Isabel Díez Fernández-Arias

Isabel Díez Fernández-Arias Email and Phone Number

CX | Marketing & PR | Business Development | Production @ Lukkap
comunidad de madrid, madrid, spain
Isabel Díez Fernández-Arias's Location
Madrid, Community of Madrid, Spain, Spain
Isabel Díez Fernández-Arias's Contact Details

Isabel Díez Fernández-Arias personal email

About Isabel Díez Fernández-Arias

MBA Graduate, plus Double-Degree Licensed in Advertising, Public Relations, and Marketing, with 10 years of experience in the hospitality, travel, lifestyle, and fashion industry.Experienced in creating and delivering Global and Country Level marketing and business development strategies that support companies’ growth.Experienced in managing and executing PR & Marketing plans end-to-end – Concept creation, strategy design, implementation, supervision, and analysis with internal and external stakeholders.Experienced in overseeing the production process from idea development to budgeting, and execution planning.Management, design, execution and implementation of Customer Experience projects. (B2B and B2C, national and international)Innate team builder + team player. Multitasking, negotiation, and organizational skills. Driven, proactive, and resourceful. Creative, and passionate. Go-getter.

Isabel Díez Fernández-Arias's Current Company Details
Lukkap

Lukkap

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CX | Marketing & PR | Business Development | Production
comunidad de madrid, madrid, spain
Website:
lukkap.com
Employees:
171
Isabel Díez Fernández-Arias Work Experience Details
  • Lukkap
    Customer Experience Project Manager
    Lukkap Jan 2023 - Present
    Madrid, Community Of Madrid, Spain
    Design, execution and implementation of personalized Customer Experience projects. B2B and B2C client management, working for national and international companies in industries such as: Hospitality, Retail, Real Estate, Telecommunications, Education, Health and Banking.
  • Freelance
    Business Development | Marketing & Pr Consultant
    Freelance Jun 2020 - Mar 2023
    Madrid, Community Of Madrid, Spain
    Clients: Haynes Marcoms | Grupo Gastronómico Mirusata | Paris Baguette | Le Botaniste.- Design and develop growth strategies and plans for international and national companies.- Conduct complex analysis, benchmarking and market research reports in order to find industry opportunities.- Implement innovative measures for improving customer satisfaction scores, customer experience as well as loyalty, through customer journey design, analyzing the NPS, and getting to the main pain points, in order to get quick wins.- Oversee and examine new strategy progress and development.
  • Selina
    Growth Strategy Consultant
    Selina Jun 2020 - Jun 2021
    Madrid, Community Of Madrid, Spain
    - Identify & pursue new real estate opportunities in Spain- Negotiate lease/ purchase agreements- Source & manage investor relationships for property-specific & regional partnerships- Consult on go-to-market strategies
  • Selina
    Growth Manager - Americas & Europe
    Selina Apr 2018 - May 2020
    Los Angeles, California, United States
    - Region & global growth strategies: Develop the growth and expansion strategy for the US and European markets. - Manage the Market Research projects of 6 countries: USA, Germany, UK, Austria, Spain andFrance, and about 200 locations.- Handle the Market Research of the tourism industry and tourism trends for all the targetedlocations in the countries above.- Manage Strategic forecasting and analysis of the prospected markets for Selina,understanding new competitive markets.- Assess Real Estate pricing and the Feasibility of potential locations and assets.- In charge of the financial analysis of each new deal with Country Business Development Directors- Collaborate with the Marketing and the Experience departments in order to create customer-centric experiences for each location. - Team Management: 4 Direct reports of entry-level positions.- Project Management
  • Kuhlman Usa
    Sales And Marketing Senior Manager
    Kuhlman Usa Jan 2016 - Mar 2018
    Los Angeles, California, United States
    · Manage the sales and marketing of European shoe brands represented by Kuhlman Showroom by providing customized services to help the brands develop their recognition and brand awareness in the USA and Latin America.· Create and manage digital, print, social media, and OOH strategies, improving client´s audience: promotions, events, partnerships, and bloggers and celebs collaborations.· Production management of 8 trade shows per year: Set up strategy, organize calendar, travel schedule, budgeting; identify market trends and plan public events on the trade shows.· Build and strengthen relationships with our current and potential buyers: In charge of more than 7 territories (States), with more than 1,000 accounts. Assisting with the sales of bigger states such as New York and California among others.· Customer experience responsible for diagnosing and measuring KPIs such as NPS, customer satisfaction score, and customer effort, through customer journey design, client workshops as well as focus groups, improving customer retention and loyalty.· Team management: One direct report, plus people management at the tradeshows. Providing guidance, coaching, and involving and motivating them towards company goals. · Cross-country communication: Managing and communicating the flow of information, materials, deadlines, schedules etc. to all of our brands, in their headquarters: Spain, London, Sweden, Switzerland…
  • The Ritualist
    Marketing And Pr Executive
    The Ritualist 2015 - 2016
    New York City
    - Create, along with the CEO, the brand design, positioning, and business development strategy.- Target persona design, building processes oriented to each type of customer, looking for improving customer experience as well as revenue.- Develop the marketing strategy promoting brand awareness. - Manage PR efforts: press release writing, relationship creation with potential clients, partners, as well as celebrities, and bloggers.- In charge of partnerships and collaborations, implementing and developing commercial and strategic relationships with companies in accordance with The Ritualist's overarching objective.- Organize photo shoots, coordinating production and post-production schedules, talent, and resources.
  • Plomo Shoes
    Marketing And Communications Executive
    Plomo Shoes 2014 - 2015
    New York
    · Development and execution of strategic marketing campaigns, focusing on celebrity and bloggers outreach, social media strategy, and content development.· New and existing vendor relationship management, handling the wholesale distribution and sales of the brand.· Production management of 4 trade shows a year: · Lookbook design for Fall Winter 2014 Collection.· Website and webshop content and maintenance (WordPress, Shopify, and Squarespace)
  • Vogue
    Digital Advertising Executive
    Vogue 2013 - 2014
    Madrid
    · National and International customer relationships, brand management, and negotiation tracking and responding quickly to both potential and current customers. · Marketing campaign coordination: Evaluation of proposals, implementation, and monitoring. · Sale of online advertising spaces. · Give support to the marketing and communications department. Facilitating basic management tasks of the site: Vogue.es
  • Groupm
    Executive Producer Of Special Actions
    Groupm 2011 - 2012
    Majadahonda, Madrid
    · Provide and develop full production services for GroupM's agencies: Mec, Maxus, Mediacom: from the idea, pre-production, implementation, coordination, monitoring, post-production, and billing. · In charge of the Special Action´s production for all kinds of media: TV, digital, outdoor advertising, special events, street marketing, press, radio…· Contact with suppliers, agencies, and media, managing and processing invoices and contracts. · Monitoring productions on set and off set: TV promotions and commercials, product placement, etc.· Facilitating necessary approvals, materials, and information across various departments.

