Paulo, Brazil

• Receiving news reports, evaluating leads, submitting persuasive articles, and making editorial suggestions.
• Participate in meetings to assist in the production and launch of two luxury lifestyle magazines: MADE and CarbonoUomo.
• Providing research while working with other writers, editors, and other departments.
• Traveling to various locations to find current, relevant details about newsworthy events in real-time and after the fact.
• Take photographs, video, or audio recordings to document events and facts for Editora Carbono.
• Collaborating with well-known Brazilian luxury brands while overseeing the company's social media platforms.Communication | Journalism | Writing | Result Oriented

São Paulo, São Paulo, Brazil

• Conduct research to write interesting and significant stories related to design, architecture, travel, food, and lifestyle.
• Obtaining first-hand information and maintaining close contact, with some of the market's most famous specialists through attending industry events.
• Receive assignments or investigate news leads/tips across the LATAM region.
• Keeping notes and audio recordings for the management and team to review.
• Keep abreast of developments by managing the magazine’s social media channels, such as Instagram, Facebook, and Pinterest.
• Partnering with other journalists, editors, producers, etc. Public Interaction | Research Expert | Social Media | Reporter

São Paulo, São Paulo, Brazil

• Write and publish stories focusing on the entertainment/culture section for online usage.
• Generate material for articles and follow-up tips from news outlets, government, media, press conferences, and other sources.
• Researching, checking, and gathering facts to validate specific information outlets such as websites, documents, repositories, etc.
• Preparing scripts for bulletins, headlines, and reports; selecting appropriate locations, pictures, sound and video.
• Manage digital content, performing research on current benchmark trends and audience preferences.
• Designing and implementing strategy to align with business goals, while setting specific objectives andreporting on ROI.Innovative Ideas | Online | Reporter | Entertainment & Culture

Master'S Degree, Applied Communication

Social Communication, Communication And Media Studies