- Designed aligned brand strategy for two PEMEX franchises in Chiapas, Mexico. By developing an official website, loyalty card system, and brand book for marketing campaigns- Monitored industry competitors through market research and developed pricing strategies for price competitive advantage. Additionally, analyzed the data to find relevant trends and correlations between competitors' pricing strategies and company’s sales scores.- Created data analytics tools such as dashboards for data visualization using Tableau and Excel for pricing analyses and market behavior insights- Executed strategies aligned to the business plan to ensure growth targets were met

- Planned growth strategy for the international expansion of medical nutrition brands for Danone Nutricia in 12 Latin American countries - Organized events (online and on-site) for healthcare practitioners in LATAM- Ran social media campaigns to obtain digital data using A/B testing and hyper-targeting strategies - Managed website content and analyzed trends to obtain actionable insights for future campaigns- Combined business objectives and brand positioning to develop the right local mix of activation ideas for brand growth- Develop materials in Spanish and English using storytelling techniques to transform a factual brief into an attractive story for doctors in LATAM- Analysed the digital journey followed by patients and HCPs to co-build a strong digital media plan across priority channels

- Produced high-quality research to gather insights of candidates for hospitals - Launched targeted recruitment campaigns across social media and other digital channels to get opportunities in front of passive and active candidates - Coordinated cost-effective compliance solutions for regulatory requirements - Managed clients and candidates in-house database with strict quality procedures

- Developed a project management plan with the goal of increasing selling levels while improving the customer journey- Aligned operational practices with core business objectives- Provided customer service training sessions for employees - Defined and managed managerial scope by creating a work breakdown structure (WBS) to organize the team's functional work- Monitored and controlled the project work and regulate necessary changes for effectiveness

- Analysed business processes to identify opportunities for automatization based on both qualitative and quantitative data, i.e. financial statements, transaction processes, and human resources.- Provided user-friendly solutions for implementation that ensure the client’s needs were met - Developed cost-benefit analysis from projects and compared estimated and actual results - Presented results after implementation to upper management and clients

- Identified trends for importing and exporting Mexican, Australian, and Southeast Asian goods and services in Singapore - Analysed market insights of Mexican goods and services with high business potential in South East Asia- Created campaigns to introduce and promote Mexican goods and services through events