Izzy Greer Email & Phone Number

San Francisco, Ca, Us

Redwood City, California, Us

Financial planning and optimization for Growth Team businesses • Lead business forecasting, program execution, and P&L improvement• Create multi-year financial models to propose and prioritize new business streams• Develop, execute and track to revenue and profitability goals• Run cross-functional business reviews with the executive team, including analysis of overall financial and business performance and discussion of optimizations• Manage product pricing and weekly sales campaign execution, analyze performance and provide recommendations to improve conversion & revenue• Localize global brand strategies for optimal regional performanceServe as business manager for Balsam Brands’ international businesses • Coordinate with Merchandising, Inventory Planning, Marketing and Ecommerce teams to work towards business goals• Drive relationships with key external partners and vendors

Redwood City, California, Us

• Localize global brand strategies for optimal regional performance• Lead business forecasting, program execution, and P&L improvement• Coordinate with Merchandising, Inventory Planning, Marketing and Ecommerce teams to develop, execute and track to revenue and profitability goals• Manage pricing and weekly sales campaign execution, analyzing performance and provide insights to improve conversion & revenue• Lead cross-functional business reviews including analysis of overall financial and business performance and discussion of optimizations

Redwood City, California, Us

As the marketing lead for portfolio brands, I am responsible for overseeing marketing strategies to drive profitable revenue and increase brand awareness. I oversee the brand’s marketing budget and manage the expense metric. I lead development of the marketing calendar for all channels including TV, Email, Performance Marketing, PR, Partnerships, Content, and Social Media, and I closely coordinate our plans with cross functional teams such as Business, Onsite Merchandising, and Creative in order to meet brand goals. I represent the Marketing function in executive initiatives and own reporting and results for my team.

Redwood City, California, Us

People management: • Directly manage US-based team • Oversee work of a remote team of 15 based in the PhilippinesDefine team strategy:• Define goals, KPIs, and strategy for social media, reputation management, and partnerships teams• Manage functional roadmap of key projects & initiatives• Manage team budget and expense metric to stay within greater marketing team goalsRepresent function in company cross-functional initiatives• Own and report on KPIs for function• Provide strategic input from functional perspective on growth initiatives and partnershipsProject manage integrated, multi-channel marketing campaigns• Oversee cross-functional (marketing, ecommerce) campaign development and track deliverables Manage & own several external relationships • Work with key media partners to plan & execute TV product integrations, including travel to oversee integration shoots and build relationships• Develop & manage relationships with celebrity & brand partners to run multi-channel (social, email, on-ground) promotions • Run RFP process to hire agencies to support growth

Redwood City, California, Us

Redwood City, California, Us

Redwood City, California, Us

Redwood City, California, Us

Redwood City, California, Us

Paris, Île-De-France, Fr

•Worked with the eBay Product team •Researched how companies reach and market to the millennial generation •Analyzed email marketing patterns to new customers of several companies in comparison to eBay•Conducted interviews with millennials on market preferences and user experience on eBay

•Design logos and themes for various Williams College marketing campaigns, such as Williams Black Alumni Network logo (2015), Williams Bisexual, Gay, Lesbian and Trans Alumni Group logo (2015), Claiming Williams Day events (2015), Ephraim Williams’ 300th Birthday campaign (2014-15), Williams Latino/a Alumni Network logo (2014), Alumni Athletics logos (2014), Homecoming (2013), Senior Week (2013-14), Sophom-Orientation (2012).•Design and create artwork on commission for a variety of clients and occasions. Representative examples include projects for Williams All Campus Entertainment (ACE), the Williams History Department, several student groups, and private commissions. •Proficient in Adobe Creative Suite.

Seattle, Washington, Us

•Developed and led a cross-country marketing and sales tour for glassybaby.•Traveled over 8,000 miles to 26 cities, set up over 45 pop-up shops, reached 13,167,862 total social media impressions, and raised $31,000 for 24 different charity partners.•Engaged and grew customer base via in-person and social media interaction.•Developed “glassroots tour" extensive web presence: glassrootstour.com.•Designed and maintained social media: Twitter, Instagram, Facebook, Tumblr (@glassrootstour).•Created all visual collateral for the glassroots tour, including tour promotional print collateral, web publications, logo design, daily photography, and several promotional chalk paintings. •Established new relationships with both national and local charity organizations as part of glassybaby’s model of donating 10% of sales to charity.

•Selected through interview process after a submission of a writing sample.•Worked as a tutor in an extra-help classroom for middle school learning- disabled students. •Ran an after school writing club for middle school students.•Ran “Free Studio”, an independent art program for 11th and 12th grade art students.

Us

•Illustrated children's books for online publishing company Lucky Penny Press.•Assisted in editing book submissions before publication.

•Began working as a snowboarding instructor for the Outing Club my sophomore year, and was promoted to Head Instructor my senior year.•As head instructor, I hired instructors, designed lesson plans, and trained staff to run the snowboarding program. In addition, I gave private and group lessons.

Boston, Ma, Us

•Worked as an Education departmental liaison between the Museum and studio art classes. •Taught studio art classes.

Master Of Business Administration - Mba, Business Administration And Management, General

Math For Management

Bachelor'S Degree, Studio Art And History

Education record