Isabel Díez Fernández-Arias Email & Phone Number

Madrid, Community Of Madrid, Spain

Design, execution and implementation of personalized Customer Experience projects. B2B and B2C client management, working for national and international companies in industries such as: Hospitality, Retail, Real Estate, Telecommunications, Education, Health and Banking.

Madrid, Community Of Madrid, Spain

Clients: Haynes Marcoms | Grupo Gastronómico Mirusata | Paris Baguette | Le Botaniste.- Design and develop growth strategies and plans for international and national companies.- Conduct complex analysis, benchmarking and market research reports in order to find industry opportunities.- Implement innovative measures for improving customer satisfaction scores, customer experience as well as loyalty, through customer journey design, analyzing the NPS, and getting to the main pain points, in order to get quick wins.- Oversee and examine new strategy progress and development.

Madrid, Community Of Madrid, Spain

- Identify & pursue new real estate opportunities in Spain- Negotiate lease/ purchase agreements- Source & manage investor relationships for property-specific & regional partnerships- Consult on go-to-market strategies

Los Angeles, California, United States

- Region & global growth strategies: Develop the growth and expansion strategy for the US and European markets. - Manage the Market Research projects of 6 countries: USA, Germany, UK, Austria, Spain andFrance, and about 200 locations.- Handle the Market Research of the tourism industry and tourism trends for all the targetedlocations in the countries above.- Manage Strategic forecasting and analysis of the prospected markets for Selina,understanding new competitive markets.- Assess Real Estate pricing and the Feasibility of potential locations and assets.- In charge of the financial analysis of each new deal with Country Business Development Directors- Collaborate with the Marketing and the Experience departments in order to create customer-centric experiences for each location. - Team Management: 4 Direct reports of entry-level positions.- Project Management

Los Angeles, California, United States

· Manage the sales and marketing of European shoe brands represented by Kuhlman Showroom by providing customized services to help the brands develop their recognition and brand awareness in the USA and Latin America.· Create and manage digital, print, social media, and OOH strategies, improving client´s audience: promotions, events, partnerships, and bloggers and celebs collaborations.· Production management of 8 trade shows per year: Set up strategy, organize calendar, travel schedule, budgeting; identify market trends and plan public events on the trade shows.· Build and strengthen relationships with our current and potential buyers: In charge of more than 7 territories (States), with more than 1,000 accounts. Assisting with the sales of bigger states such as New York and California among others.· Customer experience responsible for diagnosing and measuring KPIs such as NPS, customer satisfaction score, and customer effort, through customer journey design, client workshops as well as focus groups, improving customer retention and loyalty.· Team management: One direct report, plus people management at the tradeshows. Providing guidance, coaching, and involving and motivating them towards company goals. · Cross-country communication: Managing and communicating the flow of information, materials, deadlines, schedules etc. to all of our brands, in their headquarters: Spain, London, Sweden, Switzerland…

New York City

- Create, along with the CEO, the brand design, positioning, and business development strategy.- Target persona design, building processes oriented to each type of customer, looking for improving customer experience as well as revenue.- Develop the marketing strategy promoting brand awareness. - Manage PR efforts: press release writing, relationship creation with potential clients, partners, as well as celebrities, and bloggers.- In charge of partnerships and collaborations, implementing and developing commercial and strategic relationships with companies in accordance with The Ritualist's overarching objective.- Organize photo shoots, coordinating production and post-production schedules, talent, and resources.

New York

· Development and execution of strategic marketing campaigns, focusing on celebrity and bloggers outreach, social media strategy, and content development.· New and existing vendor relationship management, handling the wholesale distribution and sales of the brand.· Production management of 4 trade shows a year: · Lookbook design for Fall Winter 2014 Collection.· Website and webshop content and maintenance (WordPress, Shopify, and Squarespace)

Madrid

· National and International customer relationships, brand management, and negotiation tracking and responding quickly to both potential and current customers. · Marketing campaign coordination: Evaluation of proposals, implementation, and monitoring. · Sale of online advertising spaces. · Give support to the marketing and communications department. Facilitating basic management tasks of the site: Vogue.es

Majadahonda, Madrid

· Provide and develop full production services for GroupM's agencies: Mec, Maxus, Mediacom: from the idea, pre-production, implementation, coordination, monitoring, post-production, and billing. · In charge of the Special Action´s production for all kinds of media: TV, digital, outdoor advertising, special events, street marketing, press, radio…· Contact with suppliers, agencies, and media, managing and processing invoices and contracts. · Monitoring productions on set and off set: TV promotions and commercials, product placement, etc.· Facilitating necessary approvals, materials, and information across various departments.

Business Of Entertainment_Production, Business/ Entertainment

Mba - Master Of Business Administration, Marketing And Leadership

Double Degree In Advertising And Public Relations With Marketing

Business English, Business Skills

-Risks in Business -Management Style -Raising Finance -Outsourcing