Isabella Jou Email & Phone Number

Los Angeles, California, United States

Marina Del Rey, California, United States

Leading the Customer Relationship Management (CRM) program overseeing all Email and SMS communications through Klaviyo- Strategic segmentation and targeting- A/B testing to optimize communications and marketing plans- Customer insight survey development and analysis- Automated flow creation

Los Angeles, California, United States

AIM provides businesses with quality market research, campaign strategy recommendations, and competitor analyses as a student-run marketing consulting agency. Previous clients include: Google, Sweetgreen, Roblox, Madhappy, AirBnB

Los Angeles Metropolitan Area

Client: Doordash- Facilitate professional development for group of 50+ students by executing skills workshops, organizing speaker events, fostering communication between members and alumni, and sharing professional opportunities- Serve as liaison between DoorDash team and AIM executive board to oversee research on how the client can impact culture on college campuses with a new subscription option

Los Angeles Metropolitan Area

Client: Erewhon Market- Provided detailed plans including an influencer list, vendors for grand opening, communication methods, and a college pop-up shop to address Erewhon Market’s goals of increasing college awareness and promoting a new store opening in 2022 - Conducted market research by developing a 32 question Qualtrics survey that received 110 responses within three days

Helped take large datasets from our providers and transform them into accessible files for our internal teams. This included enhancing and managing two Tableau dashboards with TV & Streaming data to support stakeholders in departments such as Ad Sales and Marketing. Additionally, I helped contribute to the growth of the internal data repository.

Atlanta, Georgia, United States (Remote)

Worked as part of the Comcast Central Division Business Services team to support FP&A responsibilities. A large part of my role included maintaining data integrity during the forecasting and budgeting periods and conducting ad-hoc analyses to evaluate expenses over time.