Isabella Lafferty Email & Phone Number

Los Angeles, California, United States

Hitting the ground running with 13 interior design clients... I'm excited to announce my entrepreneurial venture.In February 2022, I became a first time homeowner in Los Angeles and began posting how-to style videos on an Instagram and TikTok account called "IsabellasLoft", little did I know that 8 months later I would be here writing this. I have accrued.

Greater Los Angeles Area

• Integral part of the Los Angeles board – responsible for all marketing initiatives (465 active YNGLA members)
• Works cross functionally with executive board members to empower and bring together the Next Generation of YPO leaders (a community of more than 29,000 chief executives – contributing 9 trillion in annual revenue)
• Reconstructed the email marketing strategy, reaching an email open rate of 66.51% and click-through rate of 14.69%
• Produces bi-weekly newsletter content – layout, copy, graphics, and coordinates targeted distribution using MailChimp

• Managed and executed marketing initiatives for various clients and self-founded brand
• Received celebrity endorsements from: Snoop Dogg’s 2017 tour & appearance on Jimmy Kimmel Live, WWE Enzo Amore on USA Network, Flo Rida, Wiz Khalifa, Pia Mia, Jake Paul, and influencers (featured on self-founded brand.
• Averaged a 115% increase in organic reach on Instagram accounts across various clients
• Executed marketing initiatives for influencers, small business’, and organizations (promotional materials, content & copy creation, scheduling assets, PR, organic & paid social growth, paid advertising campaigns, basic.

Los Angeles, California, United States

• Manages and optimizes performance marketing channels from strategy through execution to reporting and measurement
• In 2021 - planned, created, and executed advertisements that resulted in 92% of Infinity Scrub's Facebook/Instagram paid social revenue. This contributed to a 48.87% increase YOY in D2C revenue
• Responsible for directing and executing all marketing initiatives for Heartsoul on the Pinterest social platform. This resulted in Pinterest Verification and 295.1k average monthly viewers (3,897% increase)
• Builds and manages paid social advertisements, campaigns, ad sets, and weekly reporting for Infinity Scrubs and Heartsoul Scrubs ad accounts (Facebook, Instagram).
• Presents weekly social performance reports to the marketing leadership team

Greater Los Angeles Area

• Builds, tests, and launches promotional deals from beginning to end - reaching a combined network of over 500,000,000
• Completes around 132% (weekly average) of required QA tasks prior to launch on 750+ publisher clients including: CNN, HuffPost, Entrepreneur.com, Aol, The Daily Dot, and more
• Analyzes and creates data reports on Looker and SalesForce to measure performance against set KPI’s
• Works with global vendors to coordinate promotion assets, ensure smooth deal launches, and resolve customer issues
• Ensures each promotion and website experience is clear, concise, error-free, purchase-ready, and more efficient while following brand and copy guidelines.
• Oversees Inventory and Shipping - works with vendors to ensure they ship within their lead time, manage the prevention of late shipments, and keep their lead times as short and accurate as possible

Los Angeles, California, United States

• Instagram.com/TheRookieMovement
• Pivoted original streetwear brand (TRM Streetwear) into a fashion–forward sports fan apparel solution for millennial women
• Conducted R&D of new and innovative solutions and capabilities in the women’s sport fan apparel industry – translated new concepts into marketable, saleable products / product lines
• Negotiated terms and partnered with sports bars / nightlife venues such as: Bottled Blonde (Scottsdale, Chicago, Houston, and Dallas), Majerle’s Sports Bar (Phoenix, AZ), Bevvy's (Scottsdale, AZ), and Hifi (Tucson, AZ)
• Contracted out Sales Representatives and employed 2+ interns / brand ambassadors from: Arizona State University, University of Arizona, and University of AlabamaQuick Synopsis:In a recent survey we took, 73% of women.

Greater Los Angeles Area

• Founded, operated, and digitally marketed a streetwear e-commerce brand
• Celebrity endorsements including Snoop Dogg, Flo Rida, Wiz Khalifa, Chevy Woods, Pia Mia, The Bachelor, and Enzo Amore (WWE professional fighter)
• Styled back up dancers for Snoop Dogg’s 2017 tour and appearance on Jimmy Kimmel Live
• Photographed and featured social media influencers (up to 20 million in following)
• Communicated and created relations with big box department store, Macy’s.
• Collaborated with Fanjoy (Top celebrity merchandise manufacturer and distributor)Business startup / Launch of Company tasks:

Marina Del Rey, California

• Strategized social media growth in preparation for the launch of the NFL x Jib Jab Camera app
• Identified key influencers, content creators, outlets, and brand advocates for the Jib Jab Camera app launch, in partnership with NFL’s Thursday Night Football - resulting in 70k+ downloads and $300k+ in revenue
• Scheduled promotions, managed social calendar, and prepared the necessary marketing materials for campaigns

Greater Los Angeles Area

• Assisted former Disney star, Jake Paul, in the production of daily viral content reaching an audience of over 100,000,000
• Helped coordinate and administrate digital marketing initiatives for Jake Paul, Tessa Brooks, Erika Costell, Nick Crompton, Chance Sutton, and Anthony Trujillo (combined social media following of 66.4M+)

Bachelor Of Science - Bs, Entertainment Buisness

Activities and Societies: • Honors: Magna Cum Laude (3.75 GPA) • National Honors Society

Senior (High School)

Freshman - Sophomore (High School)

Sophomore - Junior (High School)