Isabela Ramiro Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

- Managed Marketing and Communications including: Marketing Strategy and Planning, Digital Marketing, Product Marketing, Brand Strategy, Demand Generation Strategies and Public Relations.- Conducted thorough market research and competitive analysis including identifying KPIs and setting short and long-term business milestones while managing the forecasting/financial model.- Developed overall Marketing Strategy Plan, including pricing structure, strategic STP - segmentation, targeting and positioning - and go-to-market and distribution plan for the Newday Impact Invest mobile and web platforms.- Worked closely with the product and tech team to craft the marketing funnel and customer journey. - Designed and executed user acquisition and retention campaigns, including channels like Google Adwords, Google Display Network, Facebook Ads and Email.- Tools: Hootsuite, Google Analytics, Facebook Ads Manager, Intercom

São Paulo Area, Brazil

- Monitored portfolio companies’ key performance indicators to identify opportunities to improve overall performance, including business and marketing metrics, operational efficiency and financial results.- Successfully developed and implemented new strategies and processes in portfolio companies focused on revenue growth and/or cost reduction. Examples: - Redesigned sourcing strategy and supply chain processes for an emergency energy company, optimizing volume distribution and number of service suppliers, and significantly reducing operational costs. - Conducted profitability analysis for a water and wastewater treatment company, identifying low and negative margin contracts which translated into an opportunity to increase revenues by 20% through contract renegotiation.- Managed Financial Planning & Analysis in one of the portfolio companies for 4 months, overseeing debt raising and cash flow management.

São Paulo Area, Brazil

- Led a cost reduction initiative for a leading player in the Brazilian hospitality industry, designing a model to increase facility utilization within the building complex. Identified opportunities to optimize use of resources and reduce costs by up to USD500k annually.- Designed a reverse logistics business model for Brazil’s leading personal care company. Conducted primary market research to better understand recycled plastics market landscape and value chain.Acted as PMO to align marketing and social impact activities of two other consulting firms involved in this engagement. - Lead initiative that resulted in the identification of revenue assurance issues for a global player in the education industry. Mapped operational processes to identify inefficiencies and address revenue leakage root causes.

Promon S.A.

- Conducted extensive market research and competitive analysis to validate economic, financial and strategic viability of new business and markets for Promon Holding Co.- Developed and implemented the innovation management program, building an online platform to capture employees’ insights and ideas on how to improve products, services and internal processes

São Paulo E Região, Brasil

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Global Business Management And Marketing

Relevant courses - International Finance, International Economics, Negotiation, Marketing Metrics, Marketing Research, Social Media.

Bachelor Of Science - Bs, Metallurgical Engineering

Activities and Societies: Scientific research scholarship – 12 months – Research on copper recovery from scrap mobile phones printed.