Isabel Gómez Email and Phone Number
After 25 years of experience generating integral marketing and trade marketing strategies that impacted business indicators with a solid history of working in the food & beverages industry, I provide transformative insights on strategy, growth helping brands better engage with consumers and shoppers. Possessing extensive knowledge of the food & beverage industry, I offer critical insights for companies aiming to take advantage of new trends and consumer demands. Whether dealing with B2B or B2C environments, my expertise in the industry and strategic recommendations facilitate sustainable growth.With an end-to-end vision of the business from consumer understanding to repurchase and retention, include business turnarounds, growth acceleration and market share enhancements, I excel at identifying opportunities that promote sustainable growth. My career has been dedicated to fostering innovation and long-term success through strategic vision and decisive execution.My journey has been defined by overcoming challenges and delivering high-impact results in challenges enviroments. I support companies and brands to achieve sustainable growth throught personalize strategys and business acumen.I represent the archetype of a contemporary business leader, innovative, mission-focused and dedicated to fostering transformative progress. My diverse skills and steadfast commitment to achieving excellence and my focus on results position me as a reliable ally for organizations pursuing success in today’s ever-evolving market.
Hg Consultores Trade Marketing
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DirectorHg Consultores Trade Marketing Feb 2024 - PresentVenezuelaWe specialize in implementing personalized Trade Marketing strategies to help your brands stand out at the point of sale. Our unique approach can effectively position your brand and enhance the profitability of your business. Let us support you as a valuable ally in achieving success for your company!
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Business Executive Officer Nestlé Purina VenezuelaNestlé Jan 2023 - Jan 2024VenezuelaLed strategies for 6 Purina brands (USD 13MM yearly sales) and maintained preference for products in the Venezuelan market. Led marketing, trade marketing, and specialized channel teams, including plant.Business Turnaround: Successfully transformed a business with negative results over the past 4 years, implementing effective strategies that led it to become a profitable and sustainable business, from -9% of profitability to 1.3% in one year and #1 MS in the Cats category.Business Growth: Achieved sales growth of 19% vs 2022 through disruptive innovation and marketing strategies, generating growth and market share recovery with important big format launches in the Dog and Cat category.Regional Performance: Exceeded the profitability objectives, volume growth, successful launches reaching +35% of profitability, and DOG CHOW brand growth +17% in volume vs 2022.Structural Cost Reduction: Reduced structural costs 5% vs 2022 through factory savings strategies, readjustment of structures, increased production volume and waste reduction.Culture Change: Established strong initiatives to boost the sense of belonging of the brand in teams, and support the program Creating Share Value through initiatives like “Purina Adopta” and “Purina Talks” -
Channel Category Sales Development Group ManagerNestlé Apr 2019 - Dec 2022VenezuelaLed the trade marketing team in establishing procedures, demand generation strategies, alignment with Marketing and Sales areas, and maximizing business performance in all categories to the company. 14 brands, team of 12 trade marketing managers, USD 5.7 MM budget.Organizational development: Created a trade marketing department for Nestlé Venezuela, with established procedures, clear strategies and continued development of the team in order to help design shopping experiences that will delight customers / shoppers.Best in Class Execution: Executed +30 campaigns in 3 years, positioning the brands Maggi, Savoy, Nestea, Purina, Cerelac, Gerber, Nestum, Nescafe, Nescafe Dolce Gusto and Nestle Recipes as leaders in execution in the POS.Business Growth: Achieved growth of more than double digits in sales for brands such as Maggi, Savoy, Nestea, Campesina, Nestum, through promotional demand generation plans with +10% ROI, which also helped grow indicators such as MS.Leadership: Led training in the best execution of POS and manage incentives strategies for the Sales Force. Led the process of commercial planning strategies for all company achieved strong, functional, and aligned plans working with marketing, trade marketing and sales teams.
