Isabella Bailey 🌱 Email & Phone Number

Boston, Ma, Us

Ottawa, Ontario, Ca

San Francisco, California, Us

The Product Marketing Alliance's mission is simple: to elevate the role of product marketing, and we did this by giving the function a voice, establishing its value in an organizational map, and ensuring PMMs worldwide have had a central hub of resources to upskill.

Manchester, Nh, Us

- Specializing in Marketing Courses- Teach 20+ students each term on how to be an effective marketer- Utilize multiple technologies and instructional methodologies to keep courses fresh and engaging- Outreach and communication with individual students to improve understanding of material and course grade

San Francisco, California, Us

Acquired by Fullscript October 2024!Together, we’ll empower providers to deliver more personalized, evidence-based care and help patients better manage their health journeys — meaning better patient outcomes for all.

Ottawa, Ontario, Ca

*role eliminated due to company restructuring- Identified product-market fit, conducted segmentation analysis, and assessed market opportunities to enhance ROI with key customer segments- Developed detailed practitioner and patient personas, driving increased adoption of various product lines- Created impactful sales and marketing enablement materials- Crafted comprehensive marketing plans addressing audience divergence and ensuring optimal positioning in the market- Lead seamless marketing and sales briefings on new product features and confidently executed go-to-market strategies- Directed the strategic and tactical execution of product feature releases- Efficiently communicated product marketing roadmaps and release plans to cross-functional stakeholders, ensuring alignment across teams- Conducted customer interviews to continually uncover problem areas and opportunities that our Product, Marketing, and Sales teams addressed

Lynge, Singapore, Dk

*role eliminated due to company restructuring I joined WSA Next Gen Brands US in April 2021 as employee #4 & the first full-time marketer to jumpstart the company's marketing efforts. I was also part of the team facilitating the partnership between Sony and WSA to develop new OTC hearing aids that will change the scope of hearing in the US. - Launched company’s first OTC hearing aids in the US in combination with Sony- Owned marketing GTM and testing and optimization for new brand and product launches- Established positioning and messaging for new brand- Developed and launched team's first partnership program pilot with 26 clinics- Generated recommendations and new approaches based on marketing data insights- Conducted competitive analysis of industry competitors by collecting information on pricing, products/services offered, marketing strategies, etc.- Managed value proposition, lead new product development and product enhancements and oversaw market research efforts- Sales enablement- Assisted with the development of new product offerings based on competitor activity as well as internal capabilities and limitations- Executed and oversaw all aspects of internal marketing campaigns including business case, creative development, internal approvals and campaign analysis- Implemented and optimized marketing tech stack (integrated and onboarded HubSpot)- Executed online marketing strategy to drive traffic to e-commerce and D2C assets- Collaborated with agencies and contractors to ensure optimal deliverables for marketing efforts

Lynge, Singapore, Dk

Interim General Manager and VP of Vibe Hearing in the US, the first direct to consumer brand offering from the company. During my time in this role I worked on building the brand, GTM strategy, and owned the P&L while growing an intrapreneurial, high-performing team.

Brentwood, Tn, Us

- Developed, executed and optimized marketing campaigns for live and virtual events, including: Email marketing, direct mail, interactive/web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social media)- Conference/event marketing responsible for $5 mil. in yearly revenue- Lead generation- Copy editing/content creation- Collaborated with internal teams including marketing, sales, events operations, editorial data services and web development- Used reporting analytics tools to review, analyze, and optimize user experiences- Collaborated on content generation to meet inbound organic traffic goals- Contributed to the development of lead nurturing campaigns, including developing initial strategy, managing email and landing page creation, and sales communication- Analyzed ROI on marketing tactics and refine promotional plans on a continuous basis- Tracked revenue and expenses to ensure budgetary goals are met- Provided on-site assistance at live events, communicating with attendees

Brentwood, Tn, Us

- Converted strategy and marketing goals into compelling copy and promotional material by developing concise and engaging content for a variety of marketing campaigns- Managed, organized, and facilitated execution of marketing campaigns including: Email marketing, direct mail, interactive/web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)- Coordinated marketing of webinars/live events- Partnered cross-functionally to develop content and ensure smooth product development/roll-out and audience growth- Analyzed ROI on marketing tactics and refine promotional plans on a continuous basis- Partnered with marketing operations to manage list maintenance and improve the efficacy of targeted marketing for tracking online/offline conversion rates, prospect lists, opt out rates, etc.- Tracked sales revenue to ensure budgetary goals are met

Boston, Massachusetts, Us

- Worked on online and viral marketing plan and business model- Executed activities associated with online and viral marketing plan (including e-newsletter, webinars, press releases, etc)- Lead research to build SalesForce database contacts- Helped with trade show and event marketing logistics and tactics- Business Intelligence

Master Of Business Administration - Mba, Marketing

Bachelor Of Science - Bs, Marketing And Communications