Kokrea is a consulting company whose mission is to support life sciences companies to face two major challenges : 🧑‍⚕️ Help you to take full advantage of digital opportunities, by aligning business objectives with innovative and effective digital solutions to maximize the performance of your engagement model with key stakeholders.I offer different levels of support depending on your objectives, priorities, challenges, from strategic recommendations to operational support. 🎯 At strategic level• Maximize your strategic disease/brand plans with omnichannel/digital tactics recommendations - Experienced in rare diseases specific engagement model.• Lead workshop on “customer journey” mapping to personalize touchpoints and engagement plan.• Define opportunities to increase reach and impact of campaigns with digital tactics.• Maximize Launch campaign through omnichanel tactics.• Facilitate innovation and differenciation through digital services/devices to contribute to optimize care pathways ( startup screening and partnership) • Train on innovation : impacts and use cases of AI in health 🛠️ Operational support• Maximize the impact of field teams’ interactions with hybrid model. • Support marketing teams in optimizing production and use of digital content and channels (IVA, emailing, approved email, email fragment, website, etc.).• Support digital project implementation (emailing, website, app, social media…).• Support impact measurement: definition and monitoring of KPI.• Train and support change management (digital tools & capabilities , governance & process).🌳 Adapt practices to be more resilient, responsible and aligned with climate issues by reducing their carbon footprint.: • assess carbon impact, • conduct awareness sessions with your team, • provide recommendations.I'd be happy to give you more information, so please don't hesitate to contact me : 📧isabelle@kokrea.fr ☎️06 60 18 88 29

• Creation of the position of Digital lead in the French affiliate.• Design, plan and lead omnichannel strategy and tactics across all business units to maximize reach and impact in coordination with local brand managers.• Cross-functional lead to define digital tactics to increase disease awareness – one of the key challenges related to rare diseases.• Contribution with the brand to the successful launch of new indications (PNH, Myasthenia Gravis) and Koselugo in NF1.• Lead change management and digital adoption: provide leadership and guidance to marketing/sales/regulatory teams to increase digital implementation and innovation.• Define standards, implement optimized processes (consent collection, remote details, digital content production, etc.) and monitor metrics.• Support innovation by exploring, testing and recommending new technologies/vendors. Focus mainly on Artificial Intelligence use cases in order to optimize patient screening and accelerate diagnosis and referral to expert centers.• Strong collaboration with the international digital and IT team, from strategy to capacity deployment.

Expert in digital/omnichannel strategy, I support, as an independent consultant, Life sciences companies to maximize the performance of their engagement model.My goal: to help take full advantage of digital opportunities, by aligning business objectives with innovative and effective digital solutions to maximize the performance of engagement model with key stakeholders.I offer different levels of support depending on your objectives, priorities, challenges, from strategic recommendations to operational support.Here is an overview of main missions carried out with pharma and Biotech companies in this specific Covid and Post Covid period:• Support marketing/ medical team for strategic thinking during brand/disease plans with omnichannel engagement plans• Build models to define persona and map each customer journeys.• Maximize engagement through tailored key messages dissemination with digital touchpoints.• Lead the commercial model evolution towards hybrid model with Reps and MSLs (F2F, remote edetailing, approved email, webinar, etc.) and reinforce usage and long-term adoption.• Optimize digital content and channels production and usage ( IVA, emailing , approved email, email fragment, website …) with marketing team.• Maximize campaign dissemination with digital tactics :o Increase reach and impact for launch campaigns through orchestrated omnichannel tactics with owned and paid media.o Maximize dissemination for disease awareness campaign : reach "not visited HCPS" in frontline for diagnosis.o Support a mature product SOV in the event of a drop of promotional investment.• Business partner at Papearus, senior expert consultants in lifesciences for driving innovation:o Supporting open innovation: identification and formalization of value-added services, sourcing, networking and partnerships with start-ups.o Facilitate and coordinate start-up collaboration with Pharma companies

• Lead execution and adaptation of Regional strategic multichannel plan in collaboration with business units (priorities, roadmap and ressources).• Lead operational model transformation by accelerating adoption and usage of digital & Multichannel across french affiliate.• Drive locally the implementation of a Global strategic customer plan model focus on HCP & patient care journey.• Cooperate with Regional and Global Multichannel team in development, planning and execution of emerging multichannel capabilities to create a sustainable operating model and reusable processes.

Improve customer experience and profitability with digital business model initiative addressing promotion, services and solutions:• Build and deploy a customer centric " digital strategy " embedded in a multichannel model (integrating traditional and newer innovative channels, including social media & mobile).• Drive Takeda multichannel transformation from idea generation to implementation: optimize digital marketing levers in a cross-channel ecosystem (value proposition based on customer experience). eMarketing and eCapabilities: edetailing, web site, social listening, mobility and social media.• Assess multichannel marketing performance/ROI by piloting proof of concepts.Drive transformation: develop Digital culture and in-house expertise: • Foster digital adoption by creating and managing a cross-functional community of practice addressing specific pharma digital strategy and tactics.• Sharing proof of concept best practices, KPI and positive and negative outcome in order to build a continuous learning process.• Accelerate the transformation of business capabilities by shaping the organizational structure (eGovernance, regulatory guidelines,KPI model).Main areas of expertise:• Digital and multichannel strategy• Customer Solution and Innovation• Direct and cross Functional team Management• Intrapreneurship• Business transformation• Organization & process efficiency• Ability to think strategically while having the capabilities to dive into the tactical details.

Build up a "customer centric" digital strategy integrated into a multichannel model aligned with BMS European strategy .Pilot eCapabilities for France and Europe and measure efficiency: • Drive and manage a healthcare professionals web platform dedicated to information and services and covering all BMS therapeutic areas: www.bmsplus.fr ( with the objective of Europe-wide deployment).• Pilot and implement Remote edetailing, webcast / e-conferencing and built up integration in collaboration with Marketing and Sales ( training session, change management)• Assess multichannel marketing performance/ROI by piloting proof of concepts : implement innovative ROI measurement tools (econometric evaluation of multichannel marketing)• Foster digital transformation across the organization (Regulatory and compliance SOP, guidelines, egovernance, upskill culture and digital in-house expertise) • Drive digital project with the Executive Committee France / Europe (policy recommendations, planning, budget)• Direct and cross functional Management (25 persons). • Direct report to Business Effectiveness and Innovation Director (Member of Executive Committee)