• Plan and execute the marketing and communications strategy of the Foundation (Internal & external) enhancing its reputation to support its purpose and mission.• Ensure the full potential of the organization's relationships in notoriety, reputation, and public influence: market alliances (B2B/B2C), customer opportunities, national and international media agreements, ambassadors’ recruitment, and loyalty of partners and stakeholders. . Corporate communications, Public Affairs, and… Show more • Plan and execute the marketing and communications strategy of the Foundation (Internal & external) enhancing its reputation to support its purpose and mission.• Ensure the full potential of the organization's relationships in notoriety, reputation, and public influence: market alliances (B2B/B2C), customer opportunities, national and international media agreements, ambassadors’ recruitment, and loyalty of partners and stakeholders. . Corporate communications, Public Affairs, and crisis management. Launch of critical global statements to main actors in the market, government, and media. Executing CSR policies, programs, and best practices (diversity, sustainability, etc.).• Implement brand/PR campaigns. Develop and manage key media strategies for national and international launches of public awareness campaigns (organic/paid). Social media management (RRSS) and digital tools (e-mailing, blogs, webpages, social channels, SEO, etc.) to diversify presence across platforms. • Design and implement internal communication campaigns using different and innovative channels maximizing employees’ engagement and participation (Yammer, SharePoint, Newsletters, Unily…).• National and International events manager: responsible for agreements and events organized with sports Federations and other sports organizations. Location set up, management of guests and partners, editorial&video production and distribution to national and international media outlets, local authorities, and other stakeholders' needs.• Content strategist & production: concept and ideas creation, overseeing the end-to-end production process with creative agencies, special focus on creating the company’s narrative (online and offline).• Create a network of sports brand ambassadors and external partners as a key strategy to diversify the presence of the brand across platforms. Show less

• Develope the Marketing and Communications life-cycle strategy of corporate innovation projects, focused on the early adoption of new products and technologies, to build engagement&retention and transform the costumer experience amongst the 60 countries of the Group. E.g. ‘Way to Work’ (young talent attraction), ‘Thought leadership’, ‘Candidate Experience’.• Support the launch of new initiatives B2B/B2C leveraging the company strategy, adding value and building over the local flavour… Show more • Develope the Marketing and Communications life-cycle strategy of corporate innovation projects, focused on the early adoption of new products and technologies, to build engagement&retention and transform the costumer experience amongst the 60 countries of the Group. E.g. ‘Way to Work’ (young talent attraction), ‘Thought leadership’, ‘Candidate Experience’.• Support the launch of new initiatives B2B/B2C leveraging the company strategy, adding value and building over the local flavour needed to achieve the business results -ROI & KPIs. Ensure countries alignment with the strategic objectives of the company.• Promote brand awareness through a unified brand narrative, based on consistent messaging and corporate identity, through impactful PR campaigns, maximising the best on-line and off-line communication channels and tools (advertising, e-mailings, blogs, webpage, social media, SEO, SEM, influencers, PR events, etc.).• Content strategist, concept and idea's creation. Social media management and digital tools (e-mailing, blogs, webpage, social channels, SEO, etc.) to diversify presence across platforms. National/International content manager for a group of countries (Iberia and Southern Europe). • Ability to communicate and influence at all levels within the organisation (CEO, CMO, CHRO) and external stakeholders (Public Affairs), consumers, media and partners.• Ensure company quality standards, deadlines and goals are met by PR agencies and suppliers. • Track communications performance to constantly looking for ways to improve the business customer experience across all comms channels. Early embrace of new technological tools, platforms and digital trends, data collection, analysis and reporting.• Crisis Management : support the country leadership appearances, provide advice and guidance and lead the launch of critical global statements in the market, local & national government and media. Act as a point person. Develop partnerships with key actors. Show less

•• Development of the communication strategy for new company initiatives, services and products in the countries to positively impact the business (Red Bull TV, Red Bull Stratos, America’s Cup (Youth). • National/International (Southern Europe) marketing communications and content manager (Red Bull TV, redbull.com, Red Bull Mobile, Red Bulletin, etc.).• Responsible for the Mk initiatives and communications of the company, using all media platforms (on-line, off-line), to maximize the… Show more •• Development of the communication strategy for new company initiatives, services and products in the countries to positively impact the business (Red Bull TV, Red Bull Stratos, America’s Cup (Youth). • National/International (Southern Europe) marketing communications and content manager (Red Bull TV, redbull.com, Red Bull Mobile, Red Bulletin, etc.).• Responsible for the Mk initiatives and communications of the company, using all media platforms (on-line, off-line), to maximize the defined brand strategy (local & International). • Derive actionable conclusions from large data sets (Email, SEO, SEM, Affiliates, etc.), CRM and Big Data.• Content planning, creation and distribution to ensure recurring media impacts and online content delivery to the matrix (Red Bull Content Pool), working with key partners (manage of budget, staff resources and ROI/monetisation).• Corporate communications, Public Affairs and crisis management (acted as point person). Leading the launch of critical global statements of the company to main actors in the market, local & national government and media. • Launch of redbulltv.com: responsible for the sale of television broadcasting rights and acquisition, marketing campaigns and programming plans.• Acquire and develop new deals with media and other stakeholders of the entertainment market (3rd parties, youtubers, blogosphere…).• Roll on of RB branded content and RB channels partnering with media and other key companies in the market (Discovery Channel, Apple, Samsung, LG…). Red Bull TV window embed in marca.com and Dailymotion.com. Show less

• Develop and manage media relations for Nike Iberia and Nike SubMed (EMEA), reporting national and international Communications department (Nike European Headquarter, Holland).• Implement the strategic positioning of the brand nationwide: working with international and local agencies to ensure the perfect execution of the Brand image and attitude.• Create the communication strategy and plans to maximize national/international brand awareness mainly focused in 2 fields of expertise:… Show more • Develop and manage media relations for Nike Iberia and Nike SubMed (EMEA), reporting national and international Communications department (Nike European Headquarter, Holland).• Implement the strategic positioning of the brand nationwide: working with international and local agencies to ensure the perfect execution of the Brand image and attitude.• Create the communication strategy and plans to maximize national/international brand awareness mainly focused in 2 fields of expertise: sports and fashion; leading direct reports and dotted lines, PR agencies and showrooms.• Content creation plan to ensure recurring media impacts, press releases and secured national and international media placements (Print, TV and on-line) for all Nike Events (San Silvestre, Cursa Bombers de Barcelona, Corrida do Tejo, Human Race, Joga Bonito, etc.) and product launches.• International project launches in Spain & Portugal as the Olympic Games 2004 and 2008, annual Brand TV campaigns, Madrid City (projects: Human Race, Joga Bonito, etc.). • Public Affairs lead, corporate communications and crisis management, acted as point person. Relationship with local & national government. Show less

Creation of rational traits that define the personality of a brand or new product (image and attributes): Panrico, Nutrexpa, Nestle, etc.Define and implement the perfect marketing campaign to add value to a brand.Grow and lead product categories in selected markets, helping them to become a clear leader and benchmark in its fields.