Isabel Graham-Yooll has worked for many years in the booming secondary market for spirits and wines, most recently as director of Whisky.Auction where she championed the interests of the consumer against fraudsters and fakers, making the award winning auction the most trusted specialist online spirits auction in the world. Isabel started her career at Oddbins (UK wine merchant) before joining Jeroboams, where she became spirits buyer for the famous Milroy’s of Soho shop founded by Jack and Wallace Milroy. Isabel was responsible for a series of acclaimed and award-winning bottlings (which now command a high price among collectors) before moving to Bordeaux Index as Spirits Buyer. In 2024 Isabel launched Wisgy, an independently run old and rare spirits consultancy.