Isabel Díez Fernández-Arias Skills

Publicidad En Internet Mercadotecnia Publicidad Redes Sociales Public Relations Multitasking Detail Oriented Estrategia De Mercadotecnia Prioritizing Organizational Skills Advertising Social Media Marketing Marketing Strategy Online Marketing Production Driven Event Planning Event Management Event Production Adobe Photoshop Leadership Microsoft Products Digital Marketing Television Online Advertising Media Planning Media Strategy Digital Strategy Media Buying Social Media Facebook Mobile Marketing Digital Media Marketing Communications Web Analytics Marketing Comunicaciones De Marketing Marketing Digital Marketing En Internet

Isabel Díez Fernández-Arias Education Details

Frequently Asked Questions about Isabel Díez Fernández-Arias

What company does Isabel Díez Fernández-Arias work for?

Isabel Díez Fernández-Arias works for Lukkap

What is Isabel Díez Fernández-Arias's role at the current company?

Isabel Díez Fernández-Arias's current role is CX | Marketing & PR | Business Development | Production.

What is Isabel Díez Fernández-Arias's email address?

Isabel Díez Fernández-Arias's email address is jo****@****ail.com

What schools did Isabel Díez Fernández-Arias attend?

Isabel Díez Fernández-Arias attended University Of California, Los Angeles, United States University, Esic: Business & Marketing School, Kaplan International New York.

What are some of Isabel Díez Fernández-Arias's interests?

Isabel Díez Fernández-Arias has interest in Relaciones Públicas, Moda, Protocolo, Organización De Eventos, Diseño De Moda.

What skills is Isabel Díez Fernández-Arias known for?

Isabel Díez Fernández-Arias has skills like Publicidad En Internet, Mercadotecnia, Publicidad, Redes Sociales, Public Relations, Multitasking, Detail Oriented, Estrategia De Mercadotecnia, Prioritizing, Organizational Skills, Advertising, Social Media Marketing.

Who are Isabel Díez Fernández-Arias's colleagues?

Isabel Díez Fernández-Arias's colleagues are Miguel Alcorta Luengo, Solange Charbin Müller, Julia López Capuz, Alba Paradelo Arias, Janett Alfaro Tapia, Alba Urbina, Roberto Gambino.

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