Isabella Quesada Roldán Email & Phone Number

•Responsible for coordinating the graphic design team of the Marketing area.•Brand identity design, creation of graphic pieces and videos for Cafeto's social networks, events and internal and external communications.•Design of the Cafeto’s website, marketing emails (HubSpot) and landing pages. •Work with the Marketing team in the creation of advertising campaigns with the aim of generating leads and and/or acquiring talent.

Cali, Valle Del Cauca, Colombia

•Supervise the virtual education's graphic design team and develop action plans according to deadlines and established requirements.•Design of e-learning courses taking into account user experience, functionality, and effective communication for a meaningful learning experience.•Production of institutional videos to support students’ learning process through virtual courses and for the promotion of educational programs offered by the university.•Creation of visual courses through Moodle platform.

•Design and event management of the 15 anniversary of the Cali Visible Observatory (art exhibition).•Editorial design for the Concejo de Cali and Asamblea del Valle’s newsletter.•Design graphic pieces and advertising campaigns for social networks and events carried out by the Observatory.

•Design of graphic pieces and advertising campaigns for social networks and the mall events.•Management, design and execution of cultural events.•Interior design for the mall in order to improve the customer experience, generate comfort and remembrance.

Visual Arts Professional, Outstanding Student Intership 2015-2

Complementary studies in Visual Communication Design.

Community Manager Course

Visual Merchandising Course

Communication and marketing strategies in visual merchandising.

School