I am a communications expert and copywriter and since 2016 I work as a freelancer, establishing collaborations with organizations and brands to help them communicate their values and actions through content creation. I am passionate about designing strategies as well as participating in the tactical implementation of campaigns. ▪️ Create content strategies, taking into account the client's objectives, its vision and mission and the audiences or clients it wants to reach.▪️ Define actions to transfer that strategy to the different channels, especially digital ones (web, email and social media).▪️ Translate complex messages and concepts into clear, concise and practical content. ▪️ Write creative and original copy to translate brand voice to different media and channels. ▪️ Contribute to the creation of information architecture in digital products and content writing and microcopy. ▪️ Analyze web metrics, social media statistics and email marketing to constantly improve the effectiveness of the actions raised.