● Managing a team of over 60 people in the HoReCa sector, overseeing 8 stores (5 company-owned and 3 franchises), focusing on operational optimization and sales growth.● Developing operational strategies and implementing KPIs to achieve business goals, including recruitment and training for teams.● Expanding the client portfolio through B2B sales and creating new commercial opportunities by organizing events.● Securing the necessary permits for each store’s operation, ensuring compliance with local regulations.● Project Management: Leading the opening of a new store in Coresi Mall, Brașov, managing everything from contract negotiations, budgeting, and design to equipment setup, permits, and serving the first customer.● Coordinating production, delivery, and procurement teams for all stores, efficiently managing an additional team of 20 people.● Financial Analysis: Managing P&L, cash flow, reporting, and controlling, providing analytical and financial support to the company’s leadership.● Building simulations and models for the annual budgeting process, ensuring the assumptions used are relevant and the budget is adhered to at the cost center level.● Monitoring expenses and investments, highlighting deviations from the budget, and preparing internal custom reports for management.● Developing cost-efficiency control tools tailored to the business’s specific needs and updating information according to the company’s requirements.

● Team Management: Supervised a team of over 10 people in operational support and 20+ financial consultants, serving more than 2,000 high-net-worth clients.● Process Optimization: Enhanced operational processes to reduce risks and increase efficiency through collaboration with all banking departments (e.g., legal, accounting, and compliance).● Portfolio Management: Managed a private banking client portfolio, including account openings, lending, financial consulting, brokerage, risk profiling under MiFID, and due diligence.● High-Net-Worth Strategy: Contributed to business strategy, ensuring alignment between operations and sales objectives for high-net-worth clients.● Client Relationship Management: Provided support for lending, digital applications, and personalized banking services, maintaining close relationships with clients nationwide.● Interdepartmental Collaboration: Worked with credit risk, payments, digital, business, financial analysts, investment funds, insurance, and card teams to deliver comprehensive and customized banking solutions.● Team Development: Implemented KPIs, coaching, and training for the team, increasing productivity and achieving performance targets.

• Strategy and Development: Set objectives for growing the client portfolio and loan value. Identified new business opportunities and untapped market segments. Collaborated with departments to develop customized products and services for PI, micro, and corporate clients.• Client Relationship Management: Maintained close relationships with key clients, ensuring effective communication. Handled complaints and complex issues, guaranteeing prompt resolution. Provided personalized financial consulting for informed investment and risk management decisions.• Leadership and Team Management: Fostered a motivating work environment with constructive feedback and development opportunities. Efficiently delegated tasks, ensuring every member contributed to common goals. Regularly evaluated team performance and implemented improvement plans.• Risk Management: Regularly assessed risks associated with the portfolio and implemented mitigation measures. Ensured compliance with banking regulations and professional ethical standards.• Bank Representation: Participated in networking events and conferences to promote the bank’s image. Collaborated with other departments to ensure a seamless client experience.• Daily Operations Management: Supervised sales and customer service for efficient branch operations. Consistently achieved and exceeded sales targets by optimizing the product portfolio. Implemented strategies to improve customer satisfaction and loyalty. Managed a team of over 6 people, ensuring their development and motivation. Prepared reports to evaluate branch performance and adjust strategies accordingly.

• Meeting and Exceeding Goals: Consistently achieved sales targets through product promotion, cross-selling, and upselling to existing and potential clients, maintaining an annual A+ (exceeding expectations) evaluation grade.• Credit Products Advisor: Identified real customer needs and recommended appropriate services and products specific to PI clients, achieving exceptional results in mortgage loans. Prepared complete business offers for customers.• Bank Operations: Performed bank operations as a post-sales activity (cash-in/cash-out, currency exchange, and opening/closing accounts) in strict compliance with Bank Procedures, Regulations, and Policies.• Credit and Financial Indicators Analysis: Performed financial analysis and reports to support management decisions.