JLL is a Fortune 500 company with an annual revenue of $20.8 billion in 2023. JLL is the second-largest commercial real estate brokerage in the world, with approximately 110,000 employees in 80 countries.• Manage Houston office research and quarterly reporting and provide market intelligence for retail, multi-housing, and industrial sectors• Support executives, brokers, capital markets team, and clients by performing strategic real estate market analysis, including economic drivers, market trends, and other relevant information• Lead regular tenants in market meetings and participate in sales meetings, client pitches, and presentations • Create JLL’s Law Firm Deck, National Energy Outlook, Technology, and Why Houston reports• Maintain building and owner information, lease and sales comparables, and other key data points through JLL’s customer relationship management (CRM) system, MarketSphere

Cushman & Wakefield is one of the top three commercial real estate firms in the world. The firm has 50,000 employees in 400 offices and 60 countries.• Led Houston multifamily research and conducted office, industrial, land, and retail research• Conducted office, land, and industrial surveys and researched worldwide and nationwide multifamily investors, real estate market trends, economic drivers, submarket demographics, rent and sales comparables, and tax and loan information• Created monthly newsletters, various reports, presentations, and marketing materials for Houston multifamily team using InDesign, Photoshop, PowerPoint, and Excel• Selected multifamily target properties for the $5.4 billion pipeline by researching new construction, debt maturity, competitors, and retread lists• Generated more than 500 leads (investors) located in Australia, Asia, and the Middle East through LinkedIn and other online resources • Implemented email marketing campaign through The Apartment System (Cushman and Wakefield’s database system)

A management consulting firm, serving Fortune 500 all over the world.• Led marketing research team by supporting sales and management team members • Supervised team members by conducting marketing research, managing campaigns, generating leads, and preparing meeting documents• Researched and analyzed corporations, industries, businesses, market trends, competitors, and financial metrics for management and sales teams to develop recommendations for business development strategies • Oversaw current and prospective clients’ database through CRM ACT! and conducted email and direct marketing campaigns

Toppan (TranslateMedia) is a leading global translation company based in London, offering services in more than 100 languages worldwide.• Supported management, sales, client-services, and production team members by conducting marketing research, organizing campaigns, generating leads, writing newsletters, creating marketing collateral, giving presentations, executing customer satisfaction surveys, and preparing requests for proposals• Configured email marketing program Pardot and integrated data with Salesforce.com to analyze quality and trends• Researched, prepared, and attended trade shows and events to search for potential leads• Conducted email campaigns using Pardot: emailed 15,000 clients and prospects per month and converted 3% of prospects into clients

Ipsos is one of the top three global market research firms based in France. • Appointed “Korea Champion of Next TV system,” Ipsos tool used to test consumer responses to TV commercials• Supervised junior marketing researchers • Measured advertising and marketing effectiveness and analyzed brand recognition and preferences for various industry products; analyzed in-depth data using advanced methods and SPSS• Designed effective and accurate questionnaires and moderator guides by conducting and moderating focus-group and in-depth interviews with 30–50 participants • Created reports and provided client presentationsKey Projects:• Consumer packaged goods (CPG): Procter & Gamble, Nestlé, Anheuser-Busch InBev, L'Oréal, Chanel, and British American Tobacco - Tracking evaluations for brand diagnosis and effect of TV commercials - Usage concept tests• Franchise restaurants: Dunkin’ Donuts, TGIF, and Bennigan’s - Brand performance tests and brand index tracking studies • Electronic products: LG Electronics - France and UK market research for sales expansion of 42” Liquid-crystal display televisions (LCD TV) - Mobile phone new product study – focus group interviews • Automobiles: Renault Samsung Motors and Mercedes-Benz - Brand diagnosis and advertising effect studies • Finance: Samsung Securities Co., Ltd - Brand positioning research