Isabela Santa Roza Dos Santos Email & Phone Number

Tilburg, Nb, Nl

Eindhoven, North Brabant, Netherlands

• Develop, implement, and iterate on strategies that drive community acquisition across both users and prospects• Develop, cultivate, and nurture an engaged customer community, both online and offline• Build brand presence with a trusted audience through the power of community• Take charge of organizing regional events, including trade shows, webinars, and online events, transitioning strategy from lead generation to a community-centric approach. • Develop and own a community program calendar across quarters• Work closely with Content Manager to co-create content calendar that fosters community interaction• Identify and engage with community advocates and influencers to bolster brand advocacy and positive word-of-mouth• Align with Customer Success and Product teams on relevant community topics to ensure a cohesive brand experience• Utilize analytics to track community engagement and measure the success of community programs• Organize and host the annual in-person regional event, overseeing all aspects of event planning and execution

Eindhoven, North Brabant, Netherlands

Event ManagementResponsible for planning and rolling out yearly events strategy, focusing on commercial pipeline goals and priorities. Ensuring maximum impact at events, capturing ROI at different levels on events.Tracking events activities guaranteeing comprehensive events frame for continued success. Responsible for overseeing all investments and budget regarding events.Securing brand alignment and message through coordinated event communication plans, covering email, social media, speaking engagements, sponsorships, and more.

Eindhoven, North Brabant, Netherlands

Event ManagementFull ownership of planning, coordinating, and executing international conferences & internal events.Creation and coordination of pre-event briefings & post event summaries including reporting, ROI analysis and feedback with relevant teams for continuous improvement. Ensure messaging & brand alignment by coordinating, creating, and implementing event communication plans including email campaigns, social media promotion, speaking opportunities, sponsorships, etc. Assist in developing and managing event budgets, ensuring that events are executed with maximum impact within budget.B2B Marketing Develop brand communication strategies to increase awareness through different strategies and channels. Execute marketing strategy based on market insights with positive impact on top-, mid- and bottom-funnel. Develop and roll-out strategies to drive awareness and lead generation efforts. Fuel the content calendar and social media channel with information and ideas to create relevant content to trigger the interest of potential customers in the Higher Education field. Close collaboration with multi-disciplinary teams of Sales, Operations, CRM, Analytics & Consultancy and Leadership.Research, develop and evaluate third party advertising partnerships which contribute to company’s KPI’s and strategic goals. Tracking and control of budget performance. Management and coaching of interns, project assistants and junior team members.

Tilburg Area, Netherlands

Oversight of all incoming exchange studentsPlanning and execution of on-site, online and hybrid eventsScenario planning and crisis management (i.e. COVID-19)Content creation (graphic and digital materials for internal use)Management of student assistants

Curitiba E Região, Brasil

Management of partner relationshipCommunication strategy for B2B and B2CContent creation and management of diverse social media channelsRebranding strategies, planning and execution

Curitiba E Região, Brasil

Payment slips and incoming invoicesDigitalization of documents for archiveGeneral financial and administrative tasks

Curitiba E Região, Brasil

On-site event organization assistantSchedule and timeline planning Communication with third party stakeholders Content creation (i.e. video scripts)Assistance on on-set days (local and abroad locations)Bring coffee :)

Master'S Degree, New Media Design

Master in New Media Design Nederlandse taal op A2 niveau // Dutch language at A2 level Thesis: Narrative of Single Images: A Study.

Premaster, Communication And Information Sciences

Premaster in Communication and Information Sciences Nederlandse taal op A1 niveau Dutch language at A1 level

Exchange, Communication - International Event, Music And Entertainment Studies

Exchange Programme International Event, Music and Entertainment Studies

Bachelor Of Arts - Ba, Advertising

Bachelor of Arts Advertising and Media Thesis: Transmedia Design: A case study of MasterChef's Transmedia communication and strategies.