Isabel Eggermont Email & Phone Number

Brussel, Brussels Hoofdstedelijk Gewest, België

Brussels Area, Belgium

Mechelen

• MissionDefine, develop and implement the retention strategy for all connectivity products of the Telenet brandKey responsibilities
• Customer Base Analysis to challenge churn propensity model and define campaign plan
• Define & implement pro-active and re-active retention plan based on customer insights
• Spider in the web & represent the voice of the customer at risk Main Projects
• Retention Improvement Plan from re-active volume based towards pro-active trigger and micro-segment basedMajor Achievements
• Start of change management towards new retention approach – both analytical as operational

Evere

• MissionMonitor customer base performance, develop strategy and actions for customer retention. Set up communication action. Define and set-up customer retention, upsell and cross-sell programs via 1to1 CRM & campaigns..
• Customer Base Analysis
• Define & implement go-to-market strategy
• SPOC for outbound sales channels Main Projects
• Set up High Value action plan
• Integrate EOL of old products into upsell of convergence programs

Evere

• MissionResponsible for full end-to-end ‘product life cycle management and go-to-market strategy’ including launch, in-life, optimal channel mix and price from opportunity identification till end-of-life.Key.
• Analysis & Planning: analyze market trends & evolutions, business & customer needs and drive the operational roadmap and P&L accordingly.
• Concept development: Manage and deliver product portfolio with full end-to-end responsibility from opportunity identification to service/solution launch
• Implementation of the respective value proposition(s) & perform in-life management of existing services/solutionsMain Projects
• Set up Handset subsidization Project for B2B market
• Create Marketing plan for Mobile Voice Offers for all B2B segments

• Main Responsibilities
• Responsible for marketing plan & GTM strategy for Document Management & Document Process Outsourcing Business Units (Benelux)
• Developing innovative concepts & vertical propositions in collaboration with sales
• Creating & implementing tactical marketing programs & campaigns
• Translation of customer demands and product development into unique product market combinationsMajor Achievements
• Launch of different vertical propositions for Document Management Solutions

• Main Responsibilities
• Developing ATL & DM campaigns with communication agencies both for B2C and B2B market
• Co-marketing actions in indirect sales channel environment
• Internal & external safety communication coordinationMajor Achievements
• Project ‘Go the extra mile for safety’: create awareness on safety requirements & introduce Shell staff as High quality & security KPI
• Introduction of brand new house style as president of Communication @ Febupro (LPG Association) r

• Main Responsibilities
• Responsible for media relations
• Translate global marketing strategy into local marketing plan
• Set up co-marketing actions with indirect sales channels
• Create DM campaigns, coordinate trade marketing & eventsMajor Achievements
• Positioning of Lucent Technologies in rough economic situation

• Main responsibilities
• Creation of Marketing plan for several advertisement sections
• Go between commercial & redaction responsible for tailor made projects
• Coordination of DM actions & briefings towards (tele) sales departmentsMajor Achievements
• Assisted to the creation of online advertisement strategy
• Marketing actions ensured achievement of commercial objectives

Marketing

Education record

Education record