Isabel Kinley Email & Phone Number

Denver, Co, Us

Seattle, Washington, United States

Seattle, Washington, United States

- Led strategy, development, and execution of the Seattle Kraken’s fan membership program and engagement experiences.- Wrote and produced fan engagement digital + IRL content and collateral including email campaigns, SEM, social content, event and partner materials. - Tracked Kraken fan lifecycle and funnel velocity to inform membership marketing plan optimizations.- Responsible for membership communications and marketing launch of inaugural training camp.- Leveraged data to create customized fan initiatives and communications across segmented audiences.- Managed Kraken external marketing partners and vendors.- Worked cross-functionally to integrate membership priorities into existing touchpoints, both online and offline.- Wrote and managed in-broadcast scripts and in-arena marketing promotions for the team's inaugural season.

Seattle, Washington, United States

- Researched and developed inaugural Seattle Kraken tiered-membership program and benefits.- Created fan lifecycle funnel & velocity plan to inform membership marketing goals and GTM strategy.- Project management of ongoing retail marketing promotions at initial flagship team stores.- Wrote and produced Kraken brand and membership marketing materials and campaigns.- Assisted in the development and roll-out of Kraken brand launch collateral, original content, and special events.- Provided experiential marketing support & management of new fan promotional merchandise.- Managed execution of membership site's MVP with internal technical support & various stakeholders.- Conducted A/B testing and other experimentation to continuously analyze highest value and ROI membership benefit program components for launch as well as over first 12 months.

Greater Seattle Area

- Developed, launched, and managed company's new social marketing strategy tied to measurable goals and KPIs, resulting in an engagement increase across Instagram, Facebook, Twitter, Pinterest, and Snapchat.- Developed programmatic approach to key product launch digital campaigns.- Created new influencer programs including the identification and signing of 150 brand-dedicated beauty influencers.- Built social content editorial calendar and relevant metric dashboards to help define ROI for marketing spend.- Leveraged channel and audience primary research and data analytics to develop an ongoing branded content strategy.- Served as Paula's Choice brand ambassador at the annual VidCon global conference.- Produced original VidCon content for the company's YouTube Channel as well as gave demos to more than 200 top social media talent.

San Francisco Bay Area

- Created original content and led the execution of Chegg’s non-profit cause marketing campaign.- Managed and developed a comprehensive marketing plan, creative concepts, and timeline -- focusing on post-engagement strategies -- for Chegg’s music content and tutoring services' social media campaigns. - Helped rethink Chegg’s Celebrity Tutors experience, format, and marketing plan; Created strategic pitch decks sent to celebrities and their management teams and discussed partnerships with various brands.- Helped lead a team of 15 interns across the concerted lifecycle of a product, from its conceptualization to user testing, in order to pitch the importance of using big data analysis in increasing revenue across business units to the CEO and other executives.- Wrote several original Chegg Play articles. In particular, most of my articles catered to incoming college freshmen, which is an area Chegg Play has been lacking. - Reviewed existing content and collected insight from other marketing interns to put together analysis of Chegg’s strategic use of YouTube (presented to executives and full marketing team).- Helped carry out the Fall 2017 Snapchat filter campaign and selected/followed-through with winners of summer giveaways.

Greater Los Angeles Area

- Supported the Digital Media Supervisor and Buyer/Analyst in all facets of the marketing process, focusing on media buying strategy and analytics for various Insomniac festivals. - Assisted in developing and executing effective media plans that result in acquiring new audiences & elevating ticket sales.- Used various databases used for digital analytics to provide routine reports/analysis on digital campaign performance.- Supported the digital media team on staying abreast of digital trends, competitive landscape, and new vendor offerings.- Brainstormed new ideas for digital campaigns across Search, Social, and Display.

Greater New York City Area

Intern for Viacom’s Creative Chairman focusing on social and audience marketing campaigns for MTV, Comedy Central, and VH1. -Assigned to a variety of rotations that allowed me to both learn from and contribute to a wide array of projects. These included production, research and insights, trends analysis, event planning and coordination, and art and design. - Provided research insights into the shifting dynamics of the retail landscape and helped institute a more holistic understanding of the forces at play, integrated within a plan across Viacom to reinvigorate business in the category.- Conducted and analyzed a research study on different groups' reactions to Smirnoff Sour's Lip Sync Battles and its impact on consumer habits. - Offered support of artist Rebecca Louise Law's installation for the launch of "Art At Viacom," a company-wide initiative to inspire and provoke creativity. - Helped orchestrate an important photoshoot and successfully scouted a young women's clothing brand, making direct contributions to the success of the shoot.- Presented to the entire department on the benefits of social media, focusing on connection, community building, promotion, and influence.

Bachelor'S Degree, Communication And Media Studies

Education record