- Led strategy, development, and execution of the Seattle Kraken’s fan membership program and engagement experiences.- Wrote and produced fan engagement digital + IRL content and collateral including email campaigns, SEM, social content, event and partner materials. - Tracked Kraken fan lifecycle and funnel velocity to inform membership marketing plan optimizations.- Responsible for membership communications and marketing launch of inaugural training camp.- Leveraged data to create customized fan initiatives and communications across segmented audiences.- Managed Kraken external marketing partners and vendors.- Worked cross-functionally to integrate membership priorities into existing touchpoints, both online and offline.- Wrote and managed in-broadcast scripts and in-arena marketing promotions for the team's inaugural season.

- Researched and developed inaugural Seattle Kraken tiered-membership program and benefits.- Created fan lifecycle funnel & velocity plan to inform membership marketing goals and GTM strategy.- Project management of ongoing retail marketing promotions at initial flagship team stores.- Wrote and produced Kraken brand and membership marketing materials and campaigns.- Assisted in the development and roll-out of Kraken brand launch collateral, original content, and special events.- Provided experiential marketing support & management of new fan promotional merchandise.- Managed execution of membership site's MVP with internal technical support & various stakeholders.- Conducted A/B testing and other experimentation to continuously analyze highest value and ROI membership benefit program components for launch as well as over first 12 months.

- Developed, launched, and managed company's new social marketing strategy tied to measurable goals and KPIs, resulting in an engagement increase across Instagram, Facebook, Twitter, Pinterest, and Snapchat.- Developed programmatic approach to key product launch digital campaigns.- Created new influencer programs including the identification and signing of 150 brand-dedicated beauty influencers.- Built social content editorial calendar and relevant metric dashboards to help define ROI for marketing spend.- Leveraged channel and audience primary research and data analytics to develop an ongoing branded content strategy.- Served as Paula's Choice brand ambassador at the annual VidCon global conference.- Produced original VidCon content for the company's YouTube Channel as well as gave demos to more than 200 top social media talent.

- Created original content and led the execution of Chegg’s non-profit cause marketing campaign.- Managed and developed a comprehensive marketing plan, creative concepts, and timeline -- focusing on post-engagement strategies -- for Chegg’s music content and tutoring services' social media campaigns. - Helped rethink Chegg’s Celebrity Tutors experience, format, and marketing plan; Created strategic pitch decks sent to celebrities and their management teams and discussed partnerships with various brands.- Helped lead a team of 15 interns across the concerted lifecycle of a product, from its conceptualization to user testing, in order to pitch the importance of using big data analysis in increasing revenue across business units to the CEO and other executives.- Wrote several original Chegg Play articles. In particular, most of my articles catered to incoming college freshmen, which is an area Chegg Play has been lacking. - Reviewed existing content and collected insight from other marketing interns to put together analysis of Chegg’s strategic use of YouTube (presented to executives and full marketing team).- Helped carry out the Fall 2017 Snapchat filter campaign and selected/followed-through with winners of summer giveaways.

- Supported the Digital Media Supervisor and Buyer/Analyst in all facets of the marketing process, focusing on media buying strategy and analytics for various Insomniac festivals. - Assisted in developing and executing effective media plans that result in acquiring new audiences & elevating ticket sales.- Used various databases used for digital analytics to provide routine reports/analysis on digital campaign performance.- Supported the digital media team on staying abreast of digital trends, competitive landscape, and new vendor offerings.- Brainstormed new ideas for digital campaigns across Search, Social, and Display.

Intern for Viacom’s Creative Chairman focusing on social and audience marketing campaigns for MTV, Comedy Central, and VH1. -Assigned to a variety of rotations that allowed me to both learn from and contribute to a wide array of projects. These included production, research and insights, trends analysis, event planning and coordination, and art and design. - Provided research insights into the shifting dynamics of the retail landscape and helped institute a more holistic understanding of the forces at play, integrated within a plan across Viacom to reinvigorate business in the category.- Conducted and analyzed a research study on different groups' reactions to Smirnoff Sour's Lip Sync Battles and its impact on consumer habits. - Offered support of artist Rebecca Louise Law's installation for the launch of "Art At Viacom," a company-wide initiative to inspire and provoke creativity. - Helped orchestrate an important photoshoot and successfully scouted a young women's clothing brand, making direct contributions to the success of the shoot.- Presented to the entire department on the benefits of social media, focusing on connection, community building, promotion, and influence.