- Define nacional communication plan strategy (B2B & B2C)- Performance follow up and corrective strategies- Monitor the annual budget and investments.- Develop and implement annual communication plan to increase sales, brand awareness and recognition.- Guarantee all departments are aligned with brand common goals.- Lead marketing projects and initiatives.

- Digital communication strategist for Sub-brand, focusing on marketing strategies and content.- Manages newsletter creation and distribution via Salesforce Marketing Cloud and Mailchimp, ensuring personalization and monitoring metrics.- Designs and analyzes customer journeys, implementing automations.- Conducts SEO analysis for website optimization.- Strategically plans Google Ads campaigns (Display, Search, Shopping) to maximize ROI.- Analyzes website performance and… Show more - Digital communication strategist for Sub-brand, focusing on marketing strategies and content.- Manages newsletter creation and distribution via Salesforce Marketing Cloud and Mailchimp, ensuring personalization and monitoring metrics.- Designs and analyzes customer journeys, implementing automations.- Conducts SEO analysis for website optimization.- Strategically plans Google Ads campaigns (Display, Search, Shopping) to maximize ROI.- Analyzes website performance and implements adjustments.- Optimizes online sales platforms and provides product management insights.- Manages customer databases for privacy compliance.- Plans, executes, and analyzes digital campaigns across various channels.- Oversees website content and development. Show less

- Implemented CRM systems for enhanced customer relations via email lists and A/B testing.- Organized events (fairs, product launches) to boost luxury brand visibility.- Conducted market analysis and devised online strategies to optimize brand presence.- Sales tracking and support in developing commercial guidelines and logistical support for the company.- Inventory management.

- Developed strategic plan to boost online presence and engagement, driving social media traffic.- Created targeted email marketing campaigns and contact lists.- Optimized email frequency and content to increase open rates, clicks, and conversions.

- Managed social media, developing content strategies for organic reach.- Optimized website for user experience and SEO, increasing organic traffic.- Developed content for ads, emails, and social media for brand consistency and higher conversions.- Analyzed website performance using Google Analytics.

Internal and External Strategy Management

- Criação de conteúdo para blog, materiais de comunicação e redes sociais;- Social Media Marketing – criar, gerir e aumentar a presença da C&M UPT JC em redes sociais como Facebook, LinkedIn e Instagram;- Organização e partilha de eventos;- Criação de planos estratégicos de Marketing e de Comunicação, no sentido de orientar as ações da empresa para o seu público-alvo;- Utilização de ferramentas como o Google Analytics para analisar continuamente e encontrar maneiras de melhorar… Show more - Criação de conteúdo para blog, materiais de comunicação e redes sociais;- Social Media Marketing – criar, gerir e aumentar a presença da C&M UPT JC em redes sociais como Facebook, LinkedIn e Instagram;- Organização e partilha de eventos;- Criação de planos estratégicos de Marketing e de Comunicação, no sentido de orientar as ações da empresa para o seu público-alvo;- Utilização de ferramentas como o Google Analytics para analisar continuamente e encontrar maneiras de melhorar resultados; - Edição multimédia utilizando programas edição de conteúdos;- Elaboração de campanhas publicitarias. Projetos: - Plano de Marketing C&M UPT Junior Consulting - Plano de Marketing dos projetos: UPORTOUR'14, MeetUp Empreendedores'15 Show less

- Desempenho de tarefas no âmbito da organização contabilística- Elaboração e preenchimento de IRS- Atendimento ao cliente