Isabella Deng Email & Phone Number

Isabella Deng is a strong problem solver and reliable performer. While obtaining a Bachelor’s degree in Economics from Guangdong University of Finance and Economics in China, she discovered her interest in marketing and customer relationship management. After graduation, she worked at the Industrial and Commercial Bank of China (ICBC) which served to enhance her communication skills and strengthen her ability to work in teams. More recently, while working at an export company, she developed an interest in marketing research. At this stage of her career, she is motivated to pursue a position in marketing research.

Listed skills include Data Analysis, Analysis, Statistics, Spss, and 13 others.

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  Research And Insights Intern

  Mediacom

  Sep 2014 - Nov 2014 - Toronto, Canada Area

  • Assist in conducting industry research to support strategic recommendations for clients.• Use 2020 connection tools to create connected consumer profiles to help clients gain a better understanding of their consumers and generate better media strategy.• Create reports highlighting findings from data analysis; monitor newest media trends and work on Get To Know Series and What’s New @ Insights to help MediaCom and clients to keep pace with the development of media industry.• Use media analysis tools (Nielsen Ad Expenditure, Nielsen OCR, COMB Navigator, Kantar Media, comScore, InfoSys, eMarketer, etc.) to analyze campaign performance, report campaign results, track clients and their competitors’ monthly media expenditure.• Attend systematical MediaCom online university courses to expand skill set.