-Utilize Shopify's applications such as Disco Growth Network to connect with various brands to generate post-purchase, backlinking, and email marketing partnerships to expand Evn's online reach-Utilize SEM monitoring tools to track and target relevant blog and content partnership opportunities -Utilize tools such as HARO and Qwoted to pitch relevant industry data and information to editors-Research and build editor and influencer lists for blog collaboration efforts and product gifting

-Generated coverage books and reports for clients' sponsored events such as Sundance Film Festival-Actively constructed and delivered pitches to media and influencers regarding consumer clients new releases, gifting initiatives, and more-Updated media gifting and shipment documents-Worked to compile media and influencer lists for several brands and story angles -Conducted daily press searches

-Tasked with creating organizational audits and overall brand/social media strategies for individual clients each semester-Produced deliverables such as marketing campaigns, social media content, and outreach events for clients such as The Smeal Center for the Business of Sustainability, Penn State Law and School of International Affairs, CommRadio, and Penn State Service Systems Engineering -Monitored and tracked progress/KPIs for each client's accounts and programs-Attended weekly seminars and meetings to learn further communications and marketing skills to utilize throughout our semester long projects

-Researched and developed extensive media and influencer lists -Constructed and delivered pitches to relevant media on various promotions, partnerships, and data releases -Conducted daily media monitoring and generated coverage reports -Created client meeting agendas and summaries -Participated in and contributed to brainstorming meetings and initiatives -Compiled industry and competitive research into analysis’ -Conducted market research into client goals and initiatives -Assembled media and influencer mailers -Produced content and articles for various client social media platforms (Twitter, Instagram, Facebook, website blogs)

-Attended weekly workshops where I learned and developed my Public Relations writing skills-Participated in events that allowed me to gain insight into the PR industry and common PR methods-Met with committee groups to brainstorm and implement campaign ideas and practices

-Took, organized, and handled various types of food orders accurately and efficiently -Operated cash register and POS while handing payments in cash/credit for dine in customers and various types of orders in a fast-paced environment-Oversaw and trained food runners to ensure all meals were packed properly