Isabel Cataldi Email & Phone Number

Rio De Janeiro, Brasil

Head of Digital Unity in Doctors Without BordersMSF Digital Unity was created in 2019 to transform the on-line strategy of the organization and optimize resources. I was responsible for the initial set up, recruitment and the development of the team.MSF-Brazil Digital Unity is responsible for the on-line organization digital strategy, websites, digital projects and the digital community engagement. We work as a team to grow our audience and donor base.MSF Digital Fundraising… Show more Head of Digital Unity in Doctors Without BordersMSF Digital Unity was created in 2019 to transform the on-line strategy of the organization and optimize resources. I was responsible for the initial set up, recruitment and the development of the team.MSF-Brazil Digital Unity is responsible for the on-line organization digital strategy, websites, digital projects and the digital community engagement. We work as a team to grow our audience and donor base.MSF Digital Fundraising Sponsor for the organization Community of Practice, as a main role to engage the Digital Community within the organization and promote knowledge sharing and case studies, Show less

Rio De Janeiro E Região, Brasil

Rio De Janeiro E Região, Brasil

Oi is the largest fixed telephone operator and the fourth mobile telephone operator in Brazil, being the third largest telecommunication company in Latin America.As Digital Customer Care Manager my main role was to search for solutions to enhance customer relations and support. Management of the entire customer journey, through the combination of integrated channels and process automation, allowing a more complete view of the entire journey.Responsible for implementing the first… Show more Oi is the largest fixed telephone operator and the fourth mobile telephone operator in Brazil, being the third largest telecommunication company in Latin America.As Digital Customer Care Manager my main role was to search for solutions to enhance customer relations and support. Management of the entire customer journey, through the combination of integrated channels and process automation, allowing a more complete view of the entire journey.Responsible for implementing the first Chat support channel for the company and other platforms such as Oi´s virtual assistant Show less

Rio De Janeiro Area, Brazil

The Digital Communications team on the Brazilian Olympic Committee has a wide range of responsibilities which are often attributed to Marketing. As Head of Digital I reported to the Communications Manager and took part in executive decisions.Job attributions:- Manage "Time Brasil" (Team Brazil is the brand used on social media to engage with Brazilian fans and athletes) and "Jogos Escolares" (Brazilian School Games) on social media profiles: Facebook, Twitter, Google+, YouTube and… Show more The Digital Communications team on the Brazilian Olympic Committee has a wide range of responsibilities which are often attributed to Marketing. As Head of Digital I reported to the Communications Manager and took part in executive decisions.Job attributions:- Manage "Time Brasil" (Team Brazil is the brand used on social media to engage with Brazilian fans and athletes) and "Jogos Escolares" (Brazilian School Games) on social media profiles: Facebook, Twitter, Google+, YouTube and so on;- Manage Brazilian Olympic Committee website;- Define SEO best practices, taxonomy and site architecture;- Manage partnerships with sponsors and other enterprises to promote brands;- Search new non-traditional digital media channels and possibilities to promote brands in new locations;- Analyze audience feedback to adapt or plan new strategies;See link for Team Brazil Sucess Story on Facebook Media Blog: https://www.facebook.com/facebookmedia/success-stories/time-brasil-rio-2016 Show less

São Conrado

The main purpose of the project was to educate a new, lower income, part of the brazilian population on how to use internet tools to promote their business or services. Previously, this sector of the population mostly used their smartphones for social media and surfing online.As a consultant I helped the team to establish the main keypoints of the project and defining metrics. The products and communications guidelines were changed as needed to adjust to the audience.Cria Global… Show more The main purpose of the project was to educate a new, lower income, part of the brazilian population on how to use internet tools to promote their business or services. Previously, this sector of the population mostly used their smartphones for social media and surfing online.As a consultant I helped the team to establish the main keypoints of the project and defining metrics. The products and communications guidelines were changed as needed to adjust to the audience.Cria Global invited me to overlook part of a pilot project with the telephone company TIM. Show less

