Isabel Barrio González Email & Phone Number

Madrid, Es

Madrid, Comunidad De Madrid, España

Madrid, Comunidad De Madrid, España

I founded Menta & Menta as an independent Marketing & Brand Strategy firm. I'm a bilingual marketing and branding professional working for multiple sectors on:• Building "Brand platforms" that clients use as a guide to achieve the best positioning for their brands. • Creating "Brand action plans"as tools to implement the brand strategy defined. • Defining "Brand concepts".• Crafting Marketing & Communication strategy and operational plans.• Developing Customer Experience projects / Brand Experience projects.• Elaborating Digital Marketing strategy.• Defining Brand Identity, Tone of voice, Internal Workshops, corporate videos, ….• Researching Trends. Identifying innovative solutions and actions to integrate in my clients strategy.I also partner with firms such as: Nadie, Go to Action comunicación, Smartincircles (Circular Economy), Viernes creative studio...https://www.mentaymenta.com

Madrid, Comunidad De Madrid, España

I've been working as a free-lance brand strategist for Nadie since 2013 managing brand strategy projects:• creating brand platforms, brand concepts, innovation projects and sustainability projects.• researching trends.• designing and implementing actions to activate the brands positioning.https://nadie.es/es/

Madrid, Comunidad De Madrid, España

As a co-founder at Lobo Blanco, I helped people to reach their goals through Lobo Blanco's methodology based on coaching and other personal development methodologies.In addition to coaching activities I was in charge of brand definition, marketing and sales.http://loboblanco.es/

As Head of Marketing I redefined the marketing operations and took the brand image in Spain to contemporary standards. I managed a team of up to 15 people including product specialists and a team of designers. • Member of the board (to cover my Direct report on her maternity leave).• Implementation of a new CRM and Relational Marketing strategy.• Launching of a new website that included and extensive catalogue of books and a private area for the teachers community. • More than 1000 pieces of communication designed in-house in 2010 (brochures, leaflets, digital• Launching of "El árbol de la lectura ", a books collection for young readers.• Launching of digital textbooks in the context of the innovative “Escuela 2.0 program”. marketing items, sales kits for textbooks...).• Events design and organization. • I was involved in a strategic program to redefine sales strategy.https://www.oup.es/es

Madrid, Comunidad De Madrid, España

Marketing & Brand Strategy. I worked for a major international wine event (Iberwine Valladolid), creating a new concept for the event, re-positioning the brand and implementing the rebranding.

Aeronautics group, with three core business units: Private Aviation, Aviation Training and Commercial Aviation. As Marketing Director I created the operational marketing department and strategy, and led the new brand identity project for all the group's business units. I managed a team of 4 people and indirectly the marketing team in Portugal. I was part of the Board of Directors. • Launching and implementing of a new brand identity for the group.• Launching the groups global website.• Hiring and managing the external marketing agencies.• Designing a new Gestair Experience with especial focus on the private aviation customer. • Establishing marketing alliances with premium brands: flying crew equipment designed by Elio Bernhayer, travelers kit by Shiseido, onboard menu by top chefs...• Defining digital marketing strategy. • Defining a new CRM and Relational Marketing strategy.• Creating a Loyalty Club for Private Aviation customers.• Defining all communication and sales materials. • Organizing events including stands at international fairs.• Leading some initiatives at the Group's Strategic Plan.http://www.gestair.com/es

During my career at Ford Credit Spain, I worked for all the brands Ford Motor Company owned at the time: Ford Credit, Mazda Credit, Land Rover Financial Services, Jaguar Financial Services, Volvo Car Finance: • Launching new brands of the portfolio in Spain (Mazda Credit, Land Rover Financial).• Designing and launching Financial Marketing Campaigns for consumers partnering with the car maker marketing departments. • Managing Loyalty programs for wholesale and retail (car dealership).• Defining the pricing strategy for different brands and products.• Managing "Multi Opción" program. • Working on the CRM strategy.• Giving support to our sales team through: designing marketing actions for dealers; giving support at events, automotive exhibitions & dealers open days; managing all the merchandising and point of sales materials...• Managing marketing budget and external agencies/suppliers.https://www.ford.es/financiacion/ford-credit

Mba

Coolhunting - Trends Research

Certificate In Professional Coaching

Graphic Design

Master

Licenciado/Bachelor

Master In Digital Marketing

Certificate Of Proficiency In English