Isabella Gonzalez Email & Phone Number

Raleigh, North Carolina, United States

-Conducted market and competitive research to inform our 2023 Global Brand Campaign Launch-Wrote creative briefings for our six go-to-market priority topics to inform creative development -Developed brand enablement resources for Red Hat AI/ML portfolio -Supporting the development and execution of our in-house creative and campaigns for our Global Brand Campaign

Raleigh, North Carolina, United States

- Led intranet design and content strategy for teams across Enterprise Data and Analytics (EDA) to increase awareness and adoption of team service offerings - Created enablement documentation and guides for intranet, Red Hat Media space, IT Compliance, EDA onboarding and EDA team building -Collaborated with SME’s to create video assets, co-write scripts, produce video animation, and branded communications to share with target audiences - Planned and facilitated bi-monthly or quarterly All Hands and EDA events to communicate our CY22 goals, projects and strategy

Raleigh-Durham-Chapel Hill Area

•Co-led internal communications for intranet migration including crafting a communications plan for the project, training groups across EDA and planned for supporting the rebuilding of 74 intranet pages •Rebranded and crafted the EDA monthly internal newsletter to increase engagement (100% open rate) across 200+ associates •Designed and reorganized intranet pages to reflect organizational goals, articulate business value and increase Red Hatter viewership •Supported and executed communications plan for Data Literacy group to increase program enrollment

United States

- Developed and executed a communications plan as part of the marketing campaign for the launch of LinkedIn Learning - Authored digital content for website, internal newsletter and Twitter feed for 100+ ITS employees and UNC students- Designed marketing materials for 10+ clients across various departments within ITS on Canva and Adobe Illustrator -Led graphic design for ITS 2019 annual report

Chapel Hill

• Produced weekly social media content via Twitter and Facebook to advertise events, encourage student sign-ups and provide information about company procedures • Developed and designed landing page to increase online presence and promote business

Raleigh-Durham, North Carolina Area

• Conducted and wrote 20+ page communications audit report to evaluate strengths and weaknesses of communication methods and recommended solutions to improve efforts based on research conducted over a 3 month period • Created a branding guide, 30 year anniversary logo, brochure, infographic and page header to increase consistency in brand and external communication to 60+ community members• Crafted a detailed public relations plan to increase social media presence and news release to generate publicity in community

United States

• Led team of four work study students to produce and edit weekly newsletters with an audience outreach of 1,000+ to highlight department events and opportunities• Created and edited fliers, posters, and bulletin boards to advertise department events and speakers resulting in the attendance of 100+ students, faculty, and community members• Maintained social media and website to increase student outreach and promote department events

United States

• Managed social media accounts to promote new products, maintain brand image and engage a larger, diverse clientele • Organized and sold clothing, accessories, and home goods generating $1000+ revenue per shift • Provided helpful, and friendly customer service to 50+ customers per day to build strong relationships, give information about specific brands, answer questions, and recommend merchandise

United States

•Directed and marketed Dash N Splash program through social media, fliers, and video marketing to grow a consistent customer base and generate $14000+ revenue per month to grow the Youth Programs Department•Analyzed and compared data to alternate child care options to create fair price points, rules, and regulations •Provided child care across multiple programs and built strong relationships with members, non-members and their children to create bonds of trust and uphold company values

Advertising And Public Relations, Spanish For The Professions Minor

Education record

Bachelor'S Degree, Advertising And Public Relations, Junior