Isabel Blanco〡Mcim Email & Phone Number

London, England, Gb

London, England, United Kingdom

We’re here to unlock the full potential of your business with our high-impact marketing solutions and signature black&blanco clarity.Our extensive experience has taught us that every business is unique, and with that so are their marketing needs. That’s why we work closely with you to understand your goals and develop tailored strategies that align with your vision and values. We then simplify the complex marketing landscape for you.Our black&blanco personalised service makes marketing your business straightforward and hassle-free. Whatever your requirements and no matter how big or small your budget, we are passionate about helping your business achieve ‘more’. We offer a ‘VIRTUAL MARKETING MANAGER’ service for adaptable, hands-on marketing support at a fraction of what it would cost to employ an in-house marketing professional.And because even with an existing marketing department it’s unlikely that you have all the skillsets your business needs, you can also use our Virtual Marketing Management solution to bridge any skill gaps in your teams.Our black&blanco integrated marketing solutions include:- VIRTUAL MARKETING MANAGEMENT- MARKETING AUDIT SERVICES- MARKETING STRATEGY & PLANNING- MARKETING COMMUNICATIONS- CONTENT CREATION - WEBSITE DESIGN & DEVELOPMENT - SEARCH ENGINE OPTIMISATION (SEO)- ONLINE ADVERTISING & PPC- BRAND DEVELOPMENTUnsure of what’s needed to enhance your marketing? Our marketing audit services will help by evaluating your current marketing performance, making actionable recommendations for improvements, and supporting you in the implementation of these.

Uxbridge, Uk

In this role I am responsible for leading marketing and communications across all Armstrong Ceiling Solutions' geographical regions, from overall strategies aligned to the business plan through to coordination and delivery of all marketing and sales promotion activities. - B2B Marketing Strategy: Develop and implement the full marketing and communications strategy including all PR and Media planning & placement in order to build and position the brand and increase awareness. Key performance indicators include AVE growth year on year, increased lead generation through targeted campaigns and the enhancement of sales throughout the product portfolio. Complete responsibility for the delivery and progressive evolution of the marketing strategy, reporting directly to the Sales & Marketing Director (Board member). - Social Media Strategy: Establish and manage all corporate Social Media channels in order to support and compliment the sales & marketing strategy and to increase customer engagement. Successfully expanded network and increased overall engagement rate across all social platforms including Twitter, LinkedIn, Pinterest, Instagram & You Tube. - Marketing Budgets: Set, manage and coordinate the advertising budget and sales promotion fund for all regions. Responsible for ensuring the highest ROI and reporting quarterly marketing spend to the Finance Director as well as projected cost planning. Also responsible for managing use of all distribution channel JIF budgets (Joint Initiative Fund). - Digital marketing & Website Development: Developed and launched 11 English and 5 local language websites within a tight 5-month time frame. Full responsibility from design stage through to live release including programme planning & coordination, organising & carrying out UAT, and developing the SEO strategy. - Brand Strategy: Directly involved with the brand strategy and developed and interim brand solution to ensure brand integrity and consistency.

Uxbridge, Greater London, United Kingdom

This role involves planning, managing and executing all marketing, communication and promotional activities for the UK, Ireland and Southern Africa regions.*Develop, lead and implement the marketing and communication strategy including all PR and Media placement in order to build the Brand and increase sales throughout the broad product portfolio.*Responsible for the delivery and evolution of the marketing strategy, working with the Sales Director to implement further developments when necessary.*Plan, manage and drive the Social Media strategy in order to support and compliment the sales & marketing strategy. * Manage and coordinate all Marketing Budgets for the region throughout the year - responsible for all budgeting including projected cost planning.* Develop and plan product launches from initial concept through to completion and successful execution.*Event planning and management from developing initial event concept, through to budgeting and coordinating all logistical and technical aspects.*Develop and execute the new VR/AR marketing strategy with clear objectives and targeted KPIs* Omega Scheme Manager responsible for further developing the programme into a value addingscheme for both parties.

Brentford, Middlesex

• Brand Building: successful development of marketing strategies to enhance brand awareness of our high end luxury product offerings.• Budgetary Planning: carry out marketing communication research to establish projected marketing cost and budget accordingly. Submit budgetary plan for approval on cost sharing. Successfully negotiated an increase of 60% budget for 2015 marketing activity and brand building• Lead Generation: increased leads and request for quotations by almost 40% through a combination of online and off line marketing strategies. • Website Development: designed and created three websites. Full CM training to manage all content in house. Currently developing an e-commerce platform aimed at construction professionals.• E-marketing: designed and implemented E-newsletter to successfully communicate brand value and increase enquiries and CTR by 15%. • Photography/Videos: development, on location direction and final editing of video shoots including interviews with architects and homeowners. • Sales Support: work closely with sales team and Barbour-ABI to generate leads and grow business in their individual territories. Build power point presentations as part of sales pitch for larger commercial opportunities. • Business to Business Marketing: segmented marketing campaigns to target key groups in the construction industry including architects, engineers, quantity surveyors and developers. • CPD Providers Network: research, development and RIBA accreditation of new CPD material most recently "Managing Sound Transmission". • Partners/Dealership Strategy: development of marketing strategies and set up of new dealers and partners to promote our product and grow their business whilst protecting our brand.• PR & Communications: brand building through long term relationships and regular communication with print and digital editors. Creation of editorial copy with regular inclusion in print and online media to enable increased awareness of brand.

Brentford, Middlesex

This role involved supporting the Marketing Manager in planning and coordinating the yearly marketing strategy in accordance with company goals and objectives and putting forward the marketing proposal to be approved by Marvin International (parent company).• Determine advertising and marketing budgets with marketing manager. • Negotiate rates for all types of marketing activity including display advertising and exhibition stands to ensure best value.• Continuously refine marketing activity to ensure the effective fulfillment of objectives.• Communicate with Marvin International and carry out ongoing brand and co-op claims as agreed.• Ongoing promotional activities including design and printing of direct mail • Communicate with magazine and newspaper editors regularly for PR/Editorial inclusion of relevant company news, events/campaigns and notable project case studies. • Book both trade and public shows and be on site to organise build up and breakdown of these • Showroom: Increased footfall of the London showroom by 20% through the implementation of regular events i.e. Design Open Days.• Marketing Material: creation of new product literature and other P.O.S for targeted mail shots from conception through to design and completion. Copy writing for case studies, press releases, marketing materials and website content.

Earl’S Court, London

Customer service, bookings, events management and staff training

Ba, Hons Hispanic Studies

Cim Certificate In Marketing, Marketing

A-Levels, A-Level

Spanish (A*), French (B), English Literature (B)

Gcse, Gcse

English/English Lit (A/B), Maths (B), Double Science (CC), History (A), French (A*), Spanish (A*), Religious Education (A), Art (B),

Primary School