Isabel Kho Email & Phone Number

San Juan, Ncr, Ph

Taguig, National Capital Region, Philippines

- Acted as a key POC and trusted advisor for Biddable campaign delivery and identifies opportunities to enhance clients' campaigns while providing recommendations and optimizations.- Shared expertise in Biddable media with GroupM Agency stakeholders and the GroupM Nexus team.- Supported the Campaign Delivery Team in meeting strategy, planning, execution, and reporting requirements.- Assisted GroupM Agencies in gathering data for ad hoc reports (e.g., CSI/Savings Reports, Cost Avoidance).- Contributed to cross-channel campaign analysis, working with buying teams to provide actionable insights and optimization recommendations.- Collaborated with GroupM Agency teams to manage client budgets, set campaign goals, and deliver KPIs.

Makati, National Capital Region, Philippines

- Maintained client-partner relationships with local and international clients to deliver good customer experience as our company grows their respective businesses. - Collaborated with specialists from the SEO, SEM, Content Marketing, Graphic Design, and Web Development departments as the main point of contact between the internal teams and our clients.- Monitored and optimized various campaigns' performance to maintain client KPIs, which involves familiarity with multiple platforms such as: Microsoft/Google Workspace, especially Excel/Sheets, Google Analytics, Google Ads, Google Search Console, Google My Business, and Facebook Ads.- Helped create external playbooks to aid in guiding fellow officemates on how to go about internal processes as well as navigating external platforms.- Helped improve the onboarding process of the department by streamlining the timeline and providing KPIs for each newbie’s milestones.

Manila, National Capital Region, Philippines

- Managed and summarized all finances of all the rental accounts under the company.- Drafted and proofread all of the lease contracts to be sent to all of the company’s lessees.

- Created marketing materials for the network's annual Podcast University event.- Created visual collaterals for the network's Pride Month event.- Created podcast art templates for the network's show, Ang Atty. Co.

- Created a TikTok competitor scan and organized a plan of action for one of the network's clients, a top creator on the platform.- Conceptualized an online marketing plan for said creator to garner more followers and keep current followers engaged in their content.

- Assisted in the rebranding of the brand’s social media accounts in September 2020. - Aided in the creation and launch of the brand’s website last September 2020. - Copywrote spiels and content for the brand's social media posts and Instagram stories.- Created and managed a weekly posting schedule for the brand's Instagram account. - The brand gained 1,500 new organic followers in the duration of my employment.

- Created graphic design collaterals for the brand's social media accounts and website.- Created designs for the brand's physical collaterals (i.e. gift tags, wrappers, etc.).

- Created content for the organization's website in the form of short written articles and visual collaterals.- The content I helped create was shared with the brand’s followers to increase awareness on important topics such as cancel culture and tactical urbanism.

- Aided the Campus Sustainability division with the conceptualization of its proposed campus initiatives.- Created strategic briefs and proposals for said campus initiatives.

- Led a core team of 30 members, across 9 departments, to aid in executing the annual welcoming initiative.- Oversaw the project's development from conceptualization to post-project evaluation.- The event garnered over 200 satisfied attendees.

- Guided and oversaw over 50 Creative Directors that specialized in graphic and set design – including photo manipulation, vector art, typography, layout aesthetics, and set design.- Ensured that the quality of work across 13 of the organization's projects aligned with its branding guidelines.

- Created digital media in the form of posters, invitations, marketing packages, and others for a handful of the organization's projects.

- Handled communication channels and disseminated crucial information via email and social media to over 2,600 incoming freshmen on behalf of the OrSem committee.- Handled and cross-checked spiels and content for promotions and reminders for the event for over 3 months (for both years) consisting of the entire duration of the planning process and execution of the event.- Addressed concerns regarding attendance and attire of over 2,600 freshmen, to ensure their safety and their compliance with the event's rules and regulations.

- Created digital posters for the organization's APEx event, which were also made into physical tarpaulins to further promote the event.

- Created multiple design collaterals for the university's first ever One Big Fair event.

Philippines

- Assisted the company in digital and marketing research, as well as customer service with 4 major clients (Cadbury, Shell, 7-Eleven, and Go! Wheat).- Conducted competitor and social media scans for the company’s clients. - Assisted with the launch of the Cadbury Lickables campaign through the management of the Cadbury social media pages.

Bachelor Of Science, Management, Major In Communications Technology Management

Activities and Societies: Association of Communications Technology Management From Ateneo de Manila University's official website: ".

High School Diploma, Elementary And High School Graduate