Rio De Janeiro, Brasil

Simples Agência had a big challenge to plan, develop and launch the first e-book store in Latin America, Gato Sabido. My role as a project manager was to outline the project, build the team and publish the site before any other on-line store.It was necessary a great deal of research and negotiations with local publishers from file format to size and the best distribution server and software.Job attributions:- Research on best solutions;- Test and compare different types… Show more Simples Agência had a big challenge to plan, develop and launch the first e-book store in Latin America, Gato Sabido. My role as a project manager was to outline the project, build the team and publish the site before any other on-line store.It was necessary a great deal of research and negotiations with local publishers from file format to size and the best distribution server and software.Job attributions:- Research on best solutions;- Test and compare different types of readers and files;- Outline project requirements and timeframe;- Define technology;- Assemble and recruit team members;- Determine project roles of team members based on project requirements, timeframes and budget;- Control budget for each project;- Maintain proper documentation;- Train client team on how to convert the printed version to XML file; Show less

Rio De Janeiro, Brasil

Team leader of the Rio 2016 on-line bid campaign. At the time the company decided to invest on Digital Marketing, Chicago and Tokyo had a massive support from local citizens and Rio de Janeiro city was struggling to get “Cariocas” to endorse the campaign. The best way to spread the message and show the world that Rio was behind the bid was through social media.Job attributions:- Manage website and optimized the content to best meet targeted audience. It was important to explain the… Show more Team leader of the Rio 2016 on-line bid campaign. At the time the company decided to invest on Digital Marketing, Chicago and Tokyo had a massive support from local citizens and Rio de Janeiro city was struggling to get “Cariocas” to endorse the campaign. The best way to spread the message and show the world that Rio was behind the bid was through social media.Job attributions:- Manage website and optimized the content to best meet targeted audience. It was important to explain the bid as simple as possible and show how it would change the city. Under this period the website achieved a 300% growth in daily unique visitors;- Create Social media strategy and new channels. The best way to spread was to created new channels and get big endorsements from established communities and famous people.- Partner up with media channels to publish Rio 2016 widgets (countdown and news) and support the bid banners. There were no media budget and we had to be creative; Show less

Rio De Janeiro, Rj

iSquare Design started as a full digital agency but ended up specialized in development and UX. Other advertising agencies and on-line partners would look for assistance to deliver hard and time consuming projects. Job attributions:- Outline project requirements and timeframe;- Assemble and recruit team members;- Determine project roles of team members based on project requirements, timeframes and budget;- Control budget for each project;- Maintain proper… Show more iSquare Design started as a full digital agency but ended up specialized in development and UX. Other advertising agencies and on-line partners would look for assistance to deliver hard and time consuming projects. Job attributions:- Outline project requirements and timeframe;- Assemble and recruit team members;- Determine project roles of team members based on project requirements, timeframes and budget;- Control budget for each project;- Maintain proper documentation; Show less

Rio De Janeiro, Rj

Webmaster at Rio de Janeiro City Hall for the Urbanism Department (SMU), Pereira Passos Institut (IPP) and Architecture and Urbanism Center (CAU).Job attributions:- Manage and update website;

Mba Em Ia, Data Science E Big Data Para Negócios, Data Modeling/Warehousing And Database Administration

Master Of Business Administration - Mba, Digital Marketing

ESPM – Escola Superior de Propaganda e Marketing Rio de Janeiro, RJ From April 2007 to October 2008

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

FACHA – Faculdades Integradas Hélio Alonso Rio de Janeiro, RJ June 1996 to December 2000

Extension Course, Seo And Social Media

SEOCIAL (SEO + Social Media) Rio de Janeiro, RJ August, 2012

Specialization, Scrum Master

CSM: Certified ScrumMaster Rio de Janeiro, RJ November 2009

Extension Course, Webwritng & Ux

Webwritng & UX Rio de Janeiro, RJ May 2009

Extension Course, Financial Planning And Analysis

Rio de Janeiro, RJ March 2004

Extension Course, Oracle 9 Ias Portal: Build Corporate Portals

Oracle 9 IAS Portal: Build Corporate Portals Rio de Janeiro, RJ November 2003

Extension Course, Web/Multimedia Management And Webmaster

Extension Course, Web Designer And Photoshop

Rio de Janeiro, RJ March 2000

Associate'S Degree, Graphic Design

Transfer back to Brazil

High School

Ithaca, New York - NY