Isabel Berger Email & Phone Number

London, GB

New York, NY 1, US

• Lead day-to-day operations of digital account work streams across social and influencer
• Develop and oversee influencer programming, social strategy and social content creation process for a variety of skincare brands
• Oversee social media content creation and community management across multiple brands
• Manage a team of support staff and cross-functional partners to execute against key projects and client priorities
• Lead daily, weekly and monthly social media and influencer reporting and analysis
• Supervise end to end influencer relationships and program execution

New York, NY 1, US

• Develop social media and influencer marketing strategy for skincare brands
• Plan engaging content and oversee community management across multiple brands
• Execute innovative engagement of content creators and influencers across brands
• Conduct daily, weekly and monthly social media and influencer reporting and analysis
• Manage end to end influencer relationships and program execution
• Manage client relationships across multiple brands

New York City, New York, US

• Conceptualize and execute earned and paid influencer marketing campaigns that drive growth and awareness for clients and brands
• Lead influencer campaigns from ideation and pitching to contracting, briefing, campaign execution and reporting
• Strategize integrated influencer programs rooted in consumer insights, KPIs, and industry best practices
• Recruit, vet and onboard influencer partners from micro level to mega (2M+) that align with various client and brand values
• Lead scope and contract negotiations for influencers and/or their management teams to ensure alignment on deliverables and timelines while driving cost efficiencies
• Develop and maintain strong relationships with 200+ influencers, talent managers, talent agents and clients

Los Angeles, CA, US

• Develop integrated influencer strategies across a variety of platforms on web, social media, paid media
• Maintain personal relationships with influencer partners to drive organic content and engagement opportunities
• Coordinate in-person influencer activations and events to interact, engage and partner with key influencers and stakeholders
• Ideate, plan, negotiate, contract and execute influencer campaigns for clients in the retail, food and beverage, and consumer packaged goods sectors
• Create detailed reports following campaigns that outline key learnings, metrics, ROI and campaign highlights
• Develop strategy for holistic digital content spanning social media, influencer relations, paid media, SEO and custom content

New York, NY, US

• Drive influencer strategy for a wide variety of brands and clients
• Ideate, plan and execute influencer campaigns for a wide variety of brands - this includes client proposals, researching/vetting potential influencer partners, all influencer correspondence, contract negotiations.
• Create influencer campaign reports for each campaign executed
• Keep up with current trends and insights regarding the influencer industry
• Develop yearly and monthly social media content strategy based on consumer insights, key moments in time and relevant search insights
• Develop monthly and quarterly social media reports showcasing key metrics, top-performing content, growth opportunities, learnings and future implications

New York, NY, US

• Conduct daily social issues and media monitoring and reporting through the use of Radian6
• Collect data from multiple social media platforms to create monthly social media report
• Generate monthly social media editorial and pacing calendars
• Implement and maintain all-inclusive strategic social media plan
• Support team with creation, execution and monitoring of various projects for designated account

— Update and maintain chapter website using a WordPress Platform— Manage, update and control all social media accounts and the website— Direct creation of content and graphics for website, social media and meetings— Head of online promotions for PRSSA events, patterned events and application postings— Lead a committee of three and committee head that aid.

Athens, GA, US

— Served as communication link via phone for students and alumni to staff of the Greek Life Office— Handled around $10,000 per month in small petty cash deposit and Greek Organizational Dues— Communicate with media when they would contact the Greek Life Office— Utilize strong communication and crisis management skills to the public and within the office

— Generated a detailed public relations campaign with a team of six peers for the Grady Center for Health and Risk Communication— Conducted and in-depth SWOT analysis and digital communications audit— Developed a social media plan for both Facebook and Twitter

— Actively promote the Peach State Pride brand on campus— Speak at sorority and fraternity chapters on campus regarding the brand— Coordinate contests within chapters to raise awareness about the brand

Rockville, MD, US

— Updated company social media sites such as Facebook and Twitter— Reviewed and edited marketing materials— Wrote for and edited company newsletter for one month— Gathered and assembled advertising materials for distribution to prospective clients

Bachelor'S Degree, Public Relations

Certificate In Personal And Organizational Leadership