Isabelle De Cuniac 💚 Email & Phone Number

Paris, FR

• Kokrea is a consulting company whose mission is to support life sciences companies to face two major challenges: 🧑‍⚕️ Help you to take full advantage of digital opportunities, by aligning business objectives with.
• Maximize your strategic disease/brand plans with omnichannel/digital tactics recommendations - Experienced in rare diseases specific engagement model.
• Lead workshop on “customer journey” mapping to personalize touchpoints and engagement plan.
• Define opportunities to increase reach and impact of campaigns with digital tactics.
• Maximize Launch campaign through omnichanel tactics.
• Facilitate innovation and differenciation through digital services/devices to contribute to optimize care pathways ( startup screening and partnership)

Boston, Massachusetts, US

• Creation of the position of Digital lead in the French affiliate.
• Design, plan and lead omnichannel strategy and tactics across all business units to maximize reach and impact in coordination with local brand managers.
• Cross-functional lead to define digital tactics to increase disease awareness – one of the key challenges related to rare diseases.
• Contribution with the brand to the successful launch of new indications (PNH, Myasthenia Gravis) and Koselugo in NF1.
• Lead change management and digital adoption: provide leadership and guidance to marketing/sales/regulatory teams to increase digital implementation and innovation.
• Define standards, implement optimized processes (consent collection, remote details, digital content production, etc.) and monitor metrics.

• Expert in digital/omnichannel strategy, I support, as an independent consultant, Life sciences companies to maximize the performance of their engagement model.My goal: to help take full advantage of digital.
• Support marketing/ medical team for strategic thinking during brand/disease plans with omnichannel engagement plans
• Build models to define persona and map each customer journeys.
• Maximize engagement through tailored key messages dissemination with digital touchpoints.
• Lead the commercial model evolution towards hybrid model with Reps and MSLs (F2F, remote edetailing, approved email, webinar, etc.) and reinforce usage and long-term adoption.
• Optimize digital content and channels production and usage ( IVA, emailing, approved email, email fragment, website …) with marketing team.

Cambridge, MA, US

• Lead execution and adaptation of Regional strategic multichannel plan in collaboration with business units (priorities, roadmap and ressources).
• Lead operational model transformation by accelerating adoption and usage of digital & Multichannel across french affiliate.
• Drive locally the implementation of a Global strategic customer plan model focus on HCP & patient care journey.
• Cooperate with Regional and Global Multichannel team in development, planning and execution of emerging multichannel capabilities to create a sustainable operating model and reusable processes.

Tokyo, JP

• Improve customer experience and profitability with digital business model initiative addressing promotion, services and solutions:
• Build and deploy a customer centric " digital strategy " embedded in a multichannel model (integrating traditional and newer innovative channels, including social media & mobile).
• Drive Takeda multichannel transformation from idea generation to implementation: optimize digital marketing levers in a cross-channel ecosystem (value proposition based on customer experience). eMarketing and.
• Assess multichannel marketing performance/ROI by piloting proof of concepts.Drive transformation: develop Digital culture and in-house expertise:
• Foster digital adoption by creating and managing a cross-functional community of practice addressing specific pharma digital strategy and tactics.
• Sharing proof of concept best practices, KPI and positive and negative outcome in order to build a continuous learning process.

Lawrence Township, NJ, US

• Build up a "customer centric" digital strategy integrated into a multichannel model aligned with BMS European strategy.Pilot eCapabilities for France and Europe and measure efficiency:
• Drive and manage a healthcare professionals web platform dedicated to information and services and covering all BMS therapeutic areas: www.bmsplus.fr ( with the objective of Europe-wide deployment).
• Pilot and implement Remote edetailing, webcast / e-conferencing and built up integration in collaboration with Marketing and Sales ( training session, change management)
• Assess multichannel marketing performance/ROI by piloting proof of concepts: implement innovative ROI measurement tools (econometric evaluation of multichannel marketing)
• Foster digital transformation across the organization (Regulatory and compliance SOP, guidelines, egovernance, upskill culture and digital in-house expertise)
• Drive digital project with the Executive Committee France / Europe (policy recommendations, planning, budget)

Lawrence Township, NJ, US

Leverkusen, North Rhine-Westphalia, DE

Education record

Master Of Business Administration - Mba, Digital Marketing - E Business

Essec Executive Innovation Et Excellence

Marketing/Marketing Management, General