I am a digital marketing professional with over 10 years of experience in developing and executing innovative communication strategies that deliver measurable results. My expertise includes SEO optimization, managing comprehensive digital campaigns across platforms like Meta Business Suite, Google Ads, and LinkedIn Business Manager, and utilizing web analytics tools like Google Analytics to enhance performance.A key aspect of my work is content creation, developing engaging content tailored for various platforms to resonate with target audiences and align with brand objectives. I thrive on exploring collaborations that enhance content strategies and foster creativity.Throughout my career, I have successfully led marketing initiatives for both B2C and B2B markets, driving impactful campaigns that boost growth and engagement. I excel in collaborative environments, leveraging strategic problem-solving to ensure results align with business objectives.Key Achievements:- Achieved a 109.66% increase in inbound leads (2022-2023)- Maintained 40% month-over-month lead growth (2023-2024)- Drove 400% growth in Instagram followers (10K to 50K) in 2 years- Increased Facebook followers by 66% (300K to 500K) in 2 yearsMy experience in CRM administration enables effective customer relationship management and leveraging data insights for continuous marketing improvements. Proficiency in Microsoft Office Suite and Google Workspace enhances my ability to manage documentation and analyze data efficiently.I am passionate about connecting with like-minded professionals to explore collaboration opportunities in content creation. Let’s connect to discuss how I can contribute to driving your marketing efforts with innovative, data-driven strategies that foster growth and success.
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CopywriterGostaffyCali, Co
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Marketing Manager - Website Seo & Internal Communications Strategy - Software Solutions For MuseumsVeevart Jan 2023 - Oct 2024Cali, Valle Del Cauca, ColombiaAs the Marketing Manager at Veevart, a company that offers management software solutions for museums, I develop and execute marketing and internal communication strategies aligned with corporate objectives. My efforts have resulted in a 109.66% year-over-year increase in inbound leads and a 40% month-over-month growth from January to September 2023.I led the website renewal project, implementing SEO optimization techniques that significantly enhanced lead growth through organic search engine results. This initiative not only improved user experience but also elevated the brand's visibility in the competitive museum software market.I am responsible for creating and managing tailored brand and product content across various platforms, including social media, the company website, email marketing campaigns, and printed materials. This ensures consistent messaging that effectively engages our target audiences.Additionally, I plan and execute the marketing strategy for the company's participation in key industry events, such as InterActivity (Association of Children's Museums) and the AAM Annual Conference (American Alliance of Museums). These efforts have resulted in increased brand exposure and the establishment of new strategic partnerships.Internally, I spearhead the internal communication strategy in collaboration with Human Resources to promote organizational culture among employees and within the local community. This includes implementing initiatives that foster engagement and collaboration among teams, as well as organizing workshops and activities that reinforce the company’s values. Through these efforts, I have contributed to creating a more cohesive work environment that aligns with the company’s mission. -
Seo & Social Media Content StrategistObjetivo.Medialab Apr 2020 - Jun 2023Cali, Valle Del Cauca, ColombiaAs a Freelance Content Creator and Digital Marketing Specialist at OBJETIVO.MEDIALAB, I developed tailored content for various brands, adapting to each client's unique needs. I created both organic and paid campaigns targeting specific audiences across platforms such as social media, email marketing, blogs, and print materials.My focus on crafting branded content and SEO-optimized blog posts significantly enhanced client visibility and drove engagement. I utilized data analytics to assess campaign performance and make data-driven adjustments, ensuring the best possible results for my clients.Additionally, I collaborated with clients to strategize content plans that aligned with their business objectives, ultimately leading to improved brand awareness and audience interaction. -
Project Manager & Marketing Strategist For International ProgramsLae International Education Jan 2019 - Dec 2022Cali, Valle Del Cauca, ColombiaIn my role as Project Manager at LAE International Education, I coordinated and implemented the international mobility agreement between LAE and Torrens University Australia. This involved executing operational processes and marketing strategies related to the agreement while leading a multidisciplinary team comprised of engineers, educational advisors, communicators, and graphic designers. I effectively managed communication and training about the agreement across the company's franchises in Latin America, Spain, Italy, and Australia.As part of the promotional strategy for this agreement, we developed platforms to host exclusive virtual events for Torrens University, along with a dedicated advisory platform focused solely on the university and its academic offerings. On the marketing side, I played a key role in creating dedicated landing pages for each academic program and promotional materials, which were primarily distributed via social media.During my tenure, I successfully contributed to generating over 30,000 leads interested in the benefits of the agreement, which facilitated achieving targeted goals in terms of educational program sales. -
Social Media Strategist & Digital Campaign ManagerLae International Education Jul 2017 - Dec 2018Cali, Valle Del Cauca, ColombiaAs a Social Media Strategist, I contributed to significant growth on the organization’s social media platforms, increasing Instagram followers from 10,000 to 50,000 (400%) and Facebook from 300,000 to 500,000 (66%).I led the strategy and execution for key products, including the Virtual Postgraduate Fair and Virtual English Courses Fair, while also implementing promoted ads on Facebook and Instagram. Part of my role was to monitor and optimize live campaigns and generate detailed performance reports afterward.I collaborated with the social media, website, and email marketing teams to ensure cohesive strategies. Additionally, I managed social media campaigns for franchises across Latin America, Spain, Italy, and Australia.
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Communications Assistant & Marketing Content CreatorLae International Education Aug 2014 - Jul 2017Cali, Valle Del Cauca, ColombiaI supported the communications department in developing marketing content across various platforms, including social media, websites, and email marketing. During this time, I created content for the brand’s franchises across Latin America and Spain, tailoring messaging to resonate with each market.I was also responsible for revamping the company’s intranet to foster engagement among different franchises, and I led internal communications efforts to keep teams connected and aligned with company goals.
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Reporter & Investigative JournalistEl País S.A. Jul 2012 - Feb 2014Cali, Valle Del Cauca, ColombiaAs a reporter, I was responsible for researching and writing journalistic articles in various formats. I contributed to several sections of the newspaper, such as Justice, Politics, City News, Economics, and Sponsored Content. My role involved covering diverse topics, providing in-depth analysis, and ensuring accurate, high-quality reporting.In addition to my writing duties, I collaborated closely with editors and colleagues to meet deadlines and produce content that resonated with our audience. This experience helped strengthen my teamwork skills and deepened my knowledge of media, editing, and the evolving landscape of journalism. -
Communications Intern - Journalism & ReportingEl País S.A. Jan 2012 - Jul 2012Valle Del Cauca, ColombiaDuring my internship, I was responsible for covering and writing journalistic articles in various formats for the Justice section. In addition to my primary role, I also supported other sections, including Politics and local news coverage, contributing to a well-rounded understanding of the newsroom's dynamics and enhancing my reporting skills.
Isabella Sanchez Education Details
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Digital Marketing And Strategic Communication -
Consejo De Redacción - CdrJournalism -
Communication, Journalism, And Related Programs
Frequently Asked Questions about Isabella Sanchez
What company does Isabella Sanchez work for?
Isabella Sanchez works for Gostaffy
What is Isabella Sanchez's role at the current company?
Isabella Sanchez's current role is Copywriter.
What schools did Isabella Sanchez attend?
Isabella Sanchez attended Universidad Autónoma De Occidente, Consejo De Redacción - Cdr, Universidad Autónoma De Occidente.
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Isabella Sanchez
Cali -
Isabella Sanchez Bermudez
Corporate Social Responsibility, Sustainability And CommunicationsBogota, D.c. -
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