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Marketing Manager Culinary CategoryNestlé Jun 2016 - Apr 2019VenezuelaLed and motivated the culinary team to reach business financials and commercial targets,maintaining SOM leadership position of MAGGI brand (90% SOM) and ensuring sustainability in a complex country economy. Team of 4 consumer marketing managers, USD 6MM Budget.Market Leadership: Positioned MAGGI brand as the absolute leader in the Bouillon and Soups categories, growing sales by 9% and gaining 7 pp of MS.Marketing Strategy Communication. Positioned the Maggi brand as number 1 in top of mind (TOM) with growth of 5pp and 2 pp in home's penetration, through the launch of the national reality show “Nos gusta lo natural" achieving engaged more consumers to the category.Development of New Segments: 12% Growth in volume in the Soup segment, supported by the launch of the new Chicken Soup with Rice, managing to increase the portfolio with attractive proposals for consumers.Top Line Revenue Growth: Renewed all packaging for the Soups, bouillon and seasoning category after 7 years with the same image, aligned with the global strategy and with zero waste of old packaging in the transition.
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Consumer Marketing Manager Nestlé NutritionNestle Venezuela S.A Nov 2013 - Jun 2016Positioned Nestlé Nutrition in a profitable and sustainable business by developing and launched of a product outside of price regulation, Nestum Cereal+Fruta, leading strategic change process, marketing strategies, supply chain strategies, reducing costs and improving efficiency in the factory to achieving sustainable growth and strong margin and profit enhancement. Business Turnaround: Generated a 5% profitability in one year in a business with negative profitability due to having a regulated of price category (compotas), through the development and launch of a new product outside of the regulation price.Strategic Planning: I Reduced launch process times achieving the profitability of the business by aligning all areas involved in the innovation and renewal process.Brand Equity: Positioned the new product Nestum Cereal+Fruta into Meals&Drinks category, achieving 8% of MS in the first year and 16% in the second year thought implemented a successful marketing and trade marketing strategies
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Channel Category Sales Development ManagerNestlé Venezuela S.A Jan 2011 - Nov 2013Nestle Venezuela S.ADevelop the categories (dairy, infant formula, infant cereals, meals & drinks) in the channels (modern and traditional trade) in line with business requirements, generating demand, understanding the shopper’s behaviors, and taking advantage of supply and distribution opportunities. - Reached the estimated volume for the channel/brand above 100% during 2010, 2012 and 2013 through generating demand activities like promotions with more than 110% ROI, additional exhibitions, customized pieces, space administration, etc. - Based on NESBOOK standards, 450 perfect stores where implemented nationwide for the brands in the channels, helped by sales force people and merchandising, unifying planograms, POP material, executions.- Building the strategy for the brand based on shoppers insights to detect opportunities and stablishing actions plans, shared with customers, let them grow on sales within the category.
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Demand Planner F&BNestle Venezuela S.A Dec 2009 - Dec 2010Venezuela
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Team Member Bolivarian Region (Implementation Group Sap)Nestlé Venezuela S.A Feb 2008 - Nov 2009Colombia
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Demand Planner ConfectionaryNestlé Jan 2005 - 2008Venezuela
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Foreign Trade Specialist - Intermarket Supply PlannerNestlé Venezuela S.A Jun 2000 - Dec 2004
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Business AnalystNestlé Jun 1998 - May 2000Venezuela
Isabel Gómez Education Details
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Administración
Frequently Asked Questions about Isabel Gómez
What company does Isabel Gómez work for?
Isabel Gómez works for Hg Consultores Trade Marketing
What is Isabel Gómez's role at the current company?
Isabel Gómez's current role is Commercial Director / Strategy & Growth Expert ➜ Driving business growth and success ➜ New Business Development | Business Transformation | Marketing, Trade Marketing, Shopper Marketing ➜ FMCG • Food & Beverages.
What schools did Isabel Gómez attend?
Isabel Gómez attended Universidad 'alejandro De Humboldt', Iesa